IP Library Granted Patent US 11,360,318
Granted Patent B2
US 11,360,318 · App. 17/240,830 · Granted Jun 14, 2022

Content presentation in head worn computing

Inventors: Ralph F. Osterhout (San Francisco, CA); John D. Haddick (Mill Valley, CA); Robert Michael Lohse (Palo Alto, CA); John N. Border (Eaton, NH); Nima L. Shams (San Jose, CA)
Assignee: Mentor Acquisition One, LLC
G02B27/0179G02B27/0172G06F3/011G06F3/012G06F3/013G06F3/017G06T11/00G06T19/006G06T19/20G09G5/003H04L51/20H04L51/24G02B27/0093G02B2027/0181G06F3/03545H04W4/021H04W4/023
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Quick Facts
Patent No.
US 11,360,318
App. No.
17/240,830
Granted
Jun 14, 2022
Kind
B2
Abstract

Methods and systems for presenting digital content on a see-through display are disclosed. In some embodiments, the digital content is presented based on a display attribute associated with personal information related to a user of a wearable head device comprising the see-through display. In some embodiments, the digital content is associated with a geo-spatial location of a physical structure, and presenting the digital content on the see-through display comprises indicating a spatial relationship between the digital content and the physical structure.

Claims (61)

1. A method, comprising:

retrieving personal information relating to a user of a wearable head device, wherein the personal information is associated with a display attribute;

receiving digital content associated with a geo-spatial location of a physical structure;

detecting, via one or more sensors of the wearable head device, the physical structure;

determining, via the one or more sensors of the wearable head device, whether the user is near the geo-spatial location; and

in accordance with a determination that the user is near the geo-spatial location, presenting the digital content on a see-through display of the wearable head device, wherein:

presenting the digital content on the see-through display comprises indicating a spatial relationship between the digital content and the physical structure, and

the digital content is presented on the see-through display based on the display attribute associated with the personal information.

2. The method of claim 1 , wherein the personal information comprises one or more of demographic information, behavioral information, and travel information.

3. The method of claim 1 , wherein the digital content is presented further in accordance with a determination that the wearable head device is oriented in a direction associated with the digital content.

4. The method of claim 1 , wherein the digital content comprises an advertisement.

5. The method of claim 1 , further comprising:

in response to receiving a selection of the digital content via a user interface, repositioning the digital content presented on the see-through display.

6. The method of claim 1 , further comprising:

identifying an object obstructing a view of the user; and

updating the presentation of the digital content to indicate the object obstructing the view.

7. The method of claim 1 , further comprising:

receiving sensor information from the wearable head device; and

updating a position of the presentation based on the sensor information.

8. The method of claim 1 , wherein the physical structure comprises one or more of a sports complex, a home of the user, and a place of work of the user.

9. A wearable head device, comprising:

one or more sensors;

a see-through display; and

one or more processors configured to perform a method comprising:

receiving personal information relating to a user of the wearable head device, wherein the personal information is associated with a display attribute;

receiving digital content associated with a geo-spatial location of a physical structure;

detecting, via the one or more sensors, the physical structure;

determining, via the one or more sensors, whether the user is near the geo-spatial location; and

in accordance with a determination that the user is near the geo-spatial location, presenting the digital content on the see-through display,

wherein:

presenting the digital content on the see-through display comprises indicating a spatial relationship between the digital content and the physical structure, and

the digital content is presented on the see-through display based on the display attribute associated with the personal information.

10. The wearable head device of claim 9 , wherein the digital content is presented further in accordance with a determination, based on the one or more sensors, that the wearable head device is oriented in a direction associated with the digital content.

11. The wearable head device of claim 9 , wherein the digital content comprises an advertisement.

12. The wearable head device of claim 9 , wherein the method further comprises:

in response to receiving a selection of the digital content via a user interface, repositioning the digital content presented on the see-through display.

13. The wearable head device of claim 9 , wherein the method further comprises:

identifying, via the one or more sensors, an object obstructing a view of the user; and

updating the presentation of the digital content to indicate the object obstructing the view.

14. The wearable head device of claim 9 , wherein the method further comprises:

receiving sensor information via the one or more sensors; and

updating a position of the presentation based on the sensor information.

15. A non-transitory computer-readable medium comprising instructions which, when executed, cause one or more processors to perform a method, the method comprising:

receiving personal information relating to a user of a wearable head device, wherein the personal information is associated with a display attribute;

receiving digital content associated with a geo-spatial location of a physical structure;

detecting, via one or more sensors of the wearable head device, the physical structure;

determining, via the one or more sensors, whether the user is near the geo-spatial location; and

in accordance with a determination that the user is near the geo-spatial location, presenting the digital content on a see-through display of the wearable head device,

wherein:

presenting the digital content on the see-through display comprises indicating a spatial relationship between the digital content and the physical structure, and

the digital content is presented on the see-through display based on the display attribute associated with the personal information.

16. The non-transitory computer-readable medium of claim 15 , wherein the digital content is presented further in accordance with a determination, based on the one or more sensors, that the wearable head device is oriented in a direction associated with the digital content.

17. The non-transitory computer-readable medium of claim 15 , wherein the digital content comprises an advertisement.

18. The non-transitory computer-readable medium of claim 15 , wherein the method further comprises:

in response to receiving a selection of the digital content via a user interface, repositioning the digital content presented on the see-through display.

19. The non-transitory computer-readable medium of claim 15 , wherein the method further comprises:

identifying, via the one or more sensors, an object obstructing a view of the user; and

updating the presentation of the digital content to indicate the object obstructing the view.

20. The non-transitory computer-readable medium of claim 15 , wherein the method further comprises:

receiving sensor information via the one or more sensors; and

updating a position of the presentation based on the sensor information.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 9, 2025
From: OSTERHOUT, RALPH F.; HADDICK, JOHN D.; LOHSE, ROBERT MICHAEL; BORDER, JOHN N.; SHAMS, NIMA L.
To: OSTERHOUT GROUP, INC.
Reel/Frame 073069/0777 →
SECURITY INTEREST Recorded Jul 1, 2022
From: MAGIC LEAP, INC.; MENTOR ACQUISITION ONE, LLC
To: CITIBANK, N.A., AS COLLATERAL AGENT
Reel/Frame 060560/0438 →