Methods and apparatus to collect distributed user information for media impressions and search terms

1. An apparatus comprising:

memory; and

a processor to execute instructions to:

access a first identifier and a search term received from a media device at a first server associated with a search provider, the first identifier corresponding to at least one of the media device or a user of the media device, the search term associated with a search request;

generate a second identifier based on the first identifier;

send the second identifier and the search term from the first server to a data collection server to facilitate the data collection server to:

log the search request; and

receive user information associated with the search request from a database proprietor based on the second identifier.

2. The apparatus of claim 1 , wherein the user information includes demographic information collected from the user by the database proprietor.

3. The apparatus of claim 1 , wherein the first identifier is collected by a data collector associated with an application published by the application publisher, the application executing the media device.

4. The apparatus of claim 1 , wherein the first identifier is included in a Hypertext Transfer Protocol (HTTP) header of a HTTP request, the HTTP request generated by the media device.

5. The apparatus of claim 1 , wherein the sending of the second identifier and the search term from the first server to the data collection server includes sending the second identifier and the search term to a third server of an application publisher, the first identifier is collected by a data collector associated with an application published by the application publisher, the application executing the media device.

6. The apparatus of claim 5 , wherein the application does not employ cookies on the media device.

7. The apparatus of claim 1 , wherein the processor to serve search results based on the search term, the search results associated with at least one of a search for a website, a search for a product, or a search of a website.

8. A non-transitory computer readable medium comprising instructions which, when executed, cause a processor at a first server of a search provider to at least:

access, from a media device, a first identifier and a search term at the first server, the first identifier corresponding to at least one of the media device or a user of the media device, the search term associated with a search request;

generate a second identifier based on the first identifier;

send the second identifier and the search term from the first server to a data collection server to facilitate the data collection server to:

log the search request; and

receive user information associated with the search request from a database proprietor based on the second identifier.

9. The non-transitory computer readable medium of claim 8 , wherein the user information includes demographic information collected from the user by the database proprietor.

10. The non-transitory computer readable medium of claim 8 , wherein the first identifier is collected by a data collector associated with an application published by the application publisher, the application executing the media device.

11. The non-transitory computer readable medium of claim 8 , wherein the first identifier is included in a Hypertext Transfer Protocol (HTTP) header of a HTTP request, the HTTP request generated by the media device.

12. The non-transitory computer readable medium of claim 8 , wherein the sending of the second identifier and the search term from the first server to the data collection server includes sending the second identifier and the search term to a third server of an application publisher, the first identifier is collected by a data collector associated with an application published by the application publisher, the application executing the media device.

13. The non-transitory computer readable medium of claim 12 , wherein the application does not employ cookies on the media device.

14. The non-transitory computer readable medium of claim 8 , wherein the instructions, when executed, further cause the processor to serve search results based on the search term, the search results associated with at least one of a search for a website, a search for a product, or a search of a website.

15. A method comprising:

accessing, from a media device, a first identifier and a search term at the first server, the first identifier corresponding to at least one of the media device or a user of the media device, the search term associated with a search request;

generating a second identifier based on the first identifier;

sending the second identifier and the search term from a first server to a data collection server to facilitate the data collection server to:

logging the search request; and

receiving user information associated with the search request from a database proprietor based on the second identifier.

16. The method of claim 15 , wherein the user information includes demographic information collected from the user by the database proprietor.

17. The method claim 15 , wherein the first identifier is collected by a data collector associated with an application published by the application publisher, the application executing the media device.

18. The method of claim 15 , wherein the first identifier is included in a Hypertext Transfer Protocol (HTTP) header of a HTTP request, the HTTP request generated by the media device.

19. The method of claim 15 , wherein the sending of the second identifier and the search term from the first server to the data collection server includes sending the second identifier and the search term to a third server of an application publisher, the first identifier is collected by a data collector associated with an application published by the application publisher, the application executing the media device.

20. The method of claim 19 , wherein the application does not employ cookies on the media device.