Personalized content sharing

1. A method for personalized sharing of content items on a content sharing platform, the method comprising:

presenting, by a user device of a user of the content sharing platform, a user interface (UI) including content and a UI share element allowing the user to share the content with other users;

in response to a selection of the UI share element by the user in the UI, transmitting, to a server, a request to share the content with other users;

receiving, from the server, a server-selected subset of contacts of the user on the content sharing platform, wherein contacts in the subset of contacts are selected from a plurality of contacts of the user on the content sharing platform based on at least one of (i) an affinity of the user with each contact of the subset of contacts on the content sharing platform, or (ii) interactions of the user with content of each contact of the subset of contacts;

presenting, to the user, the subset of contacts of the user comprising a first contact of the plurality of contacts of the user and not including a second contact of the plurality of contacts of the user; and

allowing the user to share the content with the first contact of the plurality of contacts.

2. The method of claim 1 , wherein the subset of contacts are selected from the plurality of contacts of the user using affinity scores corresponding to the plurality of contacts of the user.

3. The method of claim 2 , wherein each affinity score is defined by an affinity between the user and a respective contact of the plurality of contacts.

4. The method of claim 3 , wherein the affinity score is indicative of a likelihood of an interaction by the respective contact with the content.

5. The method of claim 1 , wherein each contact of the subset of contacts is presented using at least one of an image of a respective contact or a name of the respective contact.

6. The method of claim 1 , wherein each contact of the subset of contacts is represented by a selectable UI element.

7. The method of claim 6 , wherein allowing the user to share the content with the first contact of the plurality of contacts comprises:

receiving a selection, by the user, of a UI element representing the first contact;

visually indicating the selection of the UI element representing the first contact; and

upon receiving a selection, by the user, of a send button, initiating sharing of the content with the first contact.

8. The method of claim 7 , wherein allowing the user to share the content with the first contact of the plurality of contacts comprises:

presenting a comments field to allow the user to enter a comment prior to sharing the content with the first contact.

9. The method of claim 1 , wherein allowing the user to share the content with the first contact of the plurality of contacts comprises:

displaying a cancel button while presenting the subset of contacts of the user;

receiving a selection, by the user, of a cancel button; and

refraining from sharing the content with the first contact.

10. An apparatus comprising:

a memory; and

a processing device communicably coupled to the memory, the processing device to execute instructions to:

present, by a user device of a user of a content sharing platform, a user interface (UI) including content and a UI share element allowing the user to share the content with other users;

in response to a selection of the UI share element by the user in the UI, transmit, to a server, a request to share the content with other users;

receive, from the server, a server-selected subset of contacts of the user on the content sharing platform, wherein contacts in the subset of contacts are selected from a plurality of contacts of the user on the content sharing platform based on at least one of (i) an affinity of the user with each contact of the subset of contacts on the content sharing platform, or (ii) interactions of the user with content of each contact of the subset of contacts;

present, to the user, the subset of contacts of the user comprising a first contact of the plurality of contacts of the user and not including a second contact of the plurality of contacts of the user; and

allow the user to share the content with the first contact of the plurality of contacts.

11. The apparatus of claim 10 , wherein the subset of contacts are selected from the plurality of contacts of the user using affinity scores corresponding to the plurality of contacts of the user.

12. The apparatus of claim 11 , wherein each affinity score is defined by an affinity between the user and a respective contact of the plurality of contacts.

13. The apparatus of claim 12 , wherein the affinity score is indicative of a likelihood of an interaction by the respective contact with the content.

14. The apparatus of claim 10 , wherein each contact of the subset of contacts is presented using at least one of an image of a respective contact or a name of the respective contact.

15. The apparatus of claim 10 , wherein each contact of the subset of contacts is represented by a selectable UI element.

16. The apparatus of claim 15 , wherein to allow the user to share the content with the first contact of the plurality of contacts, the processing device is to:

receive a selection, by the user, of a UI element representing the first contact;

visually indicate the selection of the UI element representing the first contact; and

upon receiving a selection, by the user, of a send button, initiate sharing of the content with the first contact.

17. The apparatus of claim 16 , wherein to allow the user to share the content with the first contact of the plurality of contacts, the processing device is to:

present a comments field to allow the user to enter a comment prior to sharing the content with the first contact.

18. The apparatus of claim 10 , wherein to allow the user to share the content with the first contact of the plurality of contacts, the processing device is to:

display a cancel button while presenting the subset of contacts of the user;

receive a selection, by the user, of a cancel button; and

refrain from sharing the content with the first contact.

19. A non-transitory machine-readable storage medium storing instructions which, when executed, cause a processing device to:

present, on a screen of a user device of a user of a content sharing platform, a user interface (UI) including content and a UI share element allowing the user to share the content with other users;

in response to a selection of the UI share element by the user in the UI, transmit, to a server, a request to share the content with other users;

receive, from the server, a server-selected subset of contacts of the user on the content sharing platform, wherein contacts in the subset of contacts are selected from a plurality of contacts of the user on the content sharing platform based on at least one of (i) an affinity of the user with each contact of the subset of contacts on the content sharing platform, or (ii) interactions of the user with content of each contact of the subset of contacts;

present, to the user, the subset of contacts of the user comprising a first contact of the plurality of contacts of the user and not including a second contact of the plurality of contacts of the user; and

allow the user to share the content with the first contact of the plurality of contacts.

20. The non-transitory machine-readable storage medium of claim 19 , wherein the subset of contacts are selected from the plurality of contacts of the user using affinity scores corresponding to the plurality of contacts of the user.