METHODS AND APPARATUS TO ADJUST DEMOGRAPHIC INFORMATION OF USER ACCOUNTS TO REFLECT PRIMARY USERS OF THE USER ACCOUNTS
Methods, apparatus, systems, and articles of manufacture are disclosed to adjust demographic information of user accounts to reflect primary users of the user accounts. An apparatus comprising: memory; and processor circuitry to execute instructions that causes the processor circuitry to at least: determine a first total score for a first panelist associated with a panelist user account based on at least one of a first impression score, a first age score, or a first gender score; determine a second total score for a second panelist associated with the panelist user account based on at least one of a second impression score, a second age score, or a second gender score; and in response to determining that the first total score satisfies a threshold, store demographics of the first panelist for the panelist user account.
1 . An apparatus comprising:
memory; and
processor circuitry to execute instructions that cause the processor circuitry to at least:
determine a first total score for a first panelist associated with a panelist user account based on at least one of a first impression score, a first age score, or a first gender score;
determine a second total score for a second panelist associated with the panelist user account based on at least one of a second impression score, a second age score, or a second gender score; and
in response to determining that the first total score satisfies a threshold, store demographics of the first panelist for the panelist user account.
2 . The apparatus of claim 1 , wherein the processor circuitry is to:
determine a first percentage of impressions for the panelist user account that are attributed to the first panelist;
determine a second percentage of impressions for the panelist user account that are attributed to the second panelist;
define the first impression score for the first panelist based on the first percentage of impressions; and
define the second impression score for the second panelist based on the second percentage of impressions.
3 . The apparatus of claim 1 , wherein the processor circuitry is to:
compare a self-declared gender of the panelist user account to a first gender of the first panelist and a second gender of the second panelist;
define the first gender score for the first panelist based on the comparison; and
define the second gender score for the second panelist based on the comparison.
4 . The apparatus of claim 1 , wherein the processor circuitry is to:
compare a self-declared age of the panelist user account to a first age of the first panelist and a second age of the second panelist;
define the first age score for the first panelist based on the comparison; and
define the second age score for the second panelist based on the comparison.
5 . (canceled)
6 . The apparatus of claim 1 , wherein the processor circuitry is to, in response to determining that the first total score does not satisfy the threshold, disregard the panelist user account.
7 . The apparatus of claim 1 , wherein the threshold is a first threshold and the processor circuitry is to:
determine whether a first percentage of impressions for the panelist user account that are attributed to the first panelist and on which the first total score is based satisfies a second threshold; and
in response to the first total score satisfying the first threshold and the first percentage of impressions satisfying the second threshold, store the demographics of the first panelist for the panelist user account.
8 . The apparatus of claim 1 , wherein the processor circuitry is to generate one or more demographic correction models based on the demographics of the first panelist.
9 . An apparatus comprising:
a score management controller to:
determine a first total score for a first panelist associated with a panelist user account based on at least one of a first impression score, a first age score, or a first gender score; and
determine a second total score for a second panelist associated with the panelist user account based on at least one of a second impression score, a second age score, or a second gender score; and
a network interface to, in response to determining that the first total score satisfies a threshold, store demographics of the first panelist for the panelist user account.
10 . The apparatus of claim 9 , further including an impression controller to:
determine a first percentage of impressions for the panelist user account that are attributed to the first panelist;
determine a second percentage of impressions for the panelist user account that are attributed to the second panelist;
define the first impression score for the first panelist based on the first percentage of impressions; and
define the second impression score for the second panelist based on the second percentage of impressions.
11 . The apparatus of claim 9 , further including a demographic controller to:
compare a self-declared gender of the panelist user account to a first gender of the first panelist and a second gender of the second panelist;
define the first gender score for the first panelist based on the comparison; and
define the second gender score for the second panelist based on the comparison.
12 . The apparatus of claim 9 , further including a demographic controller to:
compare a self-declared age of the panelist user account to a first age of the first panelist and a second age of the second panelist;
define the first age score for the first panelist based on the comparison; and
define the second age score for the second panelist based on the comparison.
13 .- 14 . (canceled)
15 . The apparatus of claim 9 , wherein:
the threshold is a first threshold;
the score management controller is to determine whether a first percentage of impressions for the panelist user account that are attributed to the first panelist and on which the first total score is based satisfies a second threshold; and
the network interface is to, in response to the first total score satisfying the first threshold and the first percentage of impressions satisfying the second threshold, store the demographics of the first panelist for the panelist user account.
16 . The apparatus of claim 9 , further including a model generator to generate one or more demographic correction models based on the demographics of the first panelist.
17 . A non-transitory computer readable storage medium comprising instruction which, when executed, cause at least one processor to at least:
determine a first total score for a first panelist associated with a panelist user account based on at least one of a first impression score, a first age score, or a first gender score;
determine a second total score for a second panelist associated with the panelist user account based on at least one of a second impression score, a second age score, or a second gender score; and
in response to determining that the first total score satisfies a threshold, store demographics of the first panelist for the panelist user account.
18 . The non-transitory computer readable storage medium of claim 17 , wherein the instructions, when executed, cause the at least one processor to:
determine a first percentage of impressions for the panelist user account that are attributed to the first panelist;
determine a second percentage of impressions for the panelist user account that are attributed to the second panelist;
define the first impression score for the first panelist based on the first percentage of impressions; and
define the second impression score for the second panelist based on the second percentage of impressions.
19 . The non-transitory computer readable storage medium of claim 17 , wherein the instructions, when executed, cause the at least one processor to:
compare a self-declared gender of the panelist user account to a first gender of the first panelist and a second gender of the second panelist;
define the first gender score for the first panelist based on the comparison; and
define the second gender score for the second panelist based on the comparison.
20 . The non-transitory computer readable storage medium of claim 17 , wherein the instructions, when executed, cause the at least one processor to:
compare a self-declared age of the panelist user account to a first age of the first panelist and a second age of the second panelist;
define the first age score for the first panelist based on the comparison; and
define the second age score for the second panelist based on the comparison.
21 . (canceled)
22 . The non-transitory computer readable storage medium of claim 17 , wherein the instructions, when executed, cause the at least one processor to, in response to determining that the first total score does not satisfy the threshold, disregard the panelist user account.
23 . The non-transitory computer readable storage medium of claim 17 , wherein the threshold is a first threshold and the instructions, when executed, cause the at least one processor to:
determine whether a first percentage of impressions for the panelist user account that are attributed to the first panelist and on which the first total score is based satisfies a second threshold; and
in response to the first total score satisfying the first threshold and the first percentage of impressions satisfying the second threshold, store the demographics of the first panelist for the panelist user account.
24 . The non-transitory computer readable storage medium of claim 17 , wherein the instructions, when executed, cause the at least one processor to generate one or more demographic correction models based on the demographics of the first panelist.
25 .- 40 . (canceled)