IP Library Granted Patent US 11,699,175
Granted Patent B2
US 11,699,175 · App. 17/354,701 · Granted Jul 11, 2023

Online merchant review management using dynamic resource locator redirection to distribute a review request

Inventors: Benjamin Berry (New York, NY); Marc Ferrentino (New York, NY)
Assignee: Yext, Inc.
G06Q30/0282G06F16/955G06Q30/0201H04L51/046
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Quick Facts
Patent No.
US 11,699,175
App. No.
17/354,701
Granted
Jul 11, 2023
Kind
B2
Abstract

A system and method to optimize dynamic review generation. A user device associated with a user is selected to provide a review of a merchant. A weighted event factor associated at least a portion of a plurality of websites to which the review can be redirected is identified. Based on the weighted event factor, a first website of the plurality of websites to which to redirect the user device is determined. A dynamic redirection container is transmitted that redirects the client device to the first website, wherein the dynamic redirection container receives a posted review of the merchant at the first website. Based on the posted review associated with the merchant, the weighted event factor is updated.

Claims (41)

1. A computer-implemented method comprising:

identifying, by a processing device of a computing system, a user device associated with a user to provide a review of a merchant;

identifying, by the computing system, a weighted event factor associated with at least a portion of a plurality of websites to which the review can be redirected;

determining, by the computing system, based on the weighted event factor, a first website of the plurality of websites to which to redirect the user device;

transmitting, via a computer network, a dynamic redirection container that redirects the user device to the first website;

receiving, via the dynamic redirection container from the user device, a posted review of the merchant at the first website;

updating, based on the posted review associated with the merchant, the weighted event factor; and

receiving, from a merchant system, an adjustment of the weighted event factor associated with at least the portion of the plurality of websites.

2. The method of claim 1 , further comprising determining the user device is located at a location associated with the merchant.

3. The method of claim 1 , further comprising detecting a transaction, executed using the user device, associated with the merchant.

4. The method of claim 1 , further comprising identifying a browsing history of the user device that is associated with the merchant.

5. The method of claim 1 , further comprising determining the weighted event factor associated with the first website is below a threshold value.

6. The method of claim 5 , wherein the weighted event factor comprises a current amount of reviews associated with the merchant that are posted at the first website.

7. The method of claim 1 , wherein the weighted event factor comprises a first priority indicator associated with the first website of the plurality of websites; and wherein the first priority indicator is greater than a second priority indicator associate with a second website of the plurality of websites.

8. A system comprising:

a memory to store instructions; and

a processing device operatively coupled to the memory, the processing device to execute the instructions to perform operations comprising:

identifying a user device associated with a user to provide a review of a merchant;

identifying a weighted event factor associated with at least a portion of a plurality of websites to which the review can be redirected;

determining, based on the weighted event factor, a first website of the plurality of websites to which to redirect the user device;

transmitting, via a computer network, a dynamic redirection container that redirects the user device to the first website, wherein the dynamic redirection container receives a posted review of the merchant at the first website;

updating, based on the posted review associated with the merchant, the weighted event factor; and

receiving, from a merchant system, an adjustment of the weighted event factor associated with at least the portion of the plurality of websites.

9. The system of claim 8 , the operations further comprising determining the user device is located at a location associated with the merchant.

10. The system of claim 8 , the operations further comprising detecting a transaction, executed using the user device, associated with the merchant.

11. The system of claim 8 , the operations further comprising identifying a browsing history of the user device that is associated with the merchant.

12. The system of claim 8 , the operations further comprising determining the weighted event factor associated with the first website is below a threshold value.

13. The system of claim 12 , wherein the weighted event factor comprises a current amount of reviews associated with the merchant that are posted at the first website.

14. The system of claim 8 , wherein the weighted event factor comprises a first priority indicator associated with the first website of the plurality of websites; and wherein the first priority indicator is greater than a second priority indicator associate with a second website of the plurality of websites.

15. A non-transitory computer readable storage medium having instructions that, when executed by a processing device, cause the processing device to perform operations comprising:

identifying a user device associated with a user to provide a review of a merchant;

identifying a weighted event factor associated with at least a portion of a plurality of websites to which the review can be redirected;

determining, based on the weighted event factor, a first website of the plurality of websites to which to redirect the user device;

transmitting, via a computer network, a dynamic redirection container that redirects the user device to the first website, wherein the dynamic redirection container receives a posted review of the merchant at the first website;

updating, based on the posted review associated with the merchant, the weighted event factor; and

receiving, from a merchant system, an adjustment of the weighted event factor associated with at least the portion of the plurality of websites.

16. The non-transitory computer readable storage medium of claim 15 , the operations further comprising determining the user device is located at a location associated with the merchant.

17. The non-transitory computer readable storage medium of claim 15 , the operations further comprising detecting a transaction, executed using the user device, associated with the merchant.

18. The non-transitory computer readable storage medium of claim 15 , the operations further comprising identifying a browsing history of the user device that is associated with the merchant.

19. The non-transitory computer readable storage medium of claim 15 , the operations further comprising determining the weighted event factor associated with the first website is below a threshold value.

20. The non-transitory computer readable storage medium of claim 19 , wherein the weighted event factor comprises a current amount of reviews associated with the merchant that are posted at the first website.

Assignments (4)
SECURITY INTEREST Recorded May 16, 2025
From: YEXT, INC.
To: ACQUIOM AGENCY SERVICES LLC
Reel/Frame 071295/0620 →
RELEASE OF SECURITY INTEREST Recorded May 15, 2025
From: FIRST-CITIZENS BANK & TRUST COMPANY (AS SUCCESSOR TO SILICON VALLEY BANK)
To: YEXT, INC.
Reel/Frame 071133/0247 →
SECURITY INTEREST Recorded Dec 27, 2022
From: YEXT, INC.
To: SILICON VALLEY BANK, AS ADMINISTRATIVE AGENT
Reel/Frame 062213/0142 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 13, 2021
From: BERRY, BENJAMIN; FERRENTINO, MARC
To: YEXT, INC.
Reel/Frame 056834/0394 →