Systems and methods for determining correlative analytics for online and offline electronic transaction events
Systems and methods are disclosed for generating consumer analytics for products placed in online shopping carts. A profiler computing system generates a unique tacking profile for associating purchase events by a purchaser. Payment vehicle data and a tracking element are associated with the identified purchaser profile. The purchaser profile may be generated based on purchase information associated with an initial purchase event by the purchaser. The profiler computing system determines whether products abandoned in online shopping carts are purchased at brick-and-mortar affiliates or other merchant forums. Other embodiments are described and claimed.
1. A computer-implemented method of determining correlative analytics for electronic transaction events, the method comprising:
receiving, by a processor of a computing system, a first indication of a product placed in a first online shopping cart of a first online merchant, the product placed in the first online shopping cart via a user device of a purchaser, and the computing system being connected to the first online shopping cart and the user device via an electronic network;
determining a tracking element of one of the user device and of the purchaser;
receiving a second indication of a first matching product placed in a second online shopping cart of the first online merchant, the first matching product placed in the second online shopping cart via the user device of the purchaser;
determining a transaction metric based on whether a time between receiving the first indication and the second indication exceeds a predetermined time window;
appending the determined transaction metric and the tracking element to a purchase transaction record; and
sending the purchase transaction record to a receiving entity.
2. The method of claim 1 , further comprising:
appending to the purchase transaction record a status indicating one of an abandonment and a delayed conversion of the product placed in the first online shopping cart based on the determined transaction metric; and
sending the purchase transaction record to a receiving entity.
3. The method of claim 1 , further comprising: wherein the tracking element associated with one of the user device and the purchaser is one of a primary account number (PAN), device identification (ID), and an email address.
4. The method of claim 1 , wherein the first matching product placed in the second online shopping cart correlates to the product placed in the first online shopping cart by a matching characteristic, the matching characteristic being one of a model number, manufacturer part number, stock keeping unit (SKU), and international standard book number (ISBN).
5. The method of claim 2 , further comprising:
receiving a third indication that the purchaser completed a purchase transaction of a second matching product at a second merchant's forum;
appending to the purchase transaction record a status indicating one of an abandonment and a lost sale of the product placed in the first online shopping cat associated with the first online merchant; and
sending the purchase transaction record to the receiving entity.
6. The method of claim 5 , wherein the second merchant's forum is one of an online store and a brick-and-mortar store.
7. A system for determining correlative analytics for electronic transaction events, the system comprising:
a data storage device storing instructions for determining correlative analytics for electronic transaction events; and
a processor of a computing system configured to execute the instructions to perform a method including the steps of:
receiving, by a processor of a computing system, a first indication of a product placed in a first online shopping cart of a first online merchant, the product placed in the first online shopping cart via a user device of a purchaser, and the computing system being connected to the first online shopping cart and the user device via an electronic network;
determining a tracking element of one of the user device and of the purchaser;
receiving a second indication of a first matching product placed in a second online shopping cart of the first online merchant, the first matching product placed in the second online shopping cart via the user device of the purchaser;
determining a transaction metric based on whether a time between receiving the first indication and the second indication exceeds a predetermined time window;
appending the determined transaction metric and the tracking element to a purchase transaction record; and
sending the purchase transaction record to a receiving entity.
8. The system of claim 7 , wherein the tracking element associated with one of the user device and the purchaser is one of a primary account number (PAN), device identification (ID), and an email address.
9. The system of claim 7 , further comprising:
appending to the purchase transaction record a status indicating one of an abandonment and a delayed conversion of the product placed in the first online shopping cart based on the determined transaction metric; and
sending the purchase transaction record to a receiving entity.
10. The system of claim 7 , wherein the first matching product placed in the second online shopping cart correlates to the product placed in the first online shopping cart by a matching characteristic, the matching characteristic being one of a model number, manufacturer part number, stock keeping unit (SKU), and international standard book number (ISBN).
11. The system of claim 9 , further comprising:
receiving a third indication that the purchaser completed a purchase transaction of a second matching product at a second merchant's forum;
appending to the purchase transaction record a status indicating one of an abandonment and a lost sale of the product placed in the first online shopping cart associated with the first online merchant; and
sending the purchase transaction record to the receiving entity.
12. The system of claim 11 , wherein the second merchant's forum is one of an online store and a brick-and-mortar store.
13. A non-transitory computer readable medium for use on at least one computer system containing computer-executable programming instructions for determining correlative analytics for electronic transaction events, the method comprising:
receiving, by a processor of a computing system, a first indication of a product placed in a first online shopping cart of a first online merchant, the product placed in the first online shopping cart via a user device of a purchaser, and the computing system being connected to the first online shopping cart and the user device via an electronic network;
determining a tracking element of one of the user device and of the purchaser;
receiving a second indication of a first matching product placed in a second online shopping cart of the first online merchant, the first matching product placed in the second online shopping cart via the user device of the purchaser;
determining a transaction metric based on whether a time between receiving the first indication and the second indication exceeds a predetermined time window;
appending the determined transaction metric and the tracking element to a purchase transaction record; and
sending the purchase transaction record to a receiving entity.
14. The non-transitory computer readable medium of claim 13 , wherein the tracking element associated with one of the user device and the purchaser is one of a primary account number (PAN), device identification (ID), and an email address.
15. The non-transitory computer readable medium of claim 13 , further comprising:
appending to the purchase transaction record a status indicating one of an abandonment and a delayed conversion of the product placed in the first online shopping cart based on the determined transaction metric; and
sending the purchase transaction record to a receiving entity.
16. The non-transitory computer readable medium of claim 13 , wherein the first matching product placed in the second online shopping cart correlates to the product placed in the first online shopping cart by a matching characteristic, the matching characteristic being one of a model number, manufacturer part number, stock keeping unit (SKU), and international standard book number (ISBN).
17. The non-transitory computer readable medium of claim 15 , further comprising:
receiving a third indication that the purchaser completed a purchase transaction of a second matching product at a second merchant's forum;
appending to the purchase transaction record a status indicating one of an abandonment and a lost sale of the product placed in the first online shopping cart associated with the first online merchant; and
sending the purchase transaction record to the receiving entity.
18. The non-transitory computer readable medium of claim 17 , wherein the second merchant's forum is one of an online store and a brick-and-mortar store.