Label arrangement for a food package
This invention relates to a label arrangement for consumer destined food packages. A food package ( 10, 50 ) comprises at least an undertray ( 20 ) and a lidstock ( 40 ) arranged together defining in between a cavity for a food product ( 30 ). The label arrangement according to the invention comprises a printable face material ( 110 ) and a pressure sensitive adhesive ( 120 ) for attachment of the label ( 100 ) onto the package ( 10, 50 ). The adhesive surface of the pressure sensitive adhesive ( 120 ) layer is arranged to have one or more adhesion free ( 550 ) and printed zones and the label ( 100 ) is further arranged with one or more weakenings ( 700 ) through the label face material ( 110 ) allowing to manually fold the part of the label with adhesion free ( 550 ) and printed zone for visual inspection of said printing while the label ( 100 ) otherwise remains attached to the package ( 10, 50 ). The label ( 100 ) is arranged onto the package ( 10, 50 ) so that said manual folding of the part of the label with the adhesion free ( 550 ) and printed zone increases visual access to food product ( 30 ) in the package ( 10, 50 ).
1. A label arrangement comprising an adhesive label ( 100 ) and a food package ( 10 , 50 ), which food package comprises at least an undertray ( 20 ) and a lidstock ( 40 ) sealed together defining in between a cavity for a food product ( 30 ), the adhesive label ( 100 ) comprising
a printable face material ( 110 ) including a first surface and a second surface,
pressure sensitive adhesive ( 120 ) arranged on the second surface of the printable face material providing adhesion for attachment of the adhesive label ( 100 ) onto the food package ( 10 , 50 ),
characterized in that
the adhesion of the adhesive label ( 100 ) towards the food package ( 10 , 50 ) is arranged to be localized with one or more area(s) without adhesion ( 550 ) arranged between at least two area(s) with adhesion ( 500 ),
the printable face material ( 110 ) is provided with one or more weakening(s) ( 700 ) allowing to manually open at least one such weakening ( 700 ) for folding the area without adhesion away from the food package ( 10 , 50 ) along a folding line ( 750 ),
the folding line ( 750 ) keeping the folded part attached to the adhesive label ( 100 ),
an area with adhesion is arranged next to the following line, and
the pressure sensitive adhesive maintains adhesion of the rest of the adhesive label ( 100 ) to the food package ( 10 , 50 ) when the area without adhesion ( 550 ) is folded away from the food package ( 10 , 50 );
wherein the area(s) without adhesion ( 550 ) are positioned into area(s) where the adhesive label ( 100 ) is not arranged to closely follow an outer contour of the food package ( 10 , 50 );
wherein the adhesive label is automatically dispensed by a dispensing apparatus from a release liner to the food package in a single dispensing step by folding the adhesive label around the food package on at least two sides of the food package; and
wherein the label is quadrangular.
2. The label arrangement according to claim 1 , wherein the pressure sensitive adhesive ( 120 ) is a permanent pressure sensitive adhesive.
3. The label arrangement, according to claim 1 , wherein the pressure sensitive adhesive ( 120 ) is a removable pressure sensitive adhesive.
4. The label arrangement according to claim 1 , wherein the area(s) without adhesion ( 550 ) are arranged by leaving said area(s) without pressure sensitive adhesive ( 120 ).
5. The label arrangement according to claim 1 , wherein the area(s) without adhesion ( 550 ) are arranged by deadening the adhesion of the pressure sensitive adhesive ( 120 ).
6. The label arrangement according to claim 1 , wherein the area(s) without adhesion ( 550 ) are arranged by coating the pressure sensitive adhesive ( 120 ) with non-adhesive coating.
7. The label arrangement according to claim 1 , wherein the food package ( 10 , 50 ) is a vacuum food package.
8. The label arrangement according to claim 1 , wherein the food package ( 10 ) comprises an undertray bottom, tray sides and a lidstock ( 40 ) arranged onto upper rim of the tray sides and the adhesive label ( 100 ) is being arranged to cover partially at least the lidstock ( 40 ) and two tray sides or the lidstock ( 40 ), one tray side and the undertray bottom.
9. The label arrangement according to claim 1 , wherein the food package ( 10 ) comprises an undertray bottom, tray sides and a lidstock ( 40 ) arranged onto upper rim of the tray sides and the adhesive label ( 100 ) is being arranged to cover partially at least the lidstock ( 40 ), two of the tray sides and the undertray bottom.
10. The label arrangement according to claim 1 , wherein the adhesive label ( 100 ) is arranged to be wrapped around periphery of the food package ( 10 , 50 ) in a manner that a leading edge ( 160 ) and a trailing edge ( 170 ) of the adhesive label ( 100 ) touch or overlap each other at one side of the food package.
11. The label arrangement according to claim 1 , wherein at least one of the areas without adhesion ( 550 ) has printed information ( 950 ).
12. The label arrangement according to claim 1 , wherein the adhesive label ( 100 ) is arranged on the food package ( 10 , 50 ) so that a foldable part ( 600 ) having been folded away from the food package provides visual access to the food product ( 30 ) in the food package ( 10 , 50 ).
13. The label arrangement according to claim 1 , wherein the adhesive label ( 100 ) is arranged onto the food package so that a foldable part ( 600 ) having been folded away from the food package allows visual access to information ( 950 ) carried by the adhesive label ( 100 ).
14. The label arrangement according to claim 1 , wherein the adhesive label ( 100 ) is arranged on a modified atmospheric package (MAP).
15. The label arrangement according to claim 1 , wherein the food package ( 10 ) is a clamshell type package having a one-piece structure.
16. The label arrangement according to claim 1 , wherein the food package ( 10 ) is a box type package having separate lid and undertray parts.
17. The label arrangement according to claim 1 , wherein the adhesive label ( 100 ) is arranged to cover at most 50%, of the lidstock ( 40 ).
18. The label arrangement according to claim 1 , wherein the lidstock ( 40 ) is transparent.
19. The adhesive label of claim 1 , wherein one side of the quadrangular label deviates from a straight line.
20. The adhesive label of claim 1 , wherein the label is rectangular, optionally wherein one side of the rectangular label deviates from a straight line.
21. An adhesive label ( 100 ) for a food package ( 10 , 50 ), the food package ( 10 , 50 ) comprising at least an undertray ( 20 ) and a lidstock ( 40 ) sealed together defining in between a cavity for a food product ( 30 ), wherein the adhesive label ( 100 ) comprises
a printable face material ( 110 ) including a first surface and a second surface,
pressure sensitive adhesive ( 120 ) arranged on the second surface of the printable face material for providing an adhesion area,
characterized in that
the second surface of the printable face material comprises at least one non-adhesion area ( 550 ) between at least two adhesion areas ( 500 ),
the adhesive label ( 100 ) includes a foldable part ( 600 ) between at least one weakening ( 700 ) and a folding line ( 750 ), the foldable part ( 600 ) comprising the non-adhesion area ( 550 ),
an area with adhesion is arranged next to the folding line, and
the at least one weakening ( 700 ) at the foldable part ( 600 ) is configured to enable manual opening of the weakening ( 700 ) for folding the foldable part ( 600 ) away from the food package ( 10 , 50 ) along the folding line ( 750 );
wherein the at least one non-adhesion area ( 550 ) is positioned in such a way, that the adhesive label ( 100 ) is arrangeable not to closely follow an outer contour of the food package ( 10 , 50 );
wherein the pressure sensitive adhesive maintains adhesion of the adhesion area of the adhesive label ( 100 ) to the food package ( 10 , 50 ) when the non-adhesion area ( 550 ) is folded away from the food package ( 10 , 50 );
wherein the adhesive label is automatically dispensed by a dispensing apparatus from a release liner to the food package in a single dispensing step by folding the adhesive label around the food package on at least two sides of the food package; and
wherein the label is quadrangular.
22. The adhesive label ( 100 ) according to claim 21 , wherein the pressure sensitive adhesive ( 120 ) is a permanent pressure sensitive adhesive.
23. The adhesive label ( 100 ) according to claim 21 , wherein the at least one non-adhesion area ( 550 ) is arranged by leaving said area without pressure sensitive adhesive ( 120 ).
24. The adhesive label ( 100 ) according to claim 21 , wherein the at least one non-adhesion area ( 550 ) is arranged by deadening adhesion of the pressure sensitive adhesive ( 120 ).
25. The adhesive label ( 100 ) according to claim 21 , wherein the at least one non-adhesion area ( 550 ) is arranged by coating the pressure sensitive adhesive ( 120 ) with non-adhesive coating.
26. The adhesive label ( 100 ) according to claim 21 , wherein the adhesive label ( 100 ) is arrangeable to cover partially at least the lidstock ( 40 ) and two further sides of the food package ( 10 ).
27. The adhesive label ( 100 ) according to claim 21 , wherein the adhesive label ( 100 ) is arrangeable to cover partially at least the lidstock ( 40 ), the undertray ( 20 ) and optionally tray sides connecting the lidstock ( 40 ) and the undertray ( 20 ).
28. The adhesive label ( 100 ) according to claim 21 , wherein the adhesive label ( 100 ) is arrangeable to be wrapped around periphery of the food package ( 10 ) in such a way that a leading edge ( 160 ) and a trailing edge ( 170 ) of the adhesive label ( 100 ) touch or overlap each other at one side of the food package.
29. The adhesive label ( 100 ) according to claim 21 , wherein the at least one non-adhesion area ( 550 ) has printed information ( 950 ).
30. The adhesive label ( 100 ) according to claim 21 , wherein the foldable part ( 600 ) of the label is configured to be foldable away from the adhesion area ( 500 ) of the adhesive label in order to provide visual access to the cavity in the food package ( 10 , 50 ).
31. The adhesive label ( 100 ) according to claim 21 , wherein the foldable part ( 600 ) of the label is configured to provide visual access to information ( 950 ) carried by the second surface of the printable face material.
32. The adhesive label ( 100 ) according to claim 21 , wherein the adhesive label ( 100 ) comprises a width and a length, wherein the length is greater than the width; and alternating non-adhesion areas and adhesion areas are provided along length of the adhesive label.
33. The adhesive label ( 100 ) according to claim 21 , wherein the weakening ( 700 ) comprises a perforation.