Content-modification system with advertisement reconciliation feature

1. A method comprising:

while a first content-presentation device is performing a content-replacement operation in which the first content-presentation device outputs a replacement advertisement segment in place of an advertisement segment,

determining, by a computing system, that the advertisement segment is not an expected modifiable advertisement segment;

in response to determining that the advertisement segment is not the expected modifiable advertisement segment,

determining, by the computing system, that the advertisement segment is ineligible for replacement; and

in response to determining that the advertisement segment is ineligible for replacement, causing, by the computing system, at least one content-presentation device to perform, at a subsequent content-replacement opportunity, a corrective content-replacement operation in which the at least one content-presentation device outputs the advertisement segment in place of a subsequent modifiable advertisement segment that the at least one content-presentation device is scheduled to receive, wherein the corrective content-replacement operation is performed prior to the at least one content-presentation device outputting the subsequent modifiable advertisement segment.

2. The method of claim 1 , further comprising:

in response to determining that the advertisement segment is ineligible for replacement, causing, by the computing system, the first content-presentation device to complete an entirety of the performance of the content-replacement operation.

3. The method of claim 1 , wherein causing the at least one content-presentation device to perform the corrective content-replacement operation at the subsequent content-replacement opportunity comprises causing the first content-presentation device to perform the corrective content-replacement operation at the subsequent content-replacement opportunity.

4. The method of claim 1 , wherein causing the at least one content-presentation device to perform the corrective content-replacement operation at the subsequent content-replacement opportunity comprises causing a second content-presentation device, different from the first content-presentation device, to perform the corrective content-replacement operation at the subsequent content-replacement opportunity.

5. The method of claim 1 , wherein causing the at least one content-presentation device to perform the corrective content-replacement operation at the subsequent content-replacement opportunity comprises causing the at least one content-presentation device to perform the corrective content-replacement operation at a next possible content-replacement opportunity.

6. The method of claim 1 , further comprising:

before the at least one content-presentation device performs the corrective content-replacement operation, selecting, by the computing system, the subsequent content-replacement opportunity based on the subsequent content-replacement opportunity having a modification start-time that is within a predefined time-window relative to the modification start-time of the content-replacement operation,

wherein causing the at least one content-presentation device to perform the corrective content-replacement operation at the subsequent content-replacement opportunity comprises causing the at least one content-presentation device to perform the corrective content-replacement operation at the selected subsequent content-replacement opportunity.

7. The method of claim 1 , further comprising:

before the at least one content-presentation device performs the corrective content-replacement operation:

using, by the computing system, historical content consumption data associated with the at least one content-presentation device to determine demographic data expected to represent at least one end-user of the at least one content-presentation device; and

selecting, by the computing system, the subsequent content-replacement opportunity based at least in part on the determined demographic data,

wherein causing the at least one content-presentation device to perform the corrective content-replacement operation at the subsequent content-replacement opportunity comprises causing the at least one content-presentation device to perform the corrective content-replacement operation at the selected subsequent content-replacement opportunity.

8. The method of claim 1 , further comprising:

transmitting, by the computing system, to another computing system associated with an advertiser that provides the advertisement segment, a report indicating that the advertisement segment was not replaced.

9. The method of claim 1 , wherein causing the at least one content-presentation device to perform the corrective content-replacement operation comprises:

receiving, from a content-distribution system from which the first content-presentation device received the advertisement segment, video data comprising a linear sequence of content segments;

extracting a portion of the video data that corresponds to the advertisement segment;

converting the extracted portion of the video data to the advertisement segment; and

in response to converting the extracted portion of the video data to the advertisement segment, causing the advertisement segment to be transmitted to the at least one content-presentation device.

10. The method of claim 4 , further comprising:

using, by the computing system, historical content consumption data associated with the first content-presentation device to determine demographic data expected to represent an end-user of the first content-presentation device; and

selecting, by the computing system, from a group of content-presentation devices, the second content-presentation device based at least in part on the second content-presentation device having demographic data that matches at least a portion of the determined demographic data for the first content-presentation device,

wherein causing the second content-presentation device to perform the corrective content-replacement operation at the subsequent content-replacement opportunity comprises causing the selected second content-presentation device to perform the corrective content-replacement operation at the subsequent content-replacement opportunity.

11. A non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by a processor, cause performance of a set of operations comprising:

while a first content-presentation device is performing a content-replacement operation in which the first content-presentation device outputs a replacement advertisement segment in place of an advertisement segment, determining that the advertisement segment is not an expected modifiable advertisement segment;

in response to determining that the advertisement segment is not the expected modifiable advertisement segment, determining that the advertisement segment is ineligible for replacement; and

in response to determining that the advertisement segment is ineligible for replacement, causing at least one content-presentation device to perform, at a subsequent content-replacement opportunity, a corrective content-replacement operation in which the at least one content-presentation device outputs the advertisement segment in place of a subsequent modifiable advertisement segment that the at least one content-presentation device is scheduled to receive, wherein the corrective content-replacement operation is performed prior to the at least one content-presentation device outputting the subsequent modifiable advertisement segment.

12. The non-transitory computer-readable storage medium of claim 11 , the set of operations further comprising:

in response to determining that the advertisement segment is ineligible for replacement, causing the first content-presentation device to complete an entirety of the performance of the content-replacement operation.

13. The non-transitory computer-readable storage medium of claim 11 , wherein causing the at least one content-presentation device to perform the corrective content-replacement operation at the subsequent content-replacement opportunity comprises causing the first content-presentation device to perform the corrective content-replacement operation at the subsequent content-replacement opportunity.

14. The non-transitory computer-readable storage medium of claim 11 , wherein causing the at least one content-presentation device to perform the corrective content-replacement operation at the subsequent content-replacement opportunity comprises causing a second content-presentation device, different from the first content-presentation device, to perform the corrective content-replacement operation at the subsequent content-replacement opportunity.

15. The non-transitory computer-readable storage medium of claim 11 , wherein causing the at least one content-presentation device to perform the corrective content-replacement operation at the subsequent content-replacement opportunity comprises causing the at least one content-presentation device to perform the corrective content-replacement operation at a next possible content-replacement opportunity.

16. The non-transitory computer-readable storage medium of claim 11 , the set of operations further comprising:

before the at least one content-presentation device performs the corrective content-replacement operation, selecting the subsequent content-replacement opportunity based on the subsequent content-replacement opportunity having a modification start-time that is within a predefined time-window relative to the modification start-time of the content-replacement operation,

wherein causing the at least one content-presentation device to perform the corrective content-replacement operation at the subsequent content-replacement opportunity comprises causing the at least one content-presentation device to perform the corrective content-replacement operation at the selected subsequent content-replacement opportunity.

17. The non-transitory computer-readable storage medium of claim 11 , the set of operations further comprising:

before the at least one content-presentation device performs the corrective content-replacement operation:

using historical content consumption data associated with the at least one content-presentation device to determine demographic data expected to represent at least one end-user of the at least one content-presentation device; and

selecting the subsequent content-replacement opportunity based at least in part on the determined demographic data,

wherein causing the at least one content-presentation device to perform the corrective content-replacement operation at the subsequent content-replacement opportunity comprises causing the at least one content-presentation device to perform the corrective content-replacement operation at the selected subsequent content-replacement opportunity.

18. The non-transitory computer-readable storage medium of claim 11 , the set of operations further comprising:

transmitting, to another computing system associated with an advertiser that provides the advertisement segment, a report indicating that the advertisement segment was not replaced.

19. The non-transitory computer-readable storage medium of claim 14 , the set of operations further comprising:

using historical content consumption data associated with the first content-presentation device to determine demographic data expected to represent an end-user of the first content-presentation device; and

selecting, from a group of content-presentation devices, the second content-presentation device based at least in part on the second content-presentation device having demographic data that matches at least a portion of the determined demographic data for the first content-presentation device,

wherein causing the second content-presentation device to perform the corrective content-replacement operation at the subsequent content-replacement opportunity comprises causing the selected second content-presentation device to perform the corrective content-replacement operation at the subsequent content-replacement opportunity.

20. A computing system comprising:

a processor; and

a non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by the processor, cause performance of a set of operations comprising:

while a first content-presentation device is performing a content-replacement operation in which the first content-presentation device outputs a replacement advertisement segment in place of an advertisement segment, determining that the advertisement segment is not an expected modifiable advertisement segment;

in response to determining that the advertisement segment is not the expected modifiable advertisement segment, determining that the advertisement segment is ineligible for replacement; and

in response to determining that the advertisement segment is ineligible for replacement, causing at least one content-presentation device to perform, at a subsequent content-replacement opportunity, a corrective content-replacement operation in which the at least one content-presentation device outputs the advertisement segment in place of a subsequent modifiable advertisement segment that the at least one content-presentation device is scheduled to receive wherein the corrective content-replacement operation is performed prior to the at least one content-presentation device outputting the subsequent modifiable advertisement segment.