IP Library Granted Patent US 11,457,059
Granted Patent B2
US 11,457,059 · App. 17/407,338 · Granted Sep 27, 2022

System and method for ingesting and presenting a video with associated linked products and metadata as a unified actionable shopping experience

Inventors: William Kress Bodin (Austin, TX); Baxter Murrell Box (Dallas, TX); Joseph Patrick Copenhaver (Garland, TX)
Assignee: rewardStyle, Inc.
H04L67/02G06Q30/0253G06Q50/01
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Quick Facts
Patent No.
US 11,457,059
App. No.
17/407,338
Granted
Sep 27, 2022
Kind
B2
Abstract

A computer-implemented method for ingesting and presenting a video with associated linked products and metadata as a unified actionable shopping experience may include accessing a video file, receiving information about an object, the information including a link to a merchant portal or web page through which the object may be purchased, combining the video file and information about the object into a social media post, and delivering the social media post to consumers.

Claims (46)

1. A computer-implemented method for ingesting and presenting a video with associated linked products and metadata as a unified actionable shopping experience, the method comprising:

accessing a video file;

receiving information about an object, the information including a link to a merchant portal or web page through which the object may be purchased;

combining the video file and information about the object into a social media post;

generating guidance for a creator of the video file based on a correlation between a frame of the video file and the information about the object; and

delivering the social media post to consumers.

2. The computer-implemented method of claim 1 , further comprising:

determining the correlation between the frame of the video and the object by determining a correlation between the object within the video frame and the information about the object, and extracting and storing coordinates of the object within the video frame.

3. The computer-implemented method of claim 2 , further comprising:

mapping the coordinates of the object within the video frame to an external address.

4. The computer-implemented method of claim 3 , wherein a user interaction with the object within the video frame provides the user with further information about the object.

5. The computer-implemented method of claim 3 , wherein the external address is a uniform resource locator (URL).

6. The computer-implemented method of claim 2 , further comprising:

incorporating a decoration of the object in the video frame.

7. The computer-implemented method of claim 6 , wherein the decoration is one of a bounding box, glitter effects, or highlighting effects.

8. A system for ingesting and presenting a video with associated linked products and metadata as a unified actionable shopping experience, the system comprising:

a data storage device storing instructions for ingesting and presenting a video with associated linked products and metadata as a unified actionable shopping experience in an electronic storage medium; and

a processor configured to execute the instructions to perform a method including:

accessing a video file;

receiving information about an object, the information including a link to a merchant portal or web page through which the object may be purchased;

combining the video file and information about the object into a social media post;

generating guidance for a creator of the video file based on a correlation between a frame of the video file and the information about the object; and

delivering the social media post to consumers.

9. The system of claim 8 , wherein the system is further configured for:

determining the correlation between the frame of the video and the object by determining a correlation between the object within the video frame and the information about the object, and extracting and storing coordinates of the object within the video frame.

10. The system of claim 9 , wherein the system is further configured for:

mapping the coordinates of the object within the video frame to an external address.

11. The system of claim 10 , wherein a user interaction with the object within the video frame provides the user with further information about the object.

12. The system of claim 9 , wherein the system is further configured for:

incorporating a decoration of the object in the video frame.

13. The system of claim 12 , wherein the decoration is one of a bounding box, glitter effects, or highlighting effects.

14. A non-transitory machine-readable medium storing instructions that, when executed by a computing system, causes the computing system to perform a method for ingesting and presenting a video with associated linked products and metadata as a unified actionable shopping experience, the method including:

accessing a video file;

receiving information about an object, the information including a link to a merchant portal or web page through which the object may be purchased;

combining the video file and information about the object into a social media post;

generating guidance for a creator of the video file based on a correlation between a frame of the video file and the information about the object; and

delivering the social media post to consumers.

15. The non-transitory machine-readable medium of claim 14 , further comprising:

determining the correlation between the frame of the video and the object by determining a correlation between the object within the video frame and the information about the object, and extracting and storing coordinates of the object within the video frame.

16. The non-transitory machine-readable medium of claim 15 , the method further comprising:

mapping the coordinates of the object within the video frame to an external address.

17. The non-transitory machine-readable medium of claim 16 , wherein a user interaction with the object within the video frame provides the user with further information about the object.

18. The non-transitory machine-readable medium of claim 16 , wherein the external address is a uniform resource locator (URL).

19. The non-transitory machine-readable medium of claim 15 , the method further comprising:

incorporating a decoration of the object in the video frame.

20. The non-transitory machine-readable medium of claim 19 , wherein the decoration is one of a bounding box, glitter effects, or highlighting effects.

Assignments (3)
RELEASE OF SECURITY INTEREST Recorded Oct 2, 2023
From: SILICON VALLEY BANK, A DIVISION OF FIRST CITIZENS BANK & TRUST COMPANY (SUCCESSOR BY PURCHASE TO THE FEDERAL DEPOSIT INSURANCE CORPORATION AS RECEIVER FOR SILICON VALLEY BRIDGE BANK, N.A. (AS SUCCESSOR TO SILICON VALLEY BANK))
To: REWARDSTYLE, INC.
Reel/Frame 065098/0831 →
SECURITY INTEREST Recorded Feb 2, 2022
From: REWARDSTYLE, INC.
To: SILICON VALLEY BANK
Reel/Frame 058950/0367 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 20, 2021
From: BODIN, WILLIAM KRESS; BOX, BAXTER MURRELL; COPENHAVER, JOSEPH PATRICK
To: REWARDSTYLE, INC.
Reel/Frame 057243/0230 →