SYSTEM AND METHOD FOR MEASURING A RESIDUAL AUDIENCE
Aspects of the subject disclosure may include, for example, a device having a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, facilitates a performance of operations including identifying an occurrence of a linear advertisement aired on a network channel of a multichannel video programming distributor system; estimating a first subscriber audience of the multichannel video programming distributor system exposed to the linear advertisement; identifying a second subscriber audience of the multichannel video programming distributor system provided an addressable advertisement during the occurrence of the linear advertisement; and determining a residual audience from the first subscriber audience and the second subscriber audience, wherein the residual audience comprises viewers in the first subscriber audience that are not in the second subscriber audience. Other embodiments are disclosed.
1 . A device, comprising:
a processing system including a processor; and
a memory that stores executable instructions that, when executed by the processing system, facilitates a performance of operations, the operations comprising:
identifying an occurrence of a linear advertisement for a time slot on a network channel of a multichannel video programming distributor system;
estimating a first subscriber audience of the multichannel video programming distributor system would be exposed to the linear advertisement in the time slot from the multichannel video programming distributor system;
identifying a second subscriber audience of the multichannel video programming distributor system provided an addressable advertisement in the time slot of the linear advertisement; and
determining a residual audience from the first subscriber audience and the second subscriber audience, wherein the residual audience comprises viewers in the first subscriber audience that are not in the second subscriber audience.
2 . The device of claim 1 , wherein the operations further comprise determining demographic information of the residual audience.
3 . The device of claim 2 , wherein the demographic information comprises information gathered by the multichannel video programming distributor system about subscribers in the first subscriber audience.
4 . The device of claim 3 , wherein the demographic information comprises age, gender, nationality, race, education, occupation, income, marital status, location, or a combination thereof.
5 . The device of claim 1 , wherein the second subscriber audience of the multichannel video programming distributor system is identified by a record of providing the addressable advertisement to a set-top box of each member of the second subscriber audience.
6 . The device of claim 1 , wherein the first subscriber audience is estimated by subsampling subscribers of the multichannel video programming distributor system based on ratings of a national TV panel.
7 . The device of claim 1 , wherein the operations further comprise generating a database identifying advertising inventory based on the residual audience.
8 . The device of claim 1 , wherein the processing system comprises a plurality of processors operating in a distributed computing environment.
9 . A non-transitory, machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:
identifying a time slot for a linear advertisement aired on a network channel of a multichannel video programming distributor system;
estimating a first subscriber audience of the multichannel video programming distributor system that would be exposed to the linear advertisement in the time slot;
identifying a second subscriber audience of the multichannel video programming distributor system provided an addressable advertisement during the time slot; and
determining a residual audience from the first subscriber audience and the second subscriber audience, wherein the residual audience comprises viewers in the first subscriber audience that are not in the second subscriber audience.
10 . The non-transitory, machine-readable medium of claim 9 , wherein the operations further comprise determining demographic information of the residual audience.
11 . The non-transitory, machine-readable medium of claim 10 , wherein the demographic information comprises information gathered by the multichannel video programming distributor system about subscribers in the first subscriber audience.
12 . The non-transitory, machine-readable medium of claim 11 , wherein the demographic information comprises age, gender, nationality, race, education, occupation, income, marital status, location, or a combination thereof.
13 . The non-transitory, machine-readable medium of claim 9 , wherein the second subscriber audience of the multichannel video programming distributor system is identified by a record of providing the addressable advertisement to a set-top box of each member of the second subscriber audience.
14 . The non-transitory, machine-readable medium of claim 9 , wherein the first subscriber audience is estimated by subsampling subscribers of the multichannel video programming distributor system based on ratings of a national TV panel.
15 . The non-transitory, machine-readable medium of claim 9 , wherein the operations further comprise generating a database identifying advertising inventory based on the residual audience.
16 . The non-transitory, machine-readable medium of claim 9 , wherein the processing system comprises a plurality of processors operating in a distributed computing environment.
17 . A method, comprising:
identifying, by a processing system including a processor, an occurrence of a linear advertisement aired on a network channel of a multichannel video programming distributor system;
estimating, by the processing system, a first subscriber audience of the multichannel video programming distributor system that would be exposed to the linear advertisement;
identifying, by the processing system, a second subscriber audience of the multichannel video programming distributor system provided an addressable advertisement during the occurrence of the linear advertisement;
determining, by the processing system, a residual audience from the first subscriber audience and the second subscriber audience, wherein the residual audience comprises viewers in the first subscriber audience that are not in the second subscriber audience; and
generating, by the processing system, a database identifying advertising inventory based on the residual audience.
18 . The method of claim 17 , wherein the operations further comprise determining demographic information of the residual audience.
19 . The method of claim 18 , wherein the demographic information comprises information gathered by the multichannel video programming distributor system about subscribers in the first subscriber audience.
20 . The method of claim 19 , wherein the demographic information comprises age, gender, nationality, race, education, occupation, income, marital status, location, or a combination thereof.