Systems and methods for highlighting content within media assets

1. A method comprising:

receiving a segment of primary content to be displayed on a user equipment device for consumption;

analyzing the received segment to identify an object within the received segment of the primary content;

determining whether supplemental content associated with the identified object is available;

in response to determining that supplemental content associated with the identified object is available:

determining whether the received segment of the primary content includes an audio component; and

modifying, in response to determining that the received segment of the primary content does not include an audio component, the received segment of the primary content to highlight the identified object;

and

displaying the modified segment of the primary content on the user equipment device for consumption.

2. The method of claim 1 , wherein modifying the received segment of the primary content includes providing a user selectable link; and

the method further comprising: receiving data indicative of a selection of the user selectable link; and in response to receiving data indicative of the selection of the user selectable link, displaying the supplemental content associated with the identified object on the user equipment device for consumption.

3. The method of claim 2 , further comprising: in response to receiving data indicative of the selection of the user selectable link: preventing an audio component associated with the primary content from being output; and

simultaneously displaying closed-captioning data associated with the primary content and the supplemental content on the user equipment device.

4. The method of claim 2 , wherein the supplemental content is a video media asset; and the method further comprises: simultaneously displaying the primary content in a primary window and the supplemental content on a secondary window as an overlay over the primary window.

5. The method of claim 2 , further comprising: in response to receiving data indicative of the selection of the user selectable link, presenting a plurality of user selectable options for consuming the supplemental content.

6. The method of claim 5 , wherein presenting the plurality of user selectable options includes one or more of: presenting a first option to interrupt playback of the primary content to display the supplemental content;

presenting a second option to simultaneously display the primary content and the supplemental content, wherein the supplemental content is displayed in a picture-in-picture mode;

presenting a third option to transmit the supplemental content for display on a second user equipment device; and

presenting a fourth option to view a purchase offer related to the identified object.

7. The method of claim 6 , wherein consumption of the primary content is scheduled to be interrupted to display promotional content; and

the method further comprising: determining which of the user selectable options was selected on the first equipment device; and

adjusting a frequency of the scheduled promotional content during consumption of the primary content based on selection of the user selectable options.

8. The method of claim 6 , wherein consumption of the primary content is scheduled to be interrupted to display promotional content; and the method further comprising:

determining which of the user selectable options was selected on the first equipment device; and

adjusting a frequency of the scheduled promotional content during consumption of the primary content based on a duration of interaction with the supplemental content.

9. The method of claim 2 , wherein the supplemental content to be displayed on the user equipment device is determined based on a content consumption profile associated with a first user consuming the primary content.

10. A system comprising: a storage database storing supplemental content associated with a plurality of objects; and control circuitry configured to:

receive a segment of primary content to be displayed on a user equipment device for consumption;

analyze the received segment to identify an object within the received segment of the primary content;

determine whether supplemental content associated with the identified object is available;

in response to determining that supplemental content associated with the identified object is available:

determine whether the received segment of the primary content includes an audio component; and

modify, in response to determining that the received segment of the primary content does not include an audio component, the received segment of the primary content to highlight the identified object;

displaying the modified segment of the primary content on the user equipment device for consumption.

11. The system of claim 10 , wherein the control circuitry, when modifying the received segment of the primary content, provides a user selectable link; and the control circuitry is further configured to: receive data indicative of a selection of the user selectable link; and

in response to receiving data indicative of the selection of the user selectable link, display the supplemental content associated with the identified object on the user equipment device for consumption.

12. The system of claim 11 , wherein the control circuitry is further configured to: in response to receiving data indicative of the selection of the user selectable link: prevent an audio component associated with the primary content from being output; and

simultaneously display closed-captioning data associated with the primary content and the supplemental content on the user equipment device.

13. The system of claim 11 , wherein the supplemental content is a video media asset; and

the control circuitry is further configured to: simultaneously display the primary content in a primary window and the supplemental content on a secondary window as an overlay over the primary window.

14. The method of claim 11 , wherein the control circuitry is further configured to: in response to receiving data indicative of the selection of the user selectable link, present a plurality of user selectable options for consuming the supplemental content.

15. The system of claim 14 , wherein the control circuitry, when presenting the plurality of user selectable options, is configured to present one or more of: a first option to interrupt playback of the primary content to display the supplemental content;

a second option to simultaneously display the primary content and the supplemental content, wherein the supplemental content is displayed in a picture-in-picture mode;

a third option to transmit the supplemental content for display on a second user equipment device; and

a fourth option to view a purchase offer related to the identified object.

16. The system of claim 15 , wherein consumption of the primary content is scheduled to be interrupted to display promotional content; and

the control circuitry is further configured to: determine which of the user selectable options was selected on the first equipment device; and adjust a frequency of the scheduled promotional content during consumption of the primary content based on selection of the user selectable options.

17. The system of claim 15 , wherein consumption of the primary content is scheduled to be interrupted to display promotional content; and

the control circuitry is further configured to: determine which of the user selectable options was selected on the first equipment device; and adjust a frequency of the scheduled promotional content during consumption of the primary content based on a duration of interaction with the supplemental content.

18. The system of claim 11 , wherein the supplemental content to be displayed on the user equipment device is determined based on a content consumption profile associated with a first user consuming the primary content.