MARKETING MANAGEMENT SYSTEM
A non-limiting exemplary embodiment of a system includes metadata for a plurality of locations, metadata for a plurality of fixtures, metadata for a plurality of campaigns, rules for each location, an apparatus for producing signages for the plurality of locations, and filters for segregating the signages produced into a plurality of kits. Another non-limiting exemplary embodiment of a system includes metadata for a plurality of locations, metadata for a plurality of fixtures, metadata for a plurality of campaigns, rules for each location, filters for segregating the display graphics into a plurality of data packets, transmitting the data packet to the location for which it was prepared, and displaying the graphics contained in the data packet in the location to which it was transmitted.
1 . A system, comprising:
a system memory storing metadata, the metadata including:
metadata for a plurality of locations, wherein the metadata for each location comprises:
number of fixtures in the location; and
type of each fixture in the location;
metadata for a plurality of fixtures, wherein the metadata for each fixture comprises:
number of signage holders; and
dimensions of a signage for each signage holder;
metadata for a plurality of campaigns, wherein the metadata for each campaign comprises:
a plurality of products associated with the campaign; and
graphics for each of the plurality of products;
a processor for executing rules for each location, the rules defining:
assignment of one or more products selected from the plurality of products associated with a campaign selected from the plurality of campaigns;
number of signages;
dimensions of each signage;
graphics for each signage corresponding to one of the one or more assigned products; and
filters for segregating signages into a plurality of kits, wherein each kit comprises signages for one of the plurality of locations as defined by the rules for that location; and
an apparatus for producing signages for the plurality of locations as defined by the rules for each location.
2 - 23 . (canceled)