IP Library Granted Patent US 11,017,609
Granted Patent B1
US 11,017,609 · App. 17/102,721 · Granted May 25, 2021

System and method for generating augmented reality objects

Inventors: Evan Buzzerio (Warren, NJ); Hiu Lee (Hackettstown, NJ)
Assignee: Horizon Group USA, INC
G06T19/006G06T19/20H04L67/306
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Quick Facts
Patent No.
US 11,017,609
App. No.
17/102,721
Granted
May 25, 2021
Kind
B1
Abstract

A user can use a camera of a smart device to capture a video of the user's surroundings, and the smart device may superimpose a virtual object on the image being captured by the smart device. The virtual object can be selected based on actual objects in the surrounding environment of the smart device, e.g., a chalk drawing on the floor. The application may consider other factors in selecting the item, e.g., the user's profile and geolocation as well as features downloaded by user of the application, e.g., characters, accessories, masks, avatars, etc. The application can enable the user to interact with the virtual object by allowing the user to customize the object and add features to it.

Claims (30)

1. A method comprising:

displaying a user interface on a smart device, wherein the user interface includes a page for displaying a video feed received from a camera of the smart device;

detecting a ground plane in the video feed;

displaying a target over a point in the video feed, wherein the target corresponds to an intersection point where the plane at which the smart device is directed intersects with the ground plane;

determining a distance between the smart device and the intersection point;

detecting an object in the video feed;

selecting a virtual reality object based on the object that was detected in the video feed;

displaying the virtual reality object in a mode of display;

displaying a function for the virtual reality object;

recording a user's reaction to the function for the virtual reality object; and

posting the recording to a social media account.

2. The method of claim 1 , wherein the detecting the ground plane includes feature extraction through visual processing.

3. The method of claim 1 , wherein the smart device is configured to determine coordinates of the smart device and coordinates of the intersection point in a 3D space, the distance can be calculated based on the coordinates of the smart device and the intersection point.

4. The method of claim 1 , wherein the smart device stores a set of virtual objects, each object being associated with a tag and the function.

5. The method of claim 4 , wherein the selecting the virtual reality object is based on a matching between a name of the object that was detected and the tag.

6. The method of claim 1 , wherein the smart device stores a profile for the user, the profile including a name, address, and biographical information.

7. The method of claim 6 , wherein the selecting the virtual reality object is based on the biographical information included in the profile.

8. The method of claim 1 , wherein the mode of display is determined based on data detected at the smart device.

9. The method of claim 8 , wherein the data includes speed.

10. The method of claim 8 , wherein the data includes acceleration.

11. The method of claim 8 , wherein the data includes a humidity indicator.

12. The method of claim 8 , wherein the data includes a fingerprint.

13. The method of claim 8 , wherein the data includes a facial feature.

14. The method of claim 1 , wherein the function for the virtual reality object is displaying an animation.

15. The method of claim 14 , further comprising downloading the animation.

16. The method of claim 15 , further comprising modifying the animation to reflect data, wherein the data includes speed or humidity.

17. The method of claim 15 , further comprising modifying the animation to reflect fast movement or rain.

18. The method of claim 1 , further comprising transmitting a name of a store to a central server.

19. The method of claim 18 , further comprising receiving an indoor location for a product.

20. The method of claim 19 , further comprising displaying an indoor direction to the product.

Assignments (3)
SECURITY INTEREST Recorded Oct 7, 2025
From: HORIZON GROUP USA INC.
To: CITIZENS BANK, N.A.
Reel/Frame 072491/0222 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 28, 2021
From: BUZZERIO, EVAN; LEE, HIU
To: HORIZON GROUP USA, INC
Reel/Frame 056066/0336 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 24, 2020
From: BUZZERIO, EVAN; LEE, HIU
To: HORIZON GROUP USA, INC
Reel/Frame 054455/0449 →