System & Method for Implementing a Digital Data Marketplace

1 . A method of implementing an automated online data and insights marketplace with a computing system comprising:

a. processing creator data with the computing system to assemble a set of alienable data units characterized by at least a data type and a data price for each of said alienable data units;

b. tagging said alienable data units with traceable identifiers with the computing system;

c. generating market metadata with the computing system identifying said data type, said data price, data restrictions, and creator identification for each of said data units;

d. generating a license agreement with the computing system based on market metadata specifying a transaction requirement for said alienable data units, including an associated price and associated permissible uses;

e. providing said alienable data units to an electronic data market controlled by the computing system and which can be accessed by third parties in accordance with specified data access rules;

f. generating an electronic record of a transaction by a data buyer to said alienable data units with the computing system in accordance with said transaction requirement.

2 . The method of claim 1 wherein the computing system is configured to match supply and demand for the alienable data units, including by adjusting a data price and/or availability of such units within a predetermined time period.

3 . The method of claim 1 wherein the data units include an information package or derived insights from said creator data.

4 . The method of claim 1 wherein the license agreement is in the form of a legal contract and/or a blockchain-based smart contract/token.

5 . A method of implementing an automated online data marketplace with a computing system comprising:

a. processing a user privacy charter (PC) with the computing system to determine a set of user usage parameters to be effectuated by an automated security agent for transacting selected user market data;

wherein said usage parameters include at least an offer price for said selected user market data;

b. presenting said selected user market data within the automated online data marketplace in accordance with said user usage parameters;

c. processing a dataset request for user market data from a data buyer with the computing system, which dataset request specifies at least a target type of user market data, including a target type of content and a target bid price for such content;

d. determining a transaction requirement with the computing system, including a transaction price and transaction use restrictions for said selected user market data based on said offer price, said target bid price and said set of user usage parameters;

e. providing access to said selected user market data with the computing system as part of responding to said dataset request based on a determination that said data request satisfies said transaction requirement;

f. generating an electronic record of said access by said data buyer to said selected user market data with the computing system in accordance with said transaction requirement.

6 . The method of claim 5 wherein said transaction price is determined in part by an automated auction model.

7 . The method of claim 5 wherein said transaction price is determined in part by a price prediction engine.

8 . The method of claim 5 wherein a market intermediary separate from the user and the data buyer controls a transaction computing system which effectuates steps (a) through (f).

9 . The method of claim 8 wherein the transaction computing system automatically solicits user market data to compile aggregated user data across from different users across different online platforms.

10 . The method of claim 8 wherein the transaction computing system automatically solicits dataset requests from potential data buyers.

11 . The method of claim 5 wherein an automated security agent tags said selected user market data communicated with a tracking code.

12 . The method of claim 5 wherein the computing system further performs a step of monitoring said data buyer for compliance with said transaction requirement.

13 . The method of claim 5 wherein said usage parameters further include a time restriction and a scope of use restriction.

14 . The method of claim 5 further including a step: generating multiple false items of selected user privacy data, and providing the same along with correct user privacy data to said DSP.

15 . The method of claim 5 wherein said transaction request further specifies one of at least: a) temporal features; b) demographic characteristics of a user; c) a unit size and volume; d) a demand value for said market data within said dataset.

16 . A system for implementing an automated online data marketplace comprising:

a computing system including one or more executable software routines adapted to:

a. processing creator data with the computing system to assemble a set of alienable data units characterized by at least a data type and a data price for each of said alienable data units;

b. tagging said alienable data units with traceable identifiers with the computing system;

c. generating market metadata with the computing system identifying said data type, said data price, data restrictions, and creator identification for each of said data units;

d. generating a license agreement with the computing system based on market metadata specifying a transaction requirement for said alienable data units, including an associated price and associated permissible uses;

e. providing said alienable data units to an electronic data market controlled by the computing system and which can be accessed by third parties in accordance with specified data access rules;

f. generating an electronic record of a transaction by a data buyer to said alienable data units with the computing system in accordance with said transaction requirement.