Generating an interactive digital video content item

1. A method for generating an interactive digital video content item, the method comprising:

accessing a digital video content item;

performing facial recognition on a face of a human visual subject in the digital video content item to identify a person corresponding to the human visual subject;

in response to the facial recognition being unable to identify the person, performing subject recognition on the digital video content item, wherein the subject recognition automatically identifies the human visual subject within the digital video content item as a category of human; and

responsive to identifying the human visual subject as a particular person or as a category of human, applying an interactive region to the digital video content item such that the interactive region defines an area of the digital video content item for receiving a user interaction during presentation of the digital video content item,

wherein the interactive region enables presentation of content related to the human visual subject in response to a user interaction with the interactive region.

2. The method of claim 1 , wherein the category of human comprises a teenager.

3. The method of claim 1 , further comprising performing object recognition on a visual object in the digital video content item, wherein the object recognition automatically identifies the visual object within the digital video content item.

4. The method of claim 3 , wherein the performing of object recognition on the digital video content item comprises:

accessing a library of recognizable visual subjects;

comparing the visual object to the library of recognizable visual subjects; and

identifying the visual object as a recognizable visual subject of the library of recognizable visual subjects.

5. The method of claim 1 , further comprising:

displaying the digital video content item comprising the interactive region on a display device of an electronic device; and

responsive to detecting an interaction with the interactive region, presenting the content related to the human visual subject.

6. The method of claim 1 , wherein the human visual subject is a member of a group of people and the presentation of content relates to the group of people.

7. The method of claim 1 , wherein the human visual subject is a member of a group of people and the presentation of content relates to the human visual subject as a member of the group of people.

8. A non-transitory computer readable storage medium having computer readable program code stored thereon for causing a computer system to perform a method for generating an interactive digital video content item, the method comprising:

accessing a digital video content item;

performing facial recognition on a face of a human visual subject in the digital video content item to identify a person corresponding to the human visual subject;

in response to the facial recognition being unable to identify the person, performing subject recognition on the digital video content item, wherein the subject recognition automatically identifies the human visual subject within the digital video content item as a category of human; and

responsive to identifying the human visual subject as a particular person or as a category of human, applying an interactive region to the digital video content item such that the interactive region defines an area of the digital video content item for receiving a user interaction during presentation of the digital video content item,

wherein the interactive region enables presentation of content related to the human visual subject in response to a user interaction with the interactive region.

9. The non-transitory computer readable storage medium of claim 8 , wherein the category of human comprises a teenager.

10. The non-transitory computer readable storage medium of claim 8 , the method further comprising performing object recognition on a visual object in the digital video content item, wherein the object recognition automatically identifies the visual object within the digital video content item.

11. The non-transitory computer readable storage medium of claim 10 , wherein the performing of object recognition on the digital video content item comprises:

accessing a library of recognizable visual subjects;

comparing the visual object to the library of recognizable visual subjects; and

identifying the visual object as a recognizable visual subject of the library of recognizable visual subjects.

12. The non-transitory computer readable storage medium of claim 8 , the method further comprising:

displaying the digital video content item comprising the interactive region on a display device of an electronic device; and

responsive to detecting an interaction with the interactive region, presenting the content related to the human visual subject.

13. The non-transitory computer readable storage medium of claim 8 , wherein the human visual subject is a member of a group of people and the presentation of content relates to the group of people.

14. The non-transitory computer readable storage medium of claim 8 , the human visual subject is a member of a group of people and the presentation of content relates to the human visual subject as a member of the group of people.

15. A computer system comprising:

a data storage unit; and

a processor coupled with the data storage unit, the processor configured to:

access a digital video content item;

perform facial recognition on a face of a human visual subject in the digital video content item to identify a person corresponding to the human visual subject;

in response to the facial recognition being unable to identify the person, perform subject recognition on the digital video content item, wherein the subject recognition automatically identifies the human visual subject within the digital video content item as a category of human; and

responsive to identifying the human visual subject as a particular person or as a category of human, apply an interactive region to the digital video content item such that the interactive region defines an area of the digital video content item for receiving a user interaction during presentation of the digital video content item,

wherein the interactive region enables presentation of content related to the human visual subject in response to a user interaction with the interactive region.

16. The computer system of claim 15 , wherein the category of human comprises a teenager.

17. The computer system of claim 15 , wherein the processor is further configured to perform object recognition on a visual object in the digital video content item, wherein the object recognition automatically identifies the visual object within the digital video content item.

18. The computer system of claim 17 , wherein the processor is further configured to access a library of recognizable visual subjects;

compare the visual object to the library of recognizable visual subjects; and

identify the visual object as a recognizable visual subject of the library of recognizable visual subjects.

19. The computer system of claim 15 , wherein the human visual subject is a member of a group of people and the presentation of content relates to the group of people.

20. The computer system of claim 15 , wherein the human visual subject is a member of a group of people and the presentation of content relates to the human visual subject as a member of the group of people.