IP Library › Patent Application 17114445
Patent Application
App. No. 17/114,445

METHOD AND SYSTEM FOR IDENTIFYING USERS ACROSS MOBILE AND DESKTOP DEVICES

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Quick Facts
Patent No.
US None
App. No.
17/114,445
Filed
Dec 7, 2020
Art Unit
3624
USPC
705/7.29
Abstract

A method for conversion attribution. The method includes obtaining a first identifier associated with a first device, obtaining a second identifier associated with a second device, bridging the first identifier and the second identifier based on a determination, made by a probabilistic classifier, that the first identifier and the second identifier are associated with a common user, and attributing, using the bridge, a conversion on a website accessed using the second device.

Claims (8)

1 . A method for conversion attribution, comprising:

performing deterministic ID bridging to obtain a set of deterministic ID bridges;

training a probabilistic classifier using the set of deterministic ID bridges;

obtaining a first identifier associated with a first device;

obtaining a second identifier associated with a second device;

after the training:

bridging the first identifier and the second identifier based on a determination, made by the probabilistic classifier, that the first identifier and the second identifier are associated with a common user; and

attributing, using the bridge, a conversion on a website accessed using the second device.

Assignments (7)
TERMINATION AND RELEASE OF SECURITY INTEREST IN PATENT RIGHTS (REEL 062079, FRAME 0677) Recorded Mar 3, 2026
From: MORGAN STANLEY SENIOR FUNDING, INC., AS COLLATERAL AGENT
To: X CORP. (F/K/A TWITTER, INC.)
Reel/Frame 075015/0574 →
RELEASE OF SECURITY INTEREST Recorded Apr 30, 2025
From: MORGAN STANLEY SENIOR FUNDING, INC., AS COLLATERAL AGENT
To: X CORP. (F/K/A TWITTER, INC.)
Reel/Frame 071127/0240 →
RELEASE OF SECURITY INTEREST Recorded Mar 27, 2025
From: MORGAN STANLEY SENIOR FUNDING, INC.
To: X CORP. (F/K/A TWITTER, INC.)
Reel/Frame 070670/0857 →
SECURITY INTEREST Recorded Oct 28, 2022
From: TWITTER, INC.
To: MORGAN STANLEY SENIOR FUNDING, INC.
Reel/Frame 062079/0677 →
SECURITY INTEREST Recorded Oct 28, 2022
From: TWITTER, INC.
To: MORGAN STANLEY SENIOR FUNDING, INC.
Reel/Frame 061804/0001 →
SECURITY INTEREST Recorded Oct 28, 2022
From: TWITTER, INC.
To: MORGAN STANLEY SENIOR FUNDING, INC.
Reel/Frame 061804/0086 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 9, 2021
From: DUTTA, CHINMOY; KANCHA, SANTOSH; LU, WANCHEN; MAHAJAN, MILIND; PANDEY, SANDEEP; QIN, XIAOCHUAN; RASTOGI, VIBHOR; RIZVI, SHARIQ; SHRIVASTAVA, ABHISHEK; WU, YIMIN; ZHANG, LEI; ZHOU, KE
To: TWITTER, INC.
Reel/Frame 056809/0583 →