Real-time determination of counterparty geolocation based on structured messaging data

1. An apparatus comprising:

a communications interface;

a memory storing instructions; and

at least one processor coupled to the communications interface and to the memory, the at least one processor being configured to execute the instructions to:

receive, via the communications interface, a message associated with a transaction involving a first counterparty and a second counterparty, the message comprising elements of message data disposed within corresponding message fields, and the message data characterizing a real-time payment requested from the second counterparty by the first counterparty;

obtain remittance information associated with the transaction from the elements of message data disposed within one or more of the message fields, the remittance information comprising a uniform resource locator;

determine a portion of a postal address of the first counterparty based on the remittance information, and determine a first geographic position of the first counterparty based on the portion of the postal address; and

generate notification data based on the first geographic position, and transmit, via the communications interface, the notification data to a device operable by the second counterparty, the notification data comprising digital content associated with at least one of the transaction, the first counterparty, or the second counterparty, and the notification data causing an application program executed at the device to present the digital content within a digital interface.

2. The apparatus of claim 1 , wherein the at least one processor is further configured to execute the instructions to:

obtain, from the memory, mapping data associated with the message fields of the received message; and

perform operations that obtain the elements of message data from corresponding ones of the message fields based on the mapping data.

3. The apparatus of claim 2 , wherein:

the at least one processor is further configured to execute the instructions to:

based on the mapping data, obtain at least the portion of the postal address of the first counterparty from one or more of the message fields; and

determine geospatial coordinates associated with the first counterparty based on the portion of the postal address, the geospatial coordinates specifying the first geographic position of the first counterparty.

4. The apparatus of claim 3 , wherein the at least one processor is further configured to execute the instructions to:

obtain generic postal addresses associated with potential counterparties to the transaction; and

when the generic postal addresses fail to include the portion of the postal address, determine the geospatial coordinates associated with the first counterparty based on the portion of the postal address.

5. The apparatus of claim 3 , wherein the at least one processor is further configured to execute the instructions to:

transmit, via the communications interface, at least the portion of the postal address to a mapping computing system, the mapping computing being configured to perform operations that map the portion of the postal address to the geospatial coordinates; and

receive, via the communications interface, geocoding data from the mapping computing system, the geocoding data comprising the geospatial coordinates and locality data characterizing the portion of the postal address.

6. The apparatus of claim 2 , wherein:

the received message comprises a request-for-payment message, the message fields of the request-for-payment message being structured in accordance with a standardized data-exchange protocol; and

elements of the mapping data identify corresponding ones of the elements of message data and the corresponding ones of the message fields.

7. The apparatus of claim 2 , wherein:

the at least one processor is further configured to execute the instructions to:

based on the mapping data, obtain the remittance information associated with the transaction from one or more of the message fields of the received message, the uniform resource locator being associated with one or more elements of formatted data maintained by an additional computing system; and

based on the portion of the postal address, determine geospatial coordinates associated with the first counterparty; and

the geospatial coordinates specify the first geographic position of the first counterparty.

8. The apparatus of claim 1 , wherein the at least one processor is further configured to execute the instructions to extract the portion of the postal address of the first counterparty from a corresponding portion of the uniform resource locator.

9. The apparatus of claim 1 , wherein:

the uniform resource locator is associated with the one or more elements of formatted data maintained by the additional computing system; and

the at least one processor is further configured to execute the instructions to:

based on the uniform resource locator, perform operations that request and receive the one or more elements of formatted data from the additional computing system via the communications interface; and

process the one or more elements of formatted data, and obtain the portion of the postal address from the processed elements of formatted data.

10. The apparatus of claim 1 , wherein the at least one processor is further configured to:

obtain candidate elements of digital content from the memory, each of the candidate elements of digital content being associated with a second geographic position;

determine that the second geographic position associated with a corresponding one of the candidate elements of digital content is disposed within a predetermined threshold distance of the first counterparty position; and

generate a portion of the notification data that includes the corresponding one of the candidate elements of digital content.

11. The apparatus of claim 1 , wherein the at least one processor is further configured to:

obtain a second geographic position of the device operable by the second counterparty, and determine third geographic positions disposed along a travel route between the first and second geographic positions;

obtain, from the memory, a plurality of candidate elements of digital content, each of the plurality of candidate elements of digital content being associated with a fourth geographic position;

determine that the fourth geographic position associated with a corresponding one of the plurality of candidate elements of digital content is disposed within a predetermined threshold distance of at least one of the third counterparty positions; and

generate a portion of the notification data that includes the corresponding one of the plurality of candidate elements of digital content.

12. The apparatus of claim 1 , wherein:

the generated notification data comprises a payment notification associated with the real-time payment, an incentive notification that includes the digital content, and at least one positional trigger;

the at least one processor is further configured to generate the payment notification based on the elements of message data;

the at least one positional trigger comprising at least one of the first geographic position or a second geographic position associated with the digital content; and

the executed application program presents at least one of the payment notification or the incentive notification within the digital interface in accordance with the at least one positional trigger.

13. The apparatus of claim 1 , wherein:

the notification data further comprises first digital content and second digital content; and

the notification data causes the executed application program to present the first digital content and the second digital content within the digital interface of the device, the first digital content prompting the second counterparty to approve the requested real-time payment, and the second digital content being associated with an additional disposed within a threshold distance of the first geographic position.

14. A computer-implemented method, comprising:

receiving, using at least one processor, a message associated with a transaction involving a first counterparty and a second counterparty, the message comprising elements of message data disposed within corresponding message fields, and the message data characterizing a real-time payment requested from the second counterparty by the first counterparty;

obtaining, using the at least one processor, remittance information associated with the transaction from the elements of message data disposed within one or more of the message fields, the remittance information comprising a uniform resource locator;

determining, using the at least one processor, a portion of a postal address of the first counterparty based on the remittance information, and determining, using the at least one processor, a first geographic position of the first counterparty based on the portion of the postal address; and

using the at least one processor, generating notification data based on the first geographic position, and transmitting the notification data to a device operable by the second counterparty, the notification data comprising digital content associated with at least one of the transaction, the first counterparty, or the second counterparty, and the notification data causing an application program executed at the device to present the digital content within a digital interface.

15. The computer-implemented method of claim 14 , further comprising:

obtaining, using the at least one processor, mapping data associated with the message fields of the received message; and

using the at least one processor, performing operations that obtain the elements of message data from corresponding ones of the message fields based on the mapping data.

16. The computer-implemented method of claim 15 , wherein:

the computer-implemented method further comprises:

based on the mapping data, obtaining, using the at least one processor, at least the portion of the postal address of the first counterparty from the one or more of the message fields; and

determining, using the at least one processor, geospatial coordinates associated with the first counterparty based on the portion of the postal address, the geospatial coordinates specifying the first geographic position of the first counterparty.

17. The computer-implemented method of claim 16 , further comprising:

obtaining, using the at least one processor, generic postal addresses associated with potential counterparties to the transaction; and

when the generic postal addresses fail to include the portion of the postal address, determining, using the at least one processor, the geospatial coordinates associated with the first counterparty based on the portion of the postal address.

18. The computer-implemented method of claim 15 , wherein:

the computer-implemented method further comprises:

based on the mapping data, obtaining, using the at least one processor, the remittance information associated with the transaction from the one or more of the message fields of the received message, the uniform resource locator associated with one or more elements of formatted data maintained by an additional computing system;

and

based on the portion of the postal address, determining, using the at least one processor, geospatial coordinates associated with the first counterparty; and

the geospatial coordinates specify the first geographic position of the first counterparty.

19. The computer-implemented method of claim 15 , further comprising extracting, using the at least one processor, the portion of the postal address of the first counterparty from a corresponding portion of the uniform resource locator.

20. The computer-implemented method of claim 14 , further comprising:

obtaining, using the at least one processor, a second geographic position of the device operable by the second counterparty, and determine third geographic positions disposed along a travel route between the first and second geographic positions;

obtaining, using the at least one processor, candidate elements of digital content from a data repository, each of the candidate elements of digital content being associated with a fourth geographic position;

determining, using the at least one processor, that the fourth geographic position associated with a corresponding one of the candidate elements of digital content is at least one of (i) disposed within a predetermined threshold distance of the first counterparty position or (ii) disposed within a predetermined threshold distance of at least one of the third geographic positions; and

generating, using the at least one processor, a portion of the notification data that includes the corresponding one of the candidate elements of digital content.

21. A tangible, non-transitory computer-readable medium storing instructions that, when executed by at least one processor, cause the at least one processor to perform a method, comprising:

receiving a message associated with a transaction involving a first counterparty and a second counterparty, the message comprising elements of message data disposed within corresponding message fields, and the message data characterizing a real-time payment requested from the second counterparty by the first counterparty;

obtaining remittance information associated with the transaction from the elements of message data disposed within one or more of the message fields, the remittance information comprising a uniform resource locator;

determining a portion of a postal address of the first counterparty based on the remittance information, and determining a first geographic position of the first counterparty based on the portion of the postal address; and

generating notification data based on the first geographic position, and transmitting the notification data to a device operable by the second counterparty, the notification data comprising digital content associated with at least one of the transaction, the first counterparty, or the second counterparty, and the notification data causing an application program executed at the device to present the digital content within a digital interface.