Product selection packaging and method of use thereof
Product selection packaging for a consumer product that improves the consumer's ability to quickly sort through numerous criteria in a complex decision making process and determine whether that particular consumer product is appropriate for his or her purchase and use is disclosed. The product selection packaging, which is designed for a consumer product includes (a) an interface; and (b) at least one product selection indicia associated with the interface, wherein the selection indicia assist the consumer with determining whether or not the product is appropriate for the consumer's purchase or use.
1. Product selection packaging for two or more OTC pharmaceutical products to aid a consumer in selecting an OTC pharmaceutical product to treat or alleviate the consumer's symptoms of a disease or condition, comprising:
(a) a first enclosure for a first OTC pharmaceutical product and a second enclosure for a second OTC pharmaceutical product; and
(b) at least four product selection indicia integrated with each of the first and second enclosures,
wherein a first product selection indicia is a pictorial graphic of a portion of a human body to show a location of the symptoms to be treated or alleviated by the respective first or second OTC pharmaceutical product,
wherein a second product selection indicia is a list of the symptoms to be treated or alleviated by the respective first or second OTC pharmaceutical product,
wherein a third product selection indicia is an icon depicting a usage occasion of day or night of the respective first or second OTC pharmaceutical product,
wherein a fourth product selection indicia relates to a form or a flavor of the respective first or second OTC pharmaceutical product,
wherein at least one of the first, second, third or fourth product selection indicia is different between the first and the second OTC pharmaceutical product, and
wherein the at least four product selection indicia are positioned longitudinally along a longitudinal 2-dimensional panel on a portion of the first and second enclosures in a location consistent across the first and second enclosures and further wherein the at least four product selection indicia are sequenced longitudinally in the panel such that the product selection indicia begins with the first product selection indicia and flows next to the second product selection indicia and next to the third product selection indicia and next to the fourth product selection indicia from left to right on the longitudinal 2-dimensional panel to ease the consumer's scanning of the package for relevant information.
2. The product selection packaging of claim 1 , wherein the first and second enclosures are, independently, a box or carton.
3. The product selection packaging of claim 1 , comprising five to six product selection indicia integrated with the first and second enclosures.