System and method for location based dynamic redirection of advertiser affiliate links for online advertising
A system and method is provided for dynamically managing advertiser affiliate links for online marketing. A global redirect server accepts a visitor's web browser request for a product or non-product webpage associated with an affiliate network advertiser URL, and returns a corresponding product or non-product webpage to the visitor that is corrected for the visitor's geographic region if such a webpage exists, or returns the originally requested webpage if it does not. The server determines the visitor's geographic region based upon request metadata, and can generate a corrected webpage that affords analytic and commission tracking even if no corresponding affiliate network exists in the determined geographic region. The server includes a database for locating products within the determined geographic region that are comparable to the product of the product webpage request, in the event that the exact product is not available in the geographic region.
1. A system for dynamic management of advertiser affiliate links for online marketing, the system comprising:
a first processor;
a database including a plurality of affiliate networks associated with a plurality of geographic regions for an affiliate; and
a server operating on the first processor and in network communication with the database and a web browser on a second processor, the server maintaining relationships with the plurality of affiliate networks, the server configured to:
accept a request for an affiliate URL from the web browser that includes an affiliate identifier associated with the affiliate and associated metadata, wherein the request is associated with a product of the affiliate;
determine a geographic region of the second processor based on the associated metadata;
in response to the determination, query the database to locate an affiliate network, of the plurality of affiliate networks, that includes the requested affiliate URL;
in response to determining that the affiliate network including the requested affiliate URL is present in the geographic region, cause the web browser on the second processor to display a webpage associated with the requested affiliate URL in response to the request, the requested affiliate URL enabling analytics or conversion tracking; and
in response to determining that the affiliate network including the requested affiliate URL is not present in the geographic region, redirecting the request for the affiliate URL by:
querying the database to locate an affiliate URL that matches to the geographic region of the second processor; and
upon locating the matching affiliate URL in the database, causing the web browser on the second processor to display a webpage associated with the matching affiliate URL in response to the request, the matching affiliate URL enabling analytics or conversion tracking,
wherein the server is further configured to:
identify and cause the web browser on the second processor to display information for a product comparable to a product available on the affiliate network present over the geographic region of the second processor;
determine a location of the comparable product based on at least one of (i) an IP address of the second processor and (ii) a product image that is selected as a function of the product available on the affiliate network present over the geographic region of the second processor; and
search for a same product in the affiliate network present in the geographic region of the second processor as a function of an SKU of the product.
2. The system of claim 1 , wherein the server is further configured to:
upon determining the matching affiliate URL is unavailable in the database, cause the web browser on the second processor to display the webpage associated with the requested affiliate URL.
3. The system of claim 1 , wherein the request includes data identifying a non-product webpage associated with the affiliate, and wherein the server is further configured to search for a same non-product webpage in the affiliate network present in the geographic region of the second processor as a function of the data included in the request.
4. The system of claim 1 , wherein the affiliate URL is associated with a product or non-product webpage, and wherein the affiliate URL is associated with the affiliate network not present in the geographic region of the second processor.
5. The system of claim 1 , wherein the affiliate URL is posted by a publisher, and wherein the request for the affiliate URL is submitted by a visitor clicking on the affiliate URL posted by the publisher.
6. A computer-implemented method for dynamic management of advertiser affiliate links for online marketing, the method comprising:
accepting, by a server operating on a first processor a request for an affiliate URL from a web browser on a second processor, the request including an affiliate identifier associated with an affiliate and associated metadata, the server maintaining relationships with a plurality of affiliate networks, wherein the request is associated with a product of the affiliate;
determining, by the server, a geographic region of the second processor based on the associated metadata;
in response to determining the geographic region, querying, by the server, a database to locate an affiliate network, of the plurality of affiliate networks, that includes the requested affiliate URL;
in response to determining that the affiliate network including the requested affiliate URL is present in the geographic region, causing, by the server, the web browser on the second processor to display a webpage associated with the requested affiliate URL in response to the request, the requested affiliate URL enabling analytics or conversion tracking; and
in response to determining that the affiliate network including the requested affiliate URL is not present in the geographic region, redirecting the request for the affiliate URL by:
querying, by the server, the database to locate an affiliate URL that matches to the geographic region of the second processor; and
upon locating the matching affiliate URL in the database, causing, by the server, the web browser on the second processor to display a webpage associated with the matching affiliate URL in response to the request, the matching affiliate URL enabling analytics or conversion tracking;
further comprising:
identifying, by the server, information for a product comparable to a product available on the affiliate network present over the geographic region of the second processor, and causing, by the server, the web browser on the second processor to display the information;
determining, by the server, a location of the comparable product based on at least one of (i) an IP address of the second processor and (ii) a product image that is selected as a function of the product available on the affiliate network present over the geographic region of the second processor; and
searching, by the server, for a same product in the affiliate network present in the geographic region of the second processor as a function of an SKU of the product.
7. The method of claim 6 , wherein the request includes data identifying a non-product webpage associated with the affiliate, and wherein the method further comprises searching, by the server, for a same non-product webpage in the affiliate network present in the geographic region of the second processor as a function of the data included in the request.
8. The method of claim 6 , wherein the affiliate URL is associated with a product or non-product webpage, and wherein the affiliate URL is associated with the affiliate network not present in the geographic region of the second processor.
9. A non-transitory computer-readable medium storing computer- executable instructions which, when executed by a first processor of a server, cause the first processor to perform operations comprising:
accepting, by the server a request for an affiliate URL from a web browser on a second processor, the request including an affiliate identifier associated with an affiliate and associated metadata, the server maintaining relationships with a plurality of affiliate networks, wherein the request is associated with a product of the affiliate;
determining, by the server, a geographic region of the second processor based on the associated metadata;
in response to determining the geographic region, querying, by the server, a database to locate an affiliate network, of the plurality of affiliate networks, that includes the requested affiliate URL;
in response to determining that the affiliate network including the requested affiliate URL is present in the geographic region, causing, by the server, the web browser on the second processor to display a webpage associated with the requested affiliate URL in response to the request, the requested affiliate URL enabling analytics or conversion tracking; and
in response to determining that the affiliate network including the requested affiliate URL is not present in the geographic region, redirecting the request for the affiliate URL by:
querying, by the server, the database to locate an affiliate URL that matches to the geographic region of the second processor; and
upon locating the matching affiliate URL in the database, causing, by the server, the web browser on the second processor to display a webpage associated with the matching affiliate URL in response to the request, the matching affiliate URL enabling analytics or conversion tracking;
further comprising:
identifying, by the server, information for a product comparable to a product available on the affiliate network present over the geographic region of the second processor, and causing, by the server, the web browser on the second processor to display the information;
determining, by the server, a location of the comparable product based on at least one of (i) an IP address of the second processor and (ii) a product image that is selected as a function of the product available on the affiliate network present over the geographic region of the second processor; and
searching, by the server, for a same product in the affiliate network present in the geographic region of the second processor as a function of an SKU of the product.
10. The computer-readable medium of claim 9 , wherein the request includes data identifying a non-product webpage associated with the affiliate, and wherein the operations further comprise searching, by the server, for a same non product webpage in the affiliate network present in the geographic region of the second processor as a function of the data included in the request.
11. The computer-readable medium of claim 9 , whcrcin thc operations furthcr comprisc performing, by thc scrvcr, wherein the affiliate URL is associated with a product or non-product webpage, and wherein the affiliate URL is associated with the affiliate network not present in the geographic region of the second processor.