SYSTEM AND METHOD FOR GENERATING PURCHASE RECOMMENDATIONS BASED ON GEOGRAPHIC ZONE INFORMATION
Embodiments provide computer apparatuses, computer systems and computer-executable methods for recommending a commercial item or entity to a consumer based on geographic zone data. The method includes receiving a first predetermined geographic zone, a first importance score associated with a consumer for the first predetermined geographic zone, and a second importance score associated with a commercial item or entity for the first predetermined geographic zone. The method also includes programmatically generating an overlap score based on the first and second importance scores, and programmatically generating a relevancy score based on the overlap score, the relevancy score indicating a probability that the commercial item or entity is of relevance to the consumer. The method further includes, based on the relevancy score, transmitting instructions to a computing device associated with the consumer to cause the computing device to render a representation of the commercial item or entity.
1 - 28 . (canceled)
29 . An apparatus for detecting one or more commercial items or entities that are geographically proximal to a first commercial item or entity, the apparatus comprising at least one processor and at least one memory including computer-executable program instructions, the computer-executable program instructions configured to, with the at least one processor, cause the apparatus to at least:
receive, from a non-transitory computer readable storage and via a network device, (i) an indication of a first geographic zone and one or more associated important scores for the first commercial item or entity, and (ii) an indication of one or more other geographical zones and one or more other associated important scores for additional commercial items or entities;
programmatically generate an overlap score based on the one or more associated important scores and the one or more other associated important scores by super-positioning the first geographic zone information associated with the first commercial item or entity and the other geographic zone information associated with the additional commercial items or entities;
in an instance in which the first geographic zone information and the other geographic zone information overlap to a substantial degree, determine that the first commercial item or entity and the additional commercial items or entities are proximal;
programmatically generate a relevancy score based on the overlap score, the relevancy score indicating a probability that at least one of the additional commercial items or entities is of relevance to a consumer;
store, on a non-transitory computer-readable medium, the relevancy score in association with identifications of the consumer and at least one of the additional commercial items or entities; and
in an instance in which the relevancy score satisfies a predetermined threshold value, transmit computer-executable instructions via the network device to a computing device associated with the consumer to cause the computing device to render a representation of at least one of the additional commercial items or entities.
30 . The apparatus of claim 29 , wherein the overlap score is based at least in part on a determination that a predetermined percentage of consumers purchased at least one item from the first geographic zone and the one or more other geographical zones.
31 . The apparatus of claim 30 , wherein the computer-executable program instructions are further configured to, with the at least one processor, cause the apparatus to at least:
receive consumer profile data and merchant information for at least one merchant associated with the one or more other geographical zones; and
based at least in part on the consumer profile data and the merchant information, determine a relevancy score for a first consumer, the relevancy score indicating a probability that the first consumer will purchase from the at least one merchant.
32 . The apparatus of claim 31 , wherein the computer-executable program instructions are further configured to, with the at least one processor, cause the apparatus to at least:
in an instance in which the relevancy score satisfies a predetermined threshold, transmit computer-executable instructions to a consumer device, the computer-executable instructions configured to cause the consumer device to render a representation of the at least one merchant.
33 . The apparatus of claim 29 , wherein the commercial item is a product, a good, a service, an experience, or a promotion offered by a promotion and marketing service.
34 . The apparatus of claim 29 , wherein the first geographic zone encompasses a plurality of geographic locations.
35 . The apparatus of claim 29 , wherein the overlap score is generated based on a database join operation.
36 . A computer-implemented method for detecting one or more commercial items or entities that are geographically proximal to a first commercial item or entity, the computer-implemented method comprising:
receiving, by at least one processor, from a non-transitory computer readable storage and via a network device, (i) an indication of a first geographic zone and one or more associated important scores for the first commercial item or entity, and (ii) an indication of one or more other geographical zones and one or more other associated important scores for additional commercial items or entities;
programmatically generating, by the at least one processor, an overlap score based on the one or more associated important scores and the one or more other associated important scores by super-positioning the first geographic zone information associated with the first commercial item or entity and the other geographic zone information associated with the additional commercial items or entities;
in an instance in which the first geographic zone information and the other geographic zone information overlap to a substantial degree, determining, by the at least one processor, that the first commercial item or entity and the additional commercial items or entities are proximal;
programmatically generating, by the at least one processor, a relevancy score based on the overlap score, the relevancy score indicating a probability that at least one of the additional commercial items or entities is of relevance to a consumer;
storing, by the at least one processor and on a non-transitory computer-readable medium, the relevancy score in association with identifications of the consumer and at least one of the additional commercial items or entities; and
in an instance in which the relevancy score satisfies a predetermined threshold value, transmit, by the at least one processor, computer-executable instructions via the network device to a computing device associated with the consumer to cause the computing device to render a representation of at least one of the additional commercial items or entities.
37 . The computer-implemented method of claim 36 , wherein the overlap score is based at least in part on a determination that a predetermined percentage of consumers purchased at least one item from the first geographic zone and the one or more other geographical zones.
38 . The computer-implemented method of claim 37 , further comprising:
receiving, by the at least one processor, consumer profile data and merchant information for at least one merchant associated with the one or more other geographical zones; and
based at least in part on the consumer profile data and the merchant information, determining, by the at least one processor, a relevancy score for a first consumer, the relevancy score indicating a probability that the first consumer will purchase from the at least one merchant.
39 . The computer-implemented method of claim 38 , further comprising:
in an instance in which the relevancy score satisfies a predetermined threshold, transmitting, by the at least one processor, computer-executable instructions to a consumer device, the computer-executable instructions configured to cause the consumer device to render a representation of the at least one merchant.
40 . The computer-implemented method of claim 36 , wherein the commercial item is a product, a good, a service, an experience, or a promotion offered by a promotion and marketing service.
41 . The computer-implemented method of claim 36 , wherein the first geographic zone encompasses a plurality of geographic locations.
42 . The computer-implemented method of claim 36 , wherein the overlap score is generated based on a database join operation.
43 . A computer-program product for detecting one or more commercial items or entities that are geographically proximal to first commercial item or entity, the computer program product comprising computer-readable program instructions stored on a non-transitory computer readable medium, the computer-readable program instructions configured, upon execution by a processor, to:
receive, from a non-transitory computer readable storage and via a network device, (i) an indication of a first geographic zone and one or more associated important scores for the first commercial item or entity, and (ii) an indication of one or more other geographical zones and one or more other associated important scores for additional commercial items or entities;
programmatically generate an overlap score based on the one or more associated important scores and the one or more other associated important scores by super-positioning the first geographic zone information associated with the first commercial item or entity and the other geographic zone information associated with the additional commercial items or entities;
in an instance in which the first geographic zone information and the other geographic zone information overlap to a substantial degree, determine that the first commercial item or entity and the additional commercial items or entities are proximal;
programmatically generate a relevancy score based on the overlap score, the relevancy score indicating a probability that at least one of the additional commercial items or entities is of relevance to a consumer;
store, on a non-transitory computer-readable medium, the relevancy score in association with identifications of the consumer and at least one of the additional commercial items or entities; and
in an instance in which the relevancy score satisfies a predetermined threshold value, transmit computer-executable instructions via the network device to a computing device associated with the consumer to cause the computing device to render a representation of at least one of the additional commercial items or entities.
44 . The computer-program product of claim 43 , wherein the overlap score is based at least in part on a determination that a predetermined percentage of consumers purchased at least one item from the first geographic zone and the one or more other geographical zones.
45 . The computer-program product of claim 44 , wherein the computer program code instructions for determining a probe speed profile further comprise program code instructions configured, upon execution, to:
receive consumer profile data and merchant information for at least one merchant associated with the one or more other geographical zones; and
based at least in part on the consumer profile data and the merchant information, determine a relevancy score for a first consumer, the relevancy score indicating a probability that the first consumer will purchase from the at least one merchant.
46 . The computer-program product of claim 4 , wherein the computer program code instructions for determining a probe speed profile further comprise program code instructions configured, upon execution, to:
in an instance in which the relevancy score satisfies a predetermined threshold, transmit computer-executable instructions to a consumer device, the computer-executable instructions configured to cause the consumer device to render a representation of the at least one merchant.
47 . The computer-program product of claim 43 , wherein the commercial item is a product, a good, a service, an experience, or a promotion offered by a promotion and marketing service.
48 . The computer-program product of claim 43 , wherein the first geographic zone encompasses a plurality of geographic locations.