Technologies for rendering items within a user interface using various rendering effects

1. An electronic device for rendering, in a user interface, an item, comprising:

a light sensor;

a user interface;

a memory storing non-transitory computer executable instructions; and

a processor interfacing with the light sensor, the user interface, and the memory, wherein the processor is configured to execute the non-transitory computer executable instructions to cause the processor to:

identify an orientation of the electronic device,

retrieve lighting condition data from the light sensor,

determine, based on the orientation of the electronic device and the lighting condition data from the light sensor, a rendering effect for the item, and

cause the user interface to render the item using the rendering effect.

2. The electronic device of claim 1 , wherein to determine the rendering effect for the item, the processor is configured to:

determine, based on the orientation of the electronic device and the lighting condition data from the light sensor, a portion of the item to be rendered with a reflection effect,

access a mask image corresponding to the item, the mask image having a mask portion corresponding to the portion of the item, and

determine the rendering effect to create the reflection effect by overlaying the mask portion of the mask image on the portion of the item.

3. The electronic device of claim 1 , further comprising:

a sensor for detecting the orientation of the electronic device.

4. The electronic device of claim 3 , wherein the sensor is a gyroscope that senses rotational motion of the electronic device.

5. The electronic device of claim 1 , further comprising a location module, wherein to determine the rendering effect for the item, the processor is configured to:

retrieve a detected location from the location module, and

determine, based on the orientation of the electronic device, the lighting condition data, and the detected location, the rendering effect for the item.

6. The electronic device of claim 1 , further comprising an image sensor configured to capture a set of image data, wherein to determine the rendering effect for the item, the processor is configured to:

determine, based on the orientation of the electronic device, the lighting condition data, and the set of image data, the rendering effect for the item.

7. The electronic device of claim 1 , wherein the processor is further configured to:

receive, via the user interface, a selection to complete an order for the item, and

in response to receiving the selection, facilitate completion of the order for the item.

8. A computer-implemented method in an electronic device of rendering, in a user interface, an item, the method comprising:

detecting, by an angular sensor, an orientation of the electronic device;

retrieving, by a light sensor, lighting condition data;

determining, by a processor of the electronic device based on the orientation of the electronic device and the lighting condition data, a rendering effect for the item; and

displaying, in a user interface, a rendering of the item using the rendering effect.

9. The computer-implemented method of claim 8 , wherein determining the rendering effect for the item comprises:

determining, based on the orientation of the electronic device and the lighting condition data, an initial portion of the item to be rendered with a reflection effect;

accessing a mask image corresponding to the item, the mask image having an initial mask portion corresponding to the initial portion of the item; and

determining the rendering effect to create the reflection effect by overlaying the initial mask portion of the mask image on the initial portion of the item.

10. The computer-implemented method of claim 8 , wherein retrieving the lighting condition data comprises:

retrieving, from an ambient light sensor, the lighting condition data.

11. The computer-implemented method of claim 8 , wherein determining the rendering effect for the item comprises:

detecting, by a location module, a location of the electronic device; and

determining, based on the orientation of the electronic device, the lighting condition data, and the location of the electronic device, the rendering effect for the item.

12. The computer-implemented method of claim 8 , wherein determining the rendering effect for the item comprises:

determining, based on the orientation of the electronic device, the lighting condition data, and a set of image data captured by a light sensor, the rendering effect for the item.

13. The computer-implemented method of claim 8 , further comprising:

receiving, via the user interface, a selection to complete an order for the item; and

in response to receiving the selection, facilitating completion of the order.

14. The computer-implemented method of claim 8 , wherein detecting the orientation of the electronic device comprises:

detecting, by a gyroscope that senses rotational motion of the electronic device, the orientation of the electronic device.

15. A computer-implemented method in an electronic device of facilitating an order for a physical item, the method comprising:

initiating, by a processor of the electronic device, an item preview mode associated with the order for the physical item;

while the item preview mode is active:

detecting, by an angular sensor, an orientation of the electronic device,

retrieving, from a light sensor, lighting condition data,

determining, by the processor based on the orientation of the electronic device and the lighting condition data, a rendering effect for the physical item, and

displaying, in a user interface, a rendering of the item using the rendering effect; and

when a selection is received via the user interface, initiating a subsequent mode associated with the order for the physical item.

16. The computer-implemented method of claim 15 , wherein determining the rendering effect for the physical item comprises:

determining, based on the orientation of the electronic device and the lighting condition data, a portion of the physical item to be rendered with a reflection effect,

accessing a mask image corresponding to the physical item, the mask image having a mask portion corresponding to the portion of the physical item, and

determining the rendering effect to create the reflection effect by overlaying the mask portion of the mask image on the portion of the physical item.

17. The computer-implemented method of claim 15 , wherein retrieving the lighting condition data comprises:

retrieving, from an ambient light sensor, the lighting condition data.

18. The computer-implemented method of claim 15 , wherein determining, based on the orientation, the rendering effect for the physical item comprises:

detecting, by a location module, a location of the electronic device; and

determining, based on the orientation of the electronic device, the lighting condition data, and the location of the electronic device, the rendering effect for the physical item.

19. The computer-implemented method of claim 15 , wherein determining the rendering effect for the physical item comprises:

determining, based on the orientation of the electronic device, the lighting condition data, and a set of image data captured by a light sensor, the rendering effect for the item.

20. The computer-implemented method of claim 15 , wherein initiating the subsequent mode comprises:

receiving, via the user interface, a order selection to complete an order for the physical item; and

in response to receiving the order selection, facilitating completion of the order.