IP Library Granted Patent US 11,861,629
Granted Patent B2
US 11,861,629 · App. 17/048,786 · Granted Jan 2, 2024

Global urbanicity measurement machine and method

Inventor: Craig Tomarkin (Fairfield, CT)
Assignee: Acxiom LLC
G06Q30/0201G06F30/10G06N7/01G06Q50/26
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Quick Facts
Patent No.
US 11,861,629
App. No.
17/048,786
Granted
Jan 2, 2024
Kind
B2
Abstract

In a system and method for measuring global urbanicity, trapezoid shapes are built based on latitude/longitude boundaries using two different scales in two dimensions, thus yielding four different shapes/sizes of trapezoids. A multiplier is applied to adjust the count within a trapezoid to compensate for the fact that these trapezoids delineated by latitude/longitude lines will diminish in size as they approach the poles of the Earth. Census data is applied from a given country, and then summed up using an external data set pertaining to counts. Finally, the counts are rolled up into a set number of urbanicity “bands” or levels as desired for a particular application.

Claims (27)

1. A computerized method for standardizing urbanicity for a region of different countries on a curved surface, the method comprising the steps of:

a. receiving from a computer-readable medium in communication with the one or more processors a set of map information, and constructing a plurality of shapes defined by latitude and longitude boundaries from the map information;

b. adjusting a count associated with each of the plurality of shapes to compensate for the latitude of the shape to produce an adjusted count;

c. calibrating census data from a country and applying the calibrated census data to the adjusted count;

d. applying an external population data set to the adjusted counts to sum up the adjusted counts;

e. rolling up each of the adjusted counts into one of a plurality of urbanicity bands, and applying one of the plurality of urbanicity bands to each of the plurality of shapes defined by latitude and longitude boundaries; and

f. identifying whether one of the plurality shapes contains a multi-unit dwelling, and if so split out address in the multi-unit dwelling to improve accuracy of the adjusted count of the shape that contains the multi-unit dwelling by reassigning urbanicity bands.

2. The method of claim 1 , wherein the plurality of shapes each comprise shapes in one of two different scales.

3. The method of claim 2 , wherein the plurality of shapes comprises a shape with a large vertical scale and a large horizontal scale; a shape with a large vertical scale and a small horizontal scale; a shape with a small vertical scale and a large horizontal scale; and a shape with a small vertical scale and a small horizontal scale.

4. The method of claim 3 , wherein the plurality of shapes comprise trapezoids.

5. The method of claim 1 , wherein the calibrating census data step further comprises the step of calculating a maximum population density from the plurality of shapes and a minimum population density from the plurality of shapes.

6. The method of claim 5 , further comprises application of a regression model to the adjusted counts to produce a raw population density.

7. The method of claim 1 , further comprising the step of applying the plurality of urbanicity bands to the shapes using centroid-based population data for the region.

8. The method of claim 1 , further comprising a step of eliminating all shapes corresponding to zero-population areas of the region prior to the step of summing up the adjusted counts.

9. A non-transitory computer-readable medium storing instructions to perform computerized method for standardizing urbanicity for a region of different countries on a curved surface, when executed by a computer, cause it to:

a. construct a plurality of trapezoidal shapes on the curved surface, wherein the trapezoidal shapes are defined by latitude and longitude boundaries;

b. adjust a count associated with each of the plurality of trapezoidal shapes to compensate for the latitude of the shape to produce an adjusted count;

c. calibrate census data from a country and apply the calibrated census data to the adjusted count;

d. apply an external population data set to the adjusted counts to sum up the adjusted counts;

e. roll up each of the adjusted counts into one of a plurality of urbanicity bands for each of the trapezoidal shapes; and

f. identify whether one of the plurality trapezoidal shapes contains a multi-unit dwelling, and if so split out address in the multi-unit dwelling to improve accuracy of the adjusted count of the trapezoidal shape that contains the multi-unit dwelling by reassigning urbanicity bands.

10. The non-transitory computer-readable medium of claim 9 , wherein the plurality of trapezoidal shapes each comprise one of two different scales in at least one dimension.

11. The non-transitory computer-readable medium of claim 10 , wherein the plurality of trapezoidal shapes comprises a shape with a large vertical scale and a large horizontal scale; a trapezoidal shape with a large vertical scale and a small horizontal scale; a trapezoidal shape with a small vertical scale and a large horizontal scale; and a trapezoidal shape with a small vertical scale and a small horizontal scale.

12. The non-transitory computer-readable medium of claim 9 , further comprising instructions that, when executed by a computer, calculate a maximum population density for the plurality of trapezoidal shapes and a minimum population density for the plurality of trapezoidal shapes.

13. The non-transitory computer-readable medium of claim 12 , further comprising instructions that, when executed by a computer, apply a regression model to the adjusted counts to produce a raw population density.

14. The non-transitory computer-readable medium of claim 9 , further comprising instructions that, when executed by a computer, apply the plurality of urbanicity bands to the shapes using centroid-based population data for the region.

15. The non-transitory computer-readable medium of claim 9 , further comprising instructions that, when executed by a computer, eliminate all shapes corresponding to zero-population areas of the curved surface.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 19, 2020
From: TOMARKIN, CRAIG
To: ACXIOM LLC
Reel/Frame 054096/0217 →
Continuity (2)
Provisional Application 62660785 · Apr 20, 2018
Related Publication 20210182444A1 · Jun 17, 2021