Prerecorded video experience container

1. A method, executed by one or more processors of a mobile computing device including a display, comprising:

receiving a prerecorded video file for displaying visual content; the prerecorded video file including an identification of an interactive region of the prerecorded video file and a customization factor defining a location for execution of an executable experience associated with the prerecorded video file;

displaying the prerecorded video file on the display;

receiving user selection of the interactive region;

executing a first executable experience on the mobile computing device based on a first determination that the mobile computing device is proximate the location defined by the customization factor; and

executing a second executable experience on the mobile computing device based on a second determination that the mobile computing device is not proximate the location defined by the customization factor.

2. The method of claim 1 wherein the location is the location of an event and executing the first executable experience presents an application for purchasing a ticket to the event.

3. The method of claim 2 wherein executing the second executable experience comprises presenting video related to the event.

4. The method of claim 1 wherein the location is a business and executing the first executable experience presents a coupon that is redeemable at the business.

5. The method of claim 1 wherein one or both of the first and second executable experiences comprises instructions relating to an application stored on the mobile computing device.

6. The method of claim 1 further comprising:

customizing one or both of the first and second executable experiences according to a user profile of a user operating the mobile computing device.

7. The method of claim 1 wherein one or both of the first and second executable experiences comprise a media file.

8. The method of claim 1 wherein the customization factor further includes at least one of a time of day, a day or a date.

9. A non-transitory computer readable storage medium having computer readable program code stored thereon for causing a mobile computing device including a display to perform a method comprising:

receiving a prerecorded video file for displaying visual content, the prerecorded video file including an identification of an interactive region of the prerecorded video file and a customization factor defining a location for execution of an executable experience associated with the prerecorded video file;

displaying the prerecorded video file on the display;

receiving user selection of the interactive region;

executing a first executable experience on the mobile computing device based on a first determination that the mobile computing device is proximate the location defined by the customization factor; and

executing a second executable experience on the mobile computing device based on a second determination that the mobile computing device is not proximate the location defined by the customization factor.

10. The non-transitory computer readable storage medium of claim 9 wherein the location is the location of an event and executing the first executable experience presents an application for purchasing a ticket to the event.

11. The non-transitory computer readable storage medium of claim 10 wherein executing the second executable experience comprises presenting video related to the event.

12. The non-transitory computer readable storage medium of claim 9 wherein the location is a business and executing the first executable experience presents a coupon that is redeemable at the business.

13. The non-transitory computer readable storage medium of claim 9 wherein one or both of the first and second executable experiences comprises instructions relating to an application stored on the mobile computing device.

14. The method of claim 1 further comprising:

customizing one or both of the first and second executable experiences according to a user profile of a user operating the mobile computing device.

15. The method of claim 1 wherein one or both of the first and second executable experiences comprise a media file.

16. The method of claim 1 wherein the customization factor further includes at least one of a time of day, a day or a date.

17. A mobile computing device comprising:

one or more processors;

a display; and

a memory storing instructions for providing prerecorded video experience to a user of the mobile computing device, the instructions when executed by at least one processor among the one or more processors, causes the mobile computing device to perform operations comprising:

receiving a prerecorded video file for displaying visual content, the prerecorded video file including an identification of an interactive region of the prerecorded video file and a customization factor defining a location for execution of an executable experience associated with the prerecorded video file;

displaying the prerecorded video file on the display;

receiving user selection of the interactive region;

executing a first executable experience on the mobile computing device based on a first determination that the mobile computing device is proximate the location defined by the customization factor; and

executing a second executable experience on the mobile computing device based on a second determination that the mobile computing device is not proximate the location defined by the customization factor.

18. The mobile computing device of claim 17 wherein the location is the location of an event and executing the first executable experience presents an application for purchasing a ticket to the event.

19. The mobile computing device of claim 18 wherein executing the second executable experience comprises presenting video related to the event.

20. The mobile computing device of claim 17 wherein the location is a business and executing the first executable experience presents a coupon that is redeemable at the business.