Retrieval and playout of media content

1. A method performed by a computing device, the method comprising:

accessing a playlist defining a sequence of media content items including a first media content item and a second media content item;

using the accessed playlist, requesting and receiving first data representing the media content items of the accessed playlist, and using the received first data to playout the media content items;

while at least one of the media content items represented by the received first data is being played out:

(a) determining a status of an event, and using the determined status of the event as a basis to determine a condition;

(b) making a determination that the determined condition has been satisfied; and

(c) responsive to making the determination that the determined condition has been satisfied, (i) retrieving second data representing a media content item that is related to the event and that is not specified in the accessed playlist, and (ii) using the retrieved second data to playout the media content item related to the event in between playing out the first and second media content items.

2. The method of claim 1 , wherein the event comprises a sporting event, and wherein determining the status of the event comprises determining whether or not the sporting event is in progress.

3. The method of claim 1 , wherein the first and second media content items are immediately adjacent to each other in the defined sequence.

4. The method of claim 1 , wherein the condition corresponds to a relationship between a content category type and respective content category types of at least one of the media content items that has been played out.

5. The method of claim 1 , wherein the determined condition comprises a condition that a threshold duration has passed since another media content item related to the event has been played out in connection with a separation between media content items of the playlist.

6. The method of claim 1 , wherein the determined condition comprises a condition that a threshold number of media content items related to the event have been played out in connection with a separation in between media content items of the playlist.

7. The method of claim 1 , wherein using the accessed playlist, requesting and receiving first data representing the media content items of the accessed playlist, and using the received first data to playout the media content items comprises:

traversing the accessed playlist; and

for each media content item of the media content items, requesting and receiving data representing the media content item, and using the received data to playout the media content item.

8. A method performed by a computing device, the method comprising:

accessing a playlist defining a sequence of media content items including a first media content item and a second media content item, wherein the computing device is configured to use the accessed playlist to request and receive first data representing the media content items of the accessed playlist, and wherein the computing device is further configured to use the first data to playout the media content items; and

while at least one of the media content items is being played out by the computing device:

(a) determining a status of an event, and using the determined status of the event as a basis to determine a condition;

(b) making a determination that the determined condition has been satisfied; and

(c) responsive to making the determination that the determined condition has been satisfied, (i) retrieving second data representing a media content item that is related to the event and that is not specified in the accessed playlist, and (ii) transmitting the retrieved second data for playout of the media content item related to the event in between playing out the first and second media content items.

9. The method of claim 8 , wherein the event comprises a sporting event, and wherein determining the status of the event comprises determining whether or not the sporting event is in progress.

10. The method of claim 8 , wherein the first and second media content items are immediately adjacent to each other in the defined sequence.

11. The method of claim 8 , wherein the condition corresponds to a relationship between a content category type and respective content category types of at least one of the media content items that has been played out.

12. The method of claim 8 , wherein the determined condition comprises a condition that a threshold duration has passed since another media content item related to the event has been played out in connection with a separation between media content items of the playlist.

13. The method of claim 8 , wherein the determined condition comprises a condition that a threshold number of media content items related to the event have been played out in connection with a separation in between media content items of the playlist.

14. The method of claim 8 , wherein the computing device is further configured to traverse the accessed playlist and, for each media content item of the media content items, request data representing the media content item, and use the received data to playout the media content item.

15. A non-transitory computer readable medium having stored thereon program instructions that when executed by at least one processor of a computing device cause the computing device to perform of a set of acts comprising:

accessing a playlist defining a sequence of media content items including a first media content item and a second media content item; and

while at least one of the media content items is being played out:

(a) determining a status of an event, and using the determined status of the event as a basis to determine a condition;

(b) making a determination that the determined condition has been satisfied; and

(c) responsive to making the determination that the determined condition has been satisfied, (i) retrieving second data representing a media content item that is related to the event and that is not specified in the accessed playlist, and (ii) transmitting the retrieved second data for playout of the media content item related to the event in between playing out the first and second media content items.

16. The non-transitory computer readable medium of claim 15 , wherein the event comprises a sporting event, and wherein determining the status of the event comprises determining whether or not the sporting event is in progress.

17. The non-transitory computer readable medium of claim 15 , wherein the first and second media content items are immediately adjacent to each other in the defined sequence.

18. The non-transitory computer readable medium of claim 15 , wherein the condition corresponds to a relationship between a content category type and respective content category types of at least one of the media content items that has been played out.

19. The non-transitory computer readable medium of claim 15 , wherein the determined condition comprises a condition that a threshold duration has passed since another media content item related to the event has been played out in connection with a separation between media content items of the playlist.

20. The non-transitory computer readable medium of claim 15 , wherein the determined condition comprises a condition that a threshold number of media content items related to the event have been played out in connection with a separation in between media content items of the playlist.