Methods and systems for presenting specialized content using campaign metrics
A computer-implemented method of providing specialized media on a website is disclosed. The method includes producing campaign media which is delivered to a user through a third-party provider. After the user has received the campaign media, and upon indication of a request from the user to access a website controlled by a content provider, specialized media on a website controlled by the content provider may be provided. Providing the specialized media may be done based on the campaign media previously delivered to the user through the third-party provider.
1. A method comprising:
receiving, by a server, a request to access a particular webpage of a content provider, the request including an identification of a user device;
retrieving tracking data associated with a set of objects, the set of objects having been transmitted to users via one or more webpages operated by one or more third-party providers, the tracking data identifying a subset of objects that were transmitted to the user device, wherein the tracking data includes an indication of a time when instances in which content associated with an object was presented to the user device;
executing a ranking formula on the subset of objects, the ranking formula being configured to rank the subset of objects based on a time interval beginning when the content associated with the object was presented to the user device and ending upon receiving the request to access the particular webpage;
defining specialized media based on the tracking data and the rank of the subset of objects; and
facilitating a presentation of a customized version of the particular webpage by the content provider, the customized version of the particular webpage including the particular webpage and the specialized media.
2. The method of claim 1 , wherein the specialized media is an application that executes within the customized version of the particular webpage.
3. The method of claim 1 , wherein the tracking data is associated with the one or more third-party providers.
4. The method of claim 1 , wherein the specialized media is a popup window that includes content associated with a top-ranked object of the subset of objects.
5. The method of claim 1 , wherein the ranking formula is configured to rank the subset of objects further based on a third-party provider of the one or more third-party providers that provided the content associated with the object.
6. The method of claim 1 , wherein the specialized media is associated with a separate communication channel.
7. A system comprising:
one or more data processors;
a non-transitory computer-readable storage medium containing instructions which, when executed by the one or more data processors, cause the one or more data processors to perform operations including:
receiving, by a server, a request to access a particular webpage of a content provider, the request including an identification of a user device;
retrieving tracking data associated with a set of objects, the set of objects having been transmitted to users via one or more webpages operated by one or more third-party providers, the tracking data identifying a subset of objects that were transmitted to the user device, wherein the tracking data includes an indication of a time when instances in which content associated with an object was presented to the user device;
executing a ranking formula on the subset of objects, the ranking formula being configured to rank the subset of objects based on a time interval beginning when the content associated with the object was presented to the user device and ending upon receiving the request to access the particular webpage;
defining specialized media based on the tracking data and the rank of the subset of objects; and
facilitating a presentation of a customized version of the particular webpage by the content provider, the customized version of the particular webpage including the particular webpage and the specialized media.
8. The system of claim 7 , wherein the specialized media is an application that executes within the customized version of the particular webpage.
9. The system of claim 7 , wherein the tracking data is associated with the one or more third-party providers.
10. The system of claim 7 , wherein the specialized media is a popup window that includes content associated with a top-ranked object of the subset of objects.
11. The system of claim 7 , wherein the ranking formula is configured to rank the subset of objects further based on a third-party provider of the one or more third-party providers that provided the content associated with the object.
12. The system of claim 7 , wherein the specialized media is associated with a separate communication channel.
13. A non-transitory computer-readable storage medium containing instructions which, when executed by one or more data processors, cause the one or more data processors to perform operations including:
receiving, by a server, a request to access a particular webpage of a content provider, the request including an identification of a user device;
retrieving tracking data associated with a set of objects, the set of objects having been transmitted to users via one or more webpages operated by one or more third-party providers, the tracking data identifying a subset of objects that were transmitted to the user device, wherein the tracking data includes an indication of a time when instances in which content associated with an object was presented to the user device;
executing a ranking formula on the subset of objects, the ranking formula being configured to rank the subset of objects based on a time interval beginning when the content associated with the object was presented to the user device and ending upon receiving the request to access the particular webpage;
defining specialized media based on the tracking data and the rank of the subset of objects; and
facilitating a presentation of a customized version of the particular webpage by the content provider, the customized version of the particular webpage including the particular webpage and the specialized media.
14. The non-transitory computer-readable storage medium of claim 13 , wherein the specialized media is an application that executes within the customized version of the particular webpage.
15. The non-transitory computer-readable storage medium of claim 13 , wherein the tracking data is associated with the one or more third-party providers.
16. The non-transitory computer-readable storage medium of claim 13 , wherein the ranking formula is configured to rank the subset of objects further based on a third-party provider of the one or more third-party providers that provided the content associated with the object.
17. The non-transitory computer-readable storage medium of claim 13 , wherein the specialized media is associated with a separate communication channel.