METHODS AND APPARATUS TO GENERATE AUDIENCE METRICS USING THIRD-PARTY PRIVACY-PROTECTED CLOUD ENVIRONMENTS
An example apparatus disclosed herein includes a panelist detector to identify audience measurement panelists associated with database proprietor accounts, a sign-in rate calculator to determine an actual sign-in rate of the audience measurement panelists based on first impressions represented in database proprietor impressions data and second impressions represented in panel data, an adjustment factor generator to determine a first audience adjustment factor corresponding to a first sign-in rate and a second audience adjustment factor corresponding to a second sign-in rate, and a weighting controller to generate a first weighted audience adjustment factor and a second weighted audience adjustment factor by weighting the first and second audience adjustment factors by the actual sign-in rate, the adjustment factor generator to determine a signed-out adjustment factor based on the first and second weighted audience adjustment factors.
1 . An apparatus comprising:
a panelist detector to identify audience measurement panelists associated with database proprietor accounts, the audience measurement panelists from merged data, the merged data including panel data collected by a first server of an audience measurement entity and database proprietor impressions data collected by a second server of a database proprietor based on network communications from client devices, the merged data stored in computer memory of a privacy-protected cloud environment, the database proprietor impressions data including a computer-generated error based on the network communications from the client devices;
a sign-in rate calculator to determine an actual sign-in rate of the audience measurement panelists based on first impressions represented in the database proprietor impressions data and second impressions represented in the panel data, the first impressions corresponding to access to media via the client devices;
an adjustment factor generator to determine a first audience adjustment factor corresponding to a first sign-out rate and a second audience adjustment factor corresponding to a second sign-out rate; and
a weighting controller to generate a first weighted audience adjustment factor and a second weighted audience adjustment factor by weighting the first and second audience adjustment factors by the actual sign-in rate, the adjustment factor generator to determine a signed-out adjustment factor based on the first and second weighted audience adjustment factors.
2 . The apparatus of claim 1 , wherein the first and second audience adjustment factors are misattribution adjustment factors, the computer-generated error resulting from misattribution of one of the first impressions to a first user when the one of the first impressions corresponds to a second user different from the first user.
3 . The apparatus of claim 1 , wherein the first and second audience adjustment factors are non-coverage adjustment factors, the computer-generated error resulting from non-coverage of one or more of the first impressions corresponding to a user for which demographics are not identifiable by the second server of the database proprietor.
4 . The apparatus of claim 1 , wherein the second impressions correspond to total impressions logged by the audience measurement entity for the audience measurement panelists.
5 . The apparatus of claim 1 , wherein the first impressions occur when the audience measurement panelists are signed-in to corresponding ones of the database proprietor accounts.
6 . The apparatus of claim 1 , wherein the actual sign-in rate is a percentage corresponding to a first number of the first impressions relative to a second number of the second impressions.
7 . (canceled)
8 . (canceled)
9 . The apparatus of claim 8 , wherein the update controller applies the signed-out adjustment factor to the database proprietor impressions data to reduce the computer-generated error.
10 . An apparatus comprising:
memory; and
processor circuitry to execute computer readable instructions to at least:
identify audience measurement panelists associated with database proprietor accounts, the audience measurement panelists from merged data, the merged data including panel data collected by a first server of an audience measurement entity and database proprietor impressions data collected by a second server of a database proprietor based on network communications from client devices, the merged data stored in computer memory of a privacy-protected cloud environment, the database proprietor impressions data including a computer-generated error based on the network communications from the client devices;
determine an actual sign-in rate of the audience measurement panelists based on first impressions represented in the database proprietor impressions data and second impressions represented in the panel data, the first impressions corresponding to access to media via the client devices;
determine a first audience adjustment factor corresponding to a first sign-out rate and a second audience adjustment factor corresponding to a second sign-out rate;
generate a first weighted audience adjustment factor and a second weighted audience adjustment factor by weighting the first and second audience adjustment factors by the actual sign-in rate; and
determine a signed-out adjustment factor based on the first and second weighted audience adjustment factors.
11 . The apparatus of claim 10 , wherein the first and second audience adjustment factors are misattribution adjustment factors, the computer-generated error resulting from misattribution of one of the first impressions to a first user when the one of the first impressions corresponds to a second user different from the first user.
12 . The apparatus of claim 10 , wherein the first and second audience adjustment factors are non-coverage adjustment factors, the computer-generated error resulting from non-coverage of one or more of the first impressions corresponding to a user for which demographics are not identifiable by the second server of the database proprietor.
13 . The apparatus of claim 10 , wherein the second impressions correspond to total impressions logged by the audience measurement entity for the audience measurement panelists.
14 . The apparatus of claim 10 , wherein the first impressions occur when the audience measurement panelists are signed-in to corresponding ones of the database proprietor accounts.
15 . The apparatus of claim 10 , wherein the actual sign-in rate is a percentage corresponding to a first number of the first impressions relative to a second number of the second impressions.
16 . (canceled)
17 . (canceled)
18 . The apparatus of claim 10 , wherein the processor circuitry is to execute the computer readable instruction to apply the signed-out adjustment factor to the database proprietor impressions data to reduce the computer-generated error.
19 . A non-transitory computer readable medium comprising instructions that, when executed, cause processor circuitry to at least:
identify audience measurement panelists associated with database proprietor accounts, the audience measurement panelists from merged data, the merged data including panel data collected by a first server of an audience measurement entity and database proprietor impressions data collected by a second server of a database proprietor based on network communications from client devices, the merged data stored in computer memory of a privacy-protected cloud environment, the database proprietor impressions data including a computer-generated error based on the network communications from the client devices;
determine an actual sign-in rate of the audience measurement panelists based on first impressions represented in the database proprietor impressions data and second impressions represented in the panel data, the first impressions corresponding to access to media via the client devices;
determine a first audience adjustment factor corresponding to a first sign-out rate and a second audience adjustment factor corresponding to a second sign-out rate;
generate a first weighted audience adjustment factor and a second weighted audience adjustment factor by weighting the first and second audience adjustment factors by the actual sign-in rate; and
determine a signed-out adjustment factor based on the first and second weighted audience adjustment factors.
20 . The non-transitory computer readable medium of claim 19 , wherein the first and second audience adjustment factors are misattribution adjustment factors, the computer-generated error resulting from misattribution of one of the first impressions to a first user when the one of the first impressions corresponds to a second user different from the first user.
21 . The non-transitory computer readable medium of claim 19 , wherein the first and second audience adjustment factors are non-coverage adjustment factors, the computer-generated error resulting from non-coverage of one or more of the first impressions corresponding to a user for which demographics are not identifiable by the second server of the database proprietor.
22 . The non-transitory computer readable medium of claim 19 , wherein the second impressions correspond to total impressions logged by the audience measurement entity for the audience measurement panelists.
23 . The non-transitory computer readable medium of claim 19 , wherein the first impressions occur when the audience measurement panelists are signed-in to corresponding ones of the database proprietor accounts.
24 - 26 . (canceled)
27 . The non-transitory computer readable medium of claim 19 , wherein the instructions, when executed, cause the processor circuitry to apply the signed-out adjustment factor to the database proprietor impressions data to reduce the computer-generated error.
28 - 36 . (canceled)