Methods and apparatus to monitor media presentations

1. A tangible computer readable storage medium comprising instructions that, when executed, cause a machine to at least:

provide a panelist meter to a media device, the panelist meter including a web server to serve a panelist identifier on a local network of the media device;

provide a software development kit to a media provider, the software development kit to enable the media provider to create monitoring enabled media to:

request the panelist identifier from the web server of the panelist meter using a web protocol request that enables an authenticity of the monitoring enabled media to be verified by the panelist meter; and

collect media-identifying information in response to the panelist meter being unable to collect the media-identifying information, the panelist meter unable to collect the media-identifying information in response to the monitoring enabled media being transmitted via a hypertext transport secure protocol and a usable browser extension not being available;

transmit the panelist identifier in response to a request from the panelist meter, the request including demographic information associated with a user of the media device; and

collect media monitoring data from the monitoring enabled media.

2. The tangible computer readable storage medium as defined in claim 1 , wherein the media monitoring data includes at least one of the media-identifying information, application usage information, or user-identifying information.

3. The tangible computer readable storage medium as defined in claim 1 , wherein the instructions, when executed, cause the machine to generate the panelist identifier based on the demographic information associated with the user.

4. The tangible computer readable storage medium as defined in claim 1 , wherein the monitoring enabled media is to cause transmission of information selected by the media provider to the panelist meter in response to the monitoring enabled media being transmitted via the hypertext transport secure protocol.

5. The tangible computer readable storage medium as defined in claim 1 , wherein an event triggers collection of the media monitoring data.

6. The tangible computer readable storage medium as defined in claim 5 , wherein the event that triggers the collection of the media monitoring data includes the user selecting a checkout option on a webpage of the media device.

7. The tangible computer readable storage medium as defined in claim 1 , wherein the media monitoring data originates from the monitoring enabled media or the panelist meter.

8. A method of monitoring a media device, the method comprising:

providing a panelist meter to a media device, the panelist meter including a web server to serve a panelist identifier on a local network of a media device;

providing a software development kit to a media provider, the software development kit to enable the media provider to create monitoring enabled media to request the panelist identifier from the web server of the panelist meter using a web protocol request that enables an authenticity of the monitoring enabled media to be verified by the panelist meter and enables collection of media-identifying information in response to the panelist meter being unable to collect the media-identifying information, the panelist meter unable to collect the media-identifying information in response to the monitoring enabled media being transmitted via a hypertext transport secure protocol and a usable browser extension not being available;

transmitting the panelist identifier in response to a request from the panelist meter, the request including demographic information associated with a user of the media device; and

collecting media monitoring data from the monitoring enabled media.

9. The method as defined in claim 8 , wherein the media monitoring data includes at least one of the media-identifying information, application usage information, or user-identifying information.

10. The method as defined in claim 8 , further including generating the panelist identifier based on the demographic information associated with the user.

11. The method as defined in claim 8 , wherein the monitoring enabled media is to cause transmission of information selected by the media provider to the panelist meter in response to the monitoring enabled media being transmitted via the hypertext transport secure protocol.

12. The method as defined in claim 8 , wherein an event triggers collection of the media monitoring data.

13. The method as defined in claim 12 , wherein the event that triggers the collection of the media monitoring data includes the user selecting a checkout option on a webpage of the media device.

14. The method as defined in claim 8 , wherein the media monitoring data originates from the monitoring enabled media or the panelist meter.

15. An apparatus comprising:

a memory; and

one or more processors communicatively coupled to the memory, the memory including instructions that, when executed, cause the one or more processors to:

provide a panelist meter to a media device, the panelist meter including a web server to serve a panelist identifier on a local network of the media device;

provide a software development kit to a media provider, the software development kit to enable the media provider to create monitoring enabled media to_request the panelist identifier from the web server of the panelist meter using a web protocol request that enables an authenticity of the monitoring enabled media to be verified by the panelist meter and, in response to the panelist meter being unable to meter the monitoring enabled media, determine media identifying information, the panelist meter unable to meter the monitoring enabled media in response to the monitoring enabled media being transmitted via a hypertext transport secure protocol and a browser extension not being available;

transmit the panelist identifier in response to a request from the panelist meter, the request including demographic information associated with a user of the media device; and

collect media monitoring data from the monitoring enabled media.

16. The apparatus as defined in claim 15 , wherein the media monitoring data includes at least one of the media identifying information, application usage information, or user-identifying information.

17. The apparatus as defined in claim 15 , wherein the monitoring enabled media transmits information selected by the media provider to the panelist meter in response to the monitoring enabled media being transmitted via an encrypted communication.

18. A system comprising:

a media provider to provide instrumented media to a media device; and

an audience measurement entity to provide a panelist meter to the media device, the panelist meter including a web server to serve a panelist identifier on a local network of the media device, the audience measurement entity including:

software development kit providing circuitry to provide a software development kit to the media provider, the software development kit to enable the media provider to create the instrumented media, the instrumented media to:

in response to the panelist meter being unable to meter the instrumented media, determine media-identifying information, the panelist meter unable to meter the instrumented media in response to the instrumented media being transmitted via a hypertext transport secure protocol and a browser extension not being available for the instrumented media; and

request the panelist identifier from the web server of the panelist meter using a web protocol request that enables an authenticity of the instrumented media to be verified by the panelist meter;

registration data receiving circuitry to provide the panelist identifier to the panelist meter in response to receiving demographic information associated with a user of the media device from the panelist meter; and

monitoring data receiving circuitry to collect monitoring information transmitted from the instrumented media.