Methods and apparatus to determine impressions corresponding to market segments

1. An apparatus comprising:

at least one memory;

instructions in the apparatus; and

programmable circuitry, the instructions to cause the programmable circuitry to:

access demographic information from a database proprietor, the demographic information corresponding to impression requests from computing devices indicative of media impressions;

determine a first media impression count corresponding to a sum of first media impressions that occurred on first computing devices satisfying a device type criterion and that are attributable to a demographic group corresponding to a) the demographic information from the database proprietor and b) panel-based demographic information corresponding to a market segment of interest;

determine a second media impression count corresponding to second media impressions that occurred on second computing devices not satisfying the device type criterion and that are attributable to the demographic group corresponding to a) the demographic information from the database proprietor and b) the panel-based demographic information corresponding to the market segment of interest;

determine a total media impression count by adding the first media impression count to the second media impression count to determine a total number of media impressions that occurred on the first and second computing devices that are attributable to the demographic group; and

conserve at least one of computing resources or network resources by determining the total media impression count without using network communications to request survey responses related to the market segment of interest.

2. The apparatus of claim 1 , wherein the instructions are to cause the programmable circuitry to:

obtain, from a panel database, a third media impression count corresponding to third media impressions attributable to the panel-based demographic information corresponding to the market segment of interest;

obtain, from the panel database, a fourth media impression count corresponding to the panel-based demographic information; and

determine a ratio of the third media impression count to the fourth media impression count, the ratio corresponding to a portion of the demographic group that is made up by the market segment of interest; and

determine the first media impression count based on the ratio.

3. The apparatus of claim 1 , wherein the instructions are to cause the programmable circuitry to:

obtain, from a panel database, a third media impression count corresponding to third media impressions attributable to the panel-based demographic information corresponding to the market segment of interest;

obtain, from the panel database, a fourth media impression count corresponding to the panel-based demographic information; and

obtain a fifth media impression count corresponding to fourth media impressions that occurred on the first computing devices satisfying the device type criterion that are attributable to the demographic information from the database proprietor;

determine a ratio of the third media impression count to the fourth media impression count, the ratio corresponding to a portion of the demographic group that is made up by the market segment of interest; and

determine a sixth media impression count corresponding to fifth media impressions that occurred on the first computing devices that are attributable to the demographic group, the sixth media impression count to be included in the sum of the first media impressions that occurred on the first computing devices satisfying the device type criterion.

4. The apparatus of claim 3 , wherein the instructions are to cause the programmable circuitry to determine the sixth media impression count by multiplying a) the fifth media impression count and b) the ratio of the third media impression count to the fourth media impression count.

5. The apparatus of claim 1 , wherein the instructions are to cause the programmable circuitry is to obtain an audience size for a portion of the demographic group corresponding to the market segment of interest from the second computing devices not satisfying the device type criterion to determine the second media impression count.

6. The apparatus of claim 1 , wherein the first computing devices satisfying the device type criterion are mobile devices and the second computing devices not satisfying the device type criterion are non-mobile devices.

7. The apparatus of claim 1 , wherein the total media impression count is indicative of a number of the first and second media impressions that may be utilized as a cross-platform ratings measure for the demographic group corresponding to the market segment of interest, the cross-platform ratings measure corresponding to a total number of computing devices reporting the first and second media impressions.

8. A non-transitory computer readable storage medium comprising instructions to cause programmable circuitry to at least:

access demographic information from a database proprietor, the demographic information corresponding to impression requests from computing devices indicative of media impressions;

determine a first media impression count corresponding to a sum of first media impressions that occurred on first computing devices satisfying a device type criterion and that are attributable to a demographic group corresponding to a) the demographic information from the database proprietor and b) panel-based demographic information corresponding to a market segment of interest;

determine a second media impression count corresponding to second media impressions that occurred on second computing devices not satisfying the device type criterion and that are attributable to the demographic group corresponding to a) the demographic information from the database proprietor and b) the panel-based demographic information corresponding to the market segment of interest;

determine a total media impression count by adding the first media impression count to the second media impression count to determine a total number of media impressions that occurred on the first and second computing devices that are attributable to the demographic group; and

conserve at least one of computing resources or network resources by determining the total media impression count without using network communications to request survey responses related to the market segment of interest.

9. The non-transitory computer readable storage medium of claim 8 , wherein the instructions are to cause the programmable circuitry to:

obtain, from a panel database, a third media impression count corresponding to third media impressions attributable to the panel-based demographic information corresponding to the market segment of interest;

obtain, from the panel database, a fourth media impression count corresponding to the panel-based demographic information; and

determine a ratio of the third media impression count to the fourth media impression count, the ratio corresponding to a portion of the demographic group that is made up by the market segment of interest; and

determine the first media impression count based on the ratio.

10. The non-transitory computer readable storage medium of claim 8 , wherein the instructions are to cause the programmable circuitry to:

obtain, from a panel database, a third media impression count corresponding to third media impressions attributable to the panel-based demographic information corresponding to the market segment of interest;

obtain, from the panel database, a fourth media impression count corresponding to the panel-based demographic information; and

obtain a fifth media impression count corresponding to fourth media impressions that occurred on the first computing devices satisfying the device type criterion that are attributable to the demographic information from the database proprietor;

determine a ratio of the third media impression count to the fourth media impression count, the ratio corresponding to a portion of the demographic group that is made up by the market segment of interest; and

determine a sixth media impression count corresponding to fifth media impressions that occurred on the first computing devices that are attributable to the demographic group, the sixth media impression count to be included in the sum of the first media impressions that occurred on the first computing devices satisfying the device type criterion.

11. The non-transitory computer readable storage medium of claim 10 , wherein the instructions are to cause the programmable circuitry to determine the sixth media impression count by multiplying a) the fifth media impression count and b) the ratio of the third media impression count to the fourth media impression count.

12. The non-transitory computer readable storage medium of claim 8 , wherein the instructions are to cause the programmable circuitry to obtain an audience size for a portion of the demographic group corresponding to the market segment of interest from the second computing devices not satisfying the device type criterion to determine the second media impression count.

13. The non-transitory computer readable storage medium of claim 8 , wherein the first computing devices satisfying the device type criterion are mobile devices and the second computing devices not satisfying the device type criterion are non-mobile devices.

14. The non-transitory computer readable storage medium of claim 8 , wherein the total media impression count is indicative of a number of the first and second media impressions that may be utilized as a cross-platform ratings measure for the demographic group corresponding to the market segment of interest, the cross-platform ratings measure corresponding to a total number of computing devices reporting the first and second media impressions.

15. A method comprising:

accessing, by executing an instruction with programmable circuitry, demographic information from a database proprietor, the demographic information corresponding to impression requests from computing devices indicative of media impressions;

determining, by executing an instruction with the programmable circuitry, a first media impression count corresponding to a sum of first media impressions that occurred on first computing devices satisfying a device type criterion and that are attributable to a demographic group corresponding to a) the demographic information from the database proprietor and b) panel-based demographic information corresponding to a market segment of interest;

determining, by executing an instruction with the programmable circuitry, a second media impression count corresponding to second media impressions that occurred on second computing devices not satisfying the device type criterion and that are attributable to the demographic group corresponding to a) the demographic information from the database proprietor and b) the panel-based demographic information corresponding to the market segment of interest; and

determining, by executing an instruction with the programmable circuitry, a total media impression count without using network communications to request survey responses related to the market segment of interest to conserve at least one of computing resources or network resources by adding the first media impression count to the second media impression count to determine a total number of media impressions that occurred on the first and second computing devices that are attributable to the demographic group.

16. The method of claim 15 , further including:

obtaining, from a panel database, a third media impression count corresponding to third media impressions attributable to the panel-based demographic information corresponding to the market segment of interest;

obtaining, from the panel database, a fourth media impression count corresponding to the panel-based demographic information; and

obtaining a fifth media impression count corresponding to fourth media impressions that occurred on the first computing devices satisfying the device type criterion that are attributable to the demographic information from the database proprietor;

determining a ratio of the third media impression count to the fourth media impression count, the ratio corresponding to a portion of the demographic group that is made up by the market segment of interest; and

determining a sixth media impression count corresponding to fifth media impressions that occurred on the first computing devices that are attributable to the demographic group, the sixth media impression count to be included in the sum of the first media impressions that occurred on the first computing devices satisfying the device type criterion.

17. The method of claim 16 , further including determining the sixth media impression count by multiplying a) the fifth media impression count and b) the ratio of the third media impression count to the fourth media impression count.

18. The method of claim 15 , further including obtaining an audience size for a portion of the demographic group corresponding to the market segment of interest from the second computing devices not satisfying the device type criterion to determine the second media impression count.

19. The method of claim 15 , wherein the first computing devices satisfying the device type criterion are mobile devices and the second computing devices not satisfying the device type criterion are non-mobile devices.

20. The method of claim 15 , wherein the total media impression count is indicative of a number of the first and second media impressions that may be utilized as a cross-platform ratings measure for the demographic group corresponding to the market segment of interest, the cross-platform ratings measure corresponding to a total number of computing devices reporting the first and second media impressions.