Configuring business application for utilization of sender controlled media service

1. A method of configuring a business application for operation with a Sender Controlled Media (SCM) service, the method comprising:

accessing a library of Sender Controlled Media (SCM) business application services;

selecting in the library at least one SCM service for inclusion with a business application for handling a call of a business that utilizes the business application;

configuring the selected at least one SCM service for operation with the business application; and

generating an SCM-enabled business application comprising the business application adapted to utilize the selected at least one SCM service configured for operation with the business application,

wherein the configuring of the selected at least one SCM service comprises adapting the selected at least one SCM service to recognize a call purpose identification code provided by the business application and select an item of visual content from a content channel that is specific to the business based thereon.

2. The method of claim 1 , wherein the SCM-enabled business application facilitates making visual content from a content channel that is specific to the business available to a dialer of at least one of a smart phone originating the call and a smart phone receiving the call.

3. The method of claim 2 , wherein the making of the visual content from the content channel available comprises determining a purpose of the call and selecting an item of content from the content channel that reflects the purpose of the call.

4. The method of claim 3 , wherein the determining of the purpose of the call is based on information that is descriptive of the call that is associated with a workflow of the SCM-enabled business application.

5. The method of claim 3 , wherein the selecting of the item of content that reflects the purpose of the call is based on a profile of a participant of the call.

6. The method of claim 1 , wherein the configuring of the selected at least one SCM service includes configuring an API of the selected at least one SCM service.

7. The method of claim 1 , wherein the generating of the SCM-enabled business application comprises adapting the business application with a software development kit so that the business application uses an Application Programming Interface to utilize the selected at least one SCM service.

8. The method of claim 1 , wherein the generating of an SCM-enabled business application comprises adapting the business application to trigger use of SCM content as it executes a service workflow.

9. The method of claim 8 , further comprising adapting the business application to receive a signal from the selected at least one SCM service to enable the business application to continue the service workflow.

10. The method of claim 1 , wherein the handling of the call of the business includes facilitating presentation of an item of visual content in an outgoing call screen of a device originating a call based on an aspect of a service workflow being executed by the SCM-enabled business application.

11. The method of claim 1 , wherein the handling of the call of the business includes activating a secondary channel for exchanging digital information between the SCM-enabled business application and a smart phone targeted in the call.

12. The method of claim 1 , further comprising: utilizing the selected at least one SCM service when handling a phone call of a business that utilizes the business application by executing the SCM-enabled business application with a server.

13. A method of configuring a business application for operation with a Sender Controlled Media (SCM) service, the method comprising:

accessing a library of Sender Controlled Media (SCM) business application services;

selecting in the library at least one SCM service for inclusion with a business application for handling a call of a business that utilizes the business application;

configuring the selected at least one SCM service for operation with the business application; and

generating an SCM-enabled business application comprising the business application adapted to utilize the selected at least one SCM service configured for operation with the business application,

wherein the handling of the call of the business includes activating a secondary channel for exchanging digital information between the SCM-enabled business application and a smart phone targeted in the call, and

wherein the secondary channel is operative independent of maintaining the smart phone in a locked state.

14. The method of claim 13 , wherein the SCM-enabled business application facilitates making visual content from a content channel that is specific to the business available to a dialer of at least one of a smart phone originating the call and a smart phone receiving the call.

15. The method of claim 13 , wherein the configuring of the selected at least one SCM service includes configuring an API of the selected at least one SCM service.

16. The method of claim 13 , wherein the generating of the SCM-enabled business application comprises adapting the business application with a software development kit so that the business application uses an Application Programming Interface to utilize the selected at least one SCM service.

17. The method of claim 13 , wherein the generating of an SCM-enabled business application comprises adapting the business application to trigger use of SCM content as it executes a service workflow.

18. A method of configuring a business application for operation with a Sender Controlled Media (SCM) service, the method comprising:

accessing a library of Sender Controlled Media (SCM) business application services;

selecting in the library at least one SCM service for inclusion with a business application for handling a call of a business that utilizes the business application;

configuring the selected at least one SCM service for operation with the business application; and

generating an SCM-enabled business application comprising the business application adapted to utilize the selected at least one SCM service configured for operation with the business application,

wherein the handling of the call of the business includes activating a secondary channel for exchanging digital information between the SCM-enabled business application and a smart phone targeted in the call, and

wherein the secondary channel is accessible to a recipient of the call via a lockscreen call handling interface of the smart phone.

19. The method of claim 18 , wherein the secondary channel is operative during at least one of a pre-call phase of the call, an in-call phase of the call, and a post-call phase of the call.

20. The method of claim 18 , wherein the SCM-enabled business application facilitates making visual content from a content channel that is specific to the business available to a dialer of at least one of a smart phone originating the call and a smart phone receiving the call.

21. The method of claim 18 , wherein the configuring of the selected at least one SCM service includes configuring an API of the selected at least one SCM service.

22. The method of claim 18 , wherein the generating of the SCM-enabled business application comprises adapting the business application with a software development kit so that the business application uses an Application Programming Interface to utilize the selected at least one SCM service.

23. The method of claim 18 , wherein the generating of an SCM-enabled business application comprises adapting the business application to trigger use of SCM content as it executes a service workflow.

24. A system comprising:

a library of Sender Controlled Media (SCM) dialer functions stored in a non-transient computer storage media and being accessible to a processor; and

a software development kit operating on the processor and constructed to enable a user to:

select in the library one or more SCM dialer functions for inclusion with a dialer;

configure the selected one or more SCM dialer functions for operation with the dialer;

prepare dialer modification instructions for adapting the dialer to perform the configured one or more SCM dialer functions;

adapt the dialer based on the instructions; and

install the adapted dialer on a smart phone as a primary dialer for handling a call,

wherein to configure the selected one or more SCM dialer functions comprises adapting the dialer to recognize a call purpose identification code and select an item of visual content from a content channel based thereon.

25. The system of claim 24 , wherein the configured one or more SCM dialer functions facilitates making visual content from a content channel available to the primary dialer of one or more of a smart phone originating the call and a smart phone receiving the call.

26. The system of claim 25 , wherein the making of the visual content from the content channel available comprises determining a purpose of the call and selecting an item of content from the content channel that reflects the purpose of the call.

27. The system of claim 26 , wherein the determining of the purpose of the call is based on information that is descriptive of the call that is associated with a workflow of an SCM-enabled business application.

28. The system of claim 26 , wherein the selecting of the item of content is based on a profile of a participant of the call.

29. The system of claim 24 , wherein the adapted dialer facilitates presentation of an item of visual content in an outgoing call screen of a device originating the call based on an aspect of the call.