OPTIMIZING DISPLAY OF CALLER IDENTITY ON COMMUNICATION DEVICES

1 . A method comprising:

receiving, by a display optimization engine platform, from an enterprise an indication of a requested communication between the enterprise and a communications device associated with a consumer of the enterprise;

in response to receiving the requested communication, perform the following:

selecting, by the display optimization engine platform, from a database, branding elements associated with the enterprise, the selecting being based at least in part on characteristics of the consumer;

selecting, by the display optimization engine platform, a communications channel for provision of the branding elements based on a rule; and

sending, by the display optimization engine platform, the branding elements to the communications channel for rendering on the communications device with the requested communication.

2 . The method of claim 1 , wherein the rule is based, at least in part, on modifications to the branding elements by the communications channel.

3 . The method of claim 1 , wherein the rule is based, at least in part, on a routing efficiency of the communications channel.

4 . The method of claim 1 , wherein the selecting the communications channel includes selecting a plurality of communications channels for provision of the branding elements based on the rule, and

wherein the sending the branding elements includes sending the branding elements using the plurality of communications channels for simultaneous rendering on the communications device.

5 . The method of claim 1 , wherein the communications device includes a plurality of communications devices, each of the plurality communications device being associated with the consumer, and

wherein the sending the branding elements includes sending the branding elements to the plurality of communications devices.

6 . The method of claim 1 , wherein the rule is a composite rule based on a combination of individual rules.

7 . The method of claim 1 , wherein the rule includes logic based on one or more of artificial intelligence-based decision making or learned experience.

8 . The method of claim 1 , wherein selecting the branding elements is further based, at least in part, on characteristics associated with the communications channel.

9 . The method of claim 1 , wherein selecting the branding elements is further based, at least in part, on capabilities of the communications device.

10 . The method of claim 1 , wherein the requested communication is a telephone call or a Voice Over IP (VoIP) call.

11 . The method of claim 1 , wherein the requested communication is a text message or a multimedia message.

12 . An apparatus, comprising:

memory;

one or processors couple to the memory, the memory storing instructions that when executed by the one or more processors cause the one or more processors to:

receive, by a display optimization engine platform, from an enterprise an indication of a requested communication between the enterprise and a communications device associated with a consumer of the enterprise;

in response to receiving the requested communication, perform the following:

select, by the display optimization engine platform, from a database, branding elements associated with the enterprise, the selecting being based at least in part on characteristics of the consumer;

select, by the display optimization engine platform, a communications channel for provision of the branding elements based on a rule; and

send, by the display optimization engine platform, the branding elements to the communications channel for rendering on the communications device with the requested communication.

13 . The apparatus of claim 12 , wherein the rule is based, at least in part, on modifications to the branding elements by the communications channel.

14 . The apparatus of claim 12 , wherein the rule is based, at least in part, on a routing efficiency of the communications channel.

15 . The apparatus of claim 12 , wherein the instructions further include additional instructions that when executed by the one or more processors cause the one or more processors to select the communications channel by including selecting a plurality of communications channels for provision of the branding elements based on the rule, and

to send the branding elements by including sending the branding elements using the plurality of communications channels for simultaneous rendering on the communications device.

16 . The apparatus of claim 12 , wherein the communications device includes a plurality of communications devices, each of the plurality of communications devices being associated with the consumer, and

wherein the instructions further include additional instructions that when executed by the one or more processors cause the one or more processors to send the branding elements by including sending the branding elements to the plurality of communications devices.

17 . The apparatus of claim 12 , wherein the rule is a composite rule based on a combination of individual rules.

18 . The apparatus of claim 12 , wherein the rule includes logic based on one or more of artificial intelligence-based decision making or learned experience.

19 . The apparatus of claim 12 , wherein selecting the branded display is further based, at least in part, on technical specifications associated with the communications channel.

20 . The apparatus of claim 12 , wherein selecting the branded display is further based, at least in part, on technical capabilities of the communications device.

21 . The apparatus of claim 12 , wherein the requested communication is a telephone call or a Voice Over IP (VoIP) call.

22 . The apparatus of claim 12 , wherein the requested communication is a text message or a multimedia message.