Loyalty program system, apparatus, and media

1. A method, comprising:

reading, with one or more devices of a POS terminal, a code read from a physical item, wherein the code is representative of a membership identifier assigned to a member of a loyalty program;

reading, with the one or more devices of the POS terminal, a product code from an item, wherein the product code identifies the item;

receiving, with a server from a point-of-sale (POS) terminal, information regarding a purchase of an item by the member of the loyalty program, wherein the information includes the code representative of the membership identifier and the product code identifying the item, and wherein the purchase of the item is associated with a first department of a store having a plurality of departments;

identifying, with the server based on the information received from the POS terminal, an earn offer that applies to the purchase of the item, wherein the earn offer favors the first department of the store over other departments of the store; and

updating, with the server, earned loyalty points of the member in a plurality of point categories based on a quantity of loyalty points that were earned in each of the plurality of point categories due to the purchase of the item.

2. The method of claim 1 , comprising transmitting a confirmation from the server to the POS terminal, wherein the confirmation identifies the quantity of loyalty points that the purchase of the item earned the member in each of the plurality of point categories.

3. The method of claim 2 , comprising presenting, to the member via the POS terminal, the quantity of loyalty points earned by the member in each of the plurality of point categories.

4. The method of claim 1 , comprising limiting, with the server, a total quantity of loyalty points to be awarded under the earn offer.

5. The method of claim 1 , comprising restricting redemption of the quantity of loyalty points earned by the purchase of the item in a first point category of the plurality of point categories to a future purchase of one or more items associated with the first department.

6. The method of claim 1 , comprising awarding a greater redemption value for the quantity of loyalty points earned by the purchase of the item in a first point category of the plurality of point categories, when applied to a future purchase associated with the first department in comparison with one of the other departments for the store.

7. The method of claim 1 , wherein:

reading the code comprises reading the code with a reader of the one or more devices; and

reading the product code comprises scanning the product code with a scanner of the one or more devices.

8. The method of claim 1 , wherein:

reading the code comprises reading the code with a scanner of the one or more devices; and

reading the product code comprises reading the product code with the scanner of the one or more devices.

9. One or more non-transitory computer-readable media comprising instructions, that in response to being executed, result in a point-of-sale (POS) terminal:

transmitting, from the POS terminal to one or more servers, information regarding a purchase of an item by a member of a loyalty program, wherein:

the purchase of the item is associated with a first department of a store having a plurality of departments;

the information transmitted from the POS terminal comprises a product code read by one or more devices of the POS terminal from the item and a code read by the one or more devices of the POS terminal from a physical item associated with the member of the loyalty program;

the product code identifies the item; and

the code is representative of a membership identifier assigned to the member of the loyalty program;

receiving, with the POS terminal from the one or more servers, an indication of earned loyalty points of the member updated in a plurality of point categories based on a quantity of loyalty points that were earned in each of the plurality of point categories due to the information regarding the purchase of the item triggering an earn offer that favors the first department of the store over other departments of the store.

10. The one or more non-transitory computer-readable media of claim 9 , wherein the instructions, in response to being executed, result in the POS terminal presenting a confirmation that identifies the quantity of loyalty points that the purchase of the item earned the member in each of the plurality of point categories.

11. The one or more non-transitory computer-readable media of claim 9 , wherein the instructions, in response to being executed, results in the the POS terminal indicating redemption of the quantity of loyalty points earned by the purchase of the item in a first point category of the plurality of point categories is restricted to a future purchase of one or more items associated with the first department.

12. The one or more non-transitory computer-readable media of claim 9 , wherein the instruction, in response to being executed, result in the the POS terminal indicating a greater redemption value for the quantity of loyalty points earned by the purchase of the item in a first point category of the plurality of point categories, when applied to a future purchase associated with the first department in comparison with one of the other departments for the store.

13. The one or more non-transitory computer-readable media of claim 9 , wherein the instruction, in response to being executed, result in the POS terminal:

reading the code from the physical item via a reader of the one or more devices; and

reading the product code from the product via the reader of the one or more devices.

14. A system for implementing a loyalty program, the system comprising:

one or more loyalty program management (LPM) servers, wherein the one or more LPM servers include at least one database configured to store loyalty points earned by a plurality of members in the loyalty program; and

a point-of-sale (POS) terminal comprises one or more readers configured to read from an item a product code that identifies the item and read from a physical item a code that identifies a member of the plurality of members;

wherein the POS terminal is configured to transmit to the one or more LPM servers information regarding a purchase of an item by the member of the loyalty program;

wherein the information regarding the purchase comprises the product code that identifies the item and the code that is representative of the member;

wherein the purchase of the item is associated with a first department of a store having a plurality of departments; and

wherein the one or more LPM servers are configured to:

identify, based on the information received from the POS terminal, an earn offer that applies to the purchase of the item, wherein the earn offer favors the first department of the store over other departments of the store; and

update the database with earned loyalty points of the member in a plurality of point categories based on a quantity of loyalty points that were earned in each of the plurality of point categories due to the purchase of the item.

15. The system of claim 14 , wherein:

the one or more LPM servers are configured to transmit a confirmation to the POS terminal; and

the confirmation identifies the quantity of loyalty points that the purchase of the item earned the member in each of the point categories.

16. The system of claim 15 , wherein the POS terminal is configured to present to the member the quantity of loyalty points earned by the member in each of the plurality of point categories.

17. The system of claim 14 , wherein the one or more LPM servers are configured to limit a total quantity of loyalty points to be awarded under the earn offer.

18. The system of claim 14 , wherein the one or more LPM servers restrict redemption of the quantity of loyalty points earned by the purchase of the item in a first point category of the plurality of point categories to a future purchase of one or more items associated with the first department.

19. The system of claim 14 , wherein the one or more LPM servers are configured to award a greater redemption value for the quantity of loyalty points earned by the purchase of the item in a first point category of the plurality of point categories, when applied to a future purchase associated with the first department in comparison with one of the other departments for the store.