Methods and systems for modifying a media content item based on user reaction

1. A method for modifying content of a media content item comprising:

displaying the media content item on user equipment;

determining, using control circuitry, a scared reaction by a user viewing one or more portions of the media content item, comprising:

monitoring physiological data of the user;

activating a facial recognition system and/or a gesture recognition system in response to determining a change in the physiological data of the user; and

monitoring one or more facial expressions of the user and/or one or more gestures of the user;

accessing a user profile of the user to determine a user preference for being scared; and

modifying, using the control circuitry, the content of the media content item to be more scary, based on the determined scared reaction to viewing the one or more portions of the media content item and the user preference.

2. The method of claim 1 , wherein the media content item is an interactive media content item having a plurality of program content options available for viewing by a user, wherein modifying the media content item comprises selecting one of the plurality of program content options in response to determining the scared reaction.

3. The method of claim 2 , the method further comprising:

reducing a number of the plurality of program content options available for selection based on the determined scared reaction.

4. The method of claim 2 , the method further comprising:

determining one or more tags relating to content of at least one of the plurality of program content options available for viewing by the user; and

selecting one of the plurality of program content options based on the one or more tags and the determined scared reaction.

5. The method of claim 4 , wherein selecting one of the plurality of program content options available for viewing by the user comprises:

generating, for display, a list of user-selectable display icons corresponding to the plurality of program content options available for viewing by the user, wherein the list is ordered based on the one or more tags and the determined scared reaction; and

receiving a user selection of one of the user-selectable display icons.

6. The method of claim 4 , the method further comprising:

generating, for display, a warning message relating to the content of at least one of the plurality of program content options available for viewing by the user based on the determined scared reaction and one or more of the determined tags.

7. The method of claim 4 , wherein the one or more tags relating to the content of at least one of the plurality of program content options available for viewing by the user are based on one or more user reactions of at least one other user that has previously viewed one or more portions of the media content item.

8. The method of claim 1 , the method further comprising:

accessing an emotional profile of a user, the emotional profile comprising physiological data and a plurality of user reactions corresponding to a plurality of previously watched media content items;

determining a current emotional state of the user; and

providing one or more recommendations for the media content item based on the emotional profile and the current emotional state of the user.

9. The method of claim 1 , wherein the physiological data of the user includes data comprising one of heart rate data, blood glucose data, blood pressure data, respiration rate data, body temperature data, blood volume data, sound pressure data, photoplethysmography data, electroencephalogram data, electrocardiogram data, blood oxygen saturation data, or skin conductance data.

10. The method of claim 1 , the method comprising:

determining the scared reaction of the user based on measuring a change in a heart rate of the user.

11. The method of claim 1 , the method comprising:

determining the scared reaction of the user:

accessing historic data relating to the user's heart rate measured during previously viewed media content; and

comparing a current measurement of the user's heart rate to the historic data.

12. The method of claim 11 , wherein the historic data contains tags relating to how the user's historic reactions correspond to their heart rate thereby defining a heat rate signature for the user, the method comprising:

determining the scared reaction of the user by mapping the current measurement of the user's heart rate onto the heart rate signature.

13. A system for modifying content of a media content item comprising, the system comprising control circuitry configured to:

display the media content item on user equipment;

determine a scared reaction by a user viewing one or more portions of the media content item by:

monitoring physiological data of the user;

activating a facial recognition system and/or a gesture recognition system in response to determining a change in the physiological data of the user; and

monitoring one or more facial expressions of the user and/or one or more gestures of the user;

access a user profile of the user to determine a user preference for being scared; and

modify the content of the media content item to be more scary, based on the determined scared reaction to viewing one or more portions of the media content item and the user preference.

14. The system, of claim 13 , wherein the media content item is an interactive media content item having a plurality of program content options available for viewing by a user, and wherein the control circuitry is further configured to:

modify the media content item by selecting one of the plurality of program content options in response to determining the scared reaction.

15. The system of claim 14 , wherein the control circuitry is further configured to:

reduce a number of the plurality of program content options available for selection based on the determined scared reaction.

16. The system of claim 14 , wherein the control circuitry is further configured to:

determine one or more tags relating to content of at least one of the plurality of program content options available for viewing by the user; and

select one of the plurality of program content options based on the one or more tags and the determined scared reaction.

17. The system of claim 16 wherein the control circuitry is further configured to select one of the plurality of program content options available for viewing by the user by:

generating, for display, a list of user-selectable display icons corresponding to the plurality of program content options available for viewing by the user, wherein the list is ordered based on the one or more tags and the determined user reaction; and

receiving a user selection of one of the user-selectable display icons.

18. The system of claim 16 , wherein the control circuitry is further configured to:

generate, for display, a warning message relating to the content of at least one of the plurality of program content options available for viewing by the user based on the determined user reaction and one or more of the determined tags.

19. The system of claim 16 , wherein the one or more tags relating to the content of at least one of the plurality of program content options available for viewing by the user are based on one or more user reactions of at least one other user that has previously viewed one or more portions of the media content item.

20. The system of claim 13 , wherein the control circuitry is further configured to:

access an emotional profile of a user, the emotional profile comprising physiological data and a plurality of user reactions corresponding to a plurality of previously watched media content items;

determine a current emotional state of the user; and

provide one or more recommendations for the media content item based on the emotional profile and the current emotional state of the user.