Systems and methods for displaying multiple media assets for a plurality of users

1. A method comprising:

generating for display a content item on a display device;

detecting a plurality of users within a threshold distance of the display device;

categorizing the plurality of users into a first group and a second group, wherein the display device simultaneously displays a first layout for a first content item for the first group and a second layout for a second content item for the second group;

monitoring whether one or more users from the first group or the second group are concurrently using a different device; and

in response to determining that one or more users from the first group or the second group are concurrently using a different device:

calculating the number of users using a different device; and

displaying a larger layout for either the first group or the second group based on the number of users in the respective groups having a larger number of users than the other group that are not concurrently using another device.

2. The method of claim 1 , wherein, monitoring whether one or more users from the first group or the second group are concurrently using a different device further comprises:

tracking the user's gaze to determine whether the user is looking at the different device.

3. The method of claim 2 , wherein, the tracking is performed using a camera associated with the display device.

4. The method of claim 3 , further comprising, obtaining data captured by the camera to determine if the gaze of the user changed from the display to another device or vice versa.

5. The method of claim 4 , wherein, in response to determining that the gaze of the user changed from the display to another device, associating the change in gaze with the user consuming data from the other device.

6. The method of claim 4 , wherein, in response to determining that the gaze of the user changed from the another device to the display, associating the change in gaze with the user consuming data from the display device.

7. The method of claim 4 , further comprising, recalculating a total number of users associated with the first group or the second group when a determination is made that one or more users in the respective groups have changed their gaze from the display to another device or vice versa.

8. The method of claim 2 , wherein, the tracking is performed using a sensor.

9. The method of claim 1 , wherein, the first content item for the first group is not the same content as the second content item for the second group.

10. The method of claim 1 , wherein, the first content item s associated with a genre that is different that the genre associated with the second content item.

11. The method of claim 1 , further comprising, increasing or decreasing the first layout based on a change in number of users in the first group changing their gaze from the display device to another device or vice versa.

12. A system, comprising:

communication circuitry configured to access a display device for displaying a first content and a second content; and

control circuitry configured to:

generate for display a content item on the display device;

detect a plurality of users within a threshold distance of the display device;

categorize the plurality of users into a first group and a second group, wherein the display device simultaneously displays a first layout for the first content item for the first group and a second layout for the second content item for the second group;

monitor whether one or more users from the first group or the second group are concurrently using a different device; and

in response to determining that one or more users from the first group or the second group are concurrently using a different device:

calculate the number of users using a different device; and

display a larger layout for either the first group or the second group based on the number of users in the respective groups having a larger number of users than the other group that are not concurrently using another device.

13. The system of claim 12 , wherein, the control circuitry configured to monitor whether one or more users from the first group or the second group are concurrently using a different device is further configured to:

track the user's gaze to determine whether the user is looking at the different device.

14. The system of claim 13 , wherein, the control circuitry configured to track the user's gaze is configured to use a camera associated with the display device.

15. The system of claim 14 , further comprising, the control circuitry configured to obtain data captured by the camera to determine if the gaze of the user changed from the display to another device or vice versa.

16. The system of claim 15 , wherein, in response to determining that the gaze of the user changed from the display to another device, the control circuitry configured to associate the change in gaze with the user consuming data from the other device.

17. The system of claim 15 , wherein, in response to determining that the gaze of the user changed from the another device to the display, the control circuitry configured to associate the change in gaze with the user consuming data from the display device.

18. The system of claim 12 , further comprising, the control circuitry configured to recalculate a total number of users associated with the first group or the second group when a determination is made that one or more users in the respective groups have changed their gaze from the display to another device or vice versa.

19. The system of claim 14 , wherein, the control circuitry configured to track the user using a sensor.

20. The system of claim 12 , further comprising, the control circuitry configured to increase or decrease the first layout based on a change in number of users in the first group changing their gaze from the display device to another device or vice versa.