Displaying an actionable element over playing content
Example methods and systems for displaying actionable elements over playing content, such as video content, are described. In some example embodiments, the methods and systems identify video content currently playing within a display environment provided by a playback device, and display an actionable element within the display environment provided by the playback device that is based on the identified video content and includes one or more user-selectable options to perform an action associated with the identified video content. Further, in some example embodiments, the methods and systems may perform an action (e.g., present supplemental content and/or information) in response to a selection of one or more of the user-selectable options.
1. A method, comprising:
accessing, by data processing hardware of a computer system, a content feed provided by a content provider to a playback device;
fingerprinting, by the data processing hardware of the computer system, at least one frame of media content from the content feed to obtain a fingerprint;
determining, by the data processing hardware of the computer system, a target overlay location within a display environment of the playback device at which to display overlay content over the media content, wherein the determining the target overlay location comprises:
identifying an area within the display environment using the fingerprint, and
based on the identifying, selecting the identified area within the display environment as the target overlay location at which to display the overlay content; and
in response to determining the target overlay location at which to display the overlay content, causing, by the data processing hardware of the computer system, the playback device to display the overlay content at the target overlay location and over the media content.
2. The method of claim 1 , further comprising identifying the media content,
wherein the overlay content is based on the identified media content.
3. The method of claim 1 , wherein the overlay content includes a targeted advertisement selected for the playback device based on context.
4. The method of claim 3 , wherein the context comprises other media items consumed on the playback device.
5. The method of claim 3 , wherein the context comprises a subscription associated with the playback device.
6. The method of claim 1 , wherein the overlay content includes a user-selectable option that is selectable by way of an input device associated with the playback device.
7. The method of claim 1 , wherein the overlay content has a configuration that is based on the target overlay location.
8. A non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by a processor, cause performance of a set of operations comprising:
accessing a content feed provided by a content provider to a playback device;
fingerprinting at least one frame of media content from the content feed to obtain a fingerprint;
determining a target overlay location within a display environment of the playback device at which to display overlay content over the media content, wherein the determining the target overlay location comprises:
identifying an area within the display environment using the fingerprint, and
based on the identifying, selecting the identified area within the display environment as the target overlay location at which to display the overlay content; and
in response to determining the target overlay location at which to display the overlay content, causing the playback device to display the overlay content at the target overlay location and over the media content.
9. The non-transitory computer-readable storage medium of claim 8 , wherein:
the of operations further comprises identifying the media content, and
the overlay content is based on the identified media content.
10. The non-transitory computer-readable storage medium of claim 8 , wherein the overlay content includes a targeted advertisement selected for the playback device based on context.
11. The non-transitory computer-readable storage medium of claim 10 , wherein the context comprises other media items consumed on the playback device.
12. The non-transitory computer-readable storage medium of claim 10 , wherein the context comprises a subscription associated with the playback device.
13. The non-transitory computer-readable storage medium of claim 8 , wherein the overlay content includes a user-selectable option that is selectable by way of an input device associated with the playback device.
14. A computer system comprising:
a processor; and
a non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by the processor, cause performance of a set of operations comprising:
accessing a content feed provided by a content provider to a playback device,
fingerprinting at least one frame of media content from the content feed to obtain a fingerprint,
determining a target overlay location within a display environment of the playback device at which to display overlay content over the media content, wherein the determining the target overlay location comprises:
identifying an area within the display environment using the fingerprint; and
based on the identifying, selecting the identified area within the display environment as the target overlay location at which to display the overlay content, and
in response to determining the target overlay location at which to display the overlay content, causing the playback device to display the overlay content at the target overlay location and over the media content.
15. The computer system of claim 14 , wherein:
the of operations further comprises identifying the media content, and
the overlay content is based on the identified media content.
16. The computer system of claim 14 , wherein the overlay content includes a targeted advertisement selected for the playback device based on context.
17. The computer system of claim 16 , wherein the context comprises other media items consumed on the playback device.
18. The computer system of claim 16 , wherein the context comprises a subscription associated with the playback device.
19. The computer system of claim 14 , wherein the overlay content includes a user-selectable option that is selectable by way of an input device associated with the playback device.
20. The computer system of claim 14 , wherein the overlay content has a configuration that is based on the target overlay location.