Collective user accounts

1. A method comprising:

receiving, from a first device associated with a first account of a social networking system, a request to create a second account with the social networking system, the request indicating a third account with the social networking system to associate with the second account;

sending, to a second device associated with the third account, an invitation to be associated with the second account;

receiving, from the second device, an acceptance of the invitation;

adding, in response to receiving the acceptance, the third account as a collaborator on the second account;

identifying, in response to receiving the acceptance, a fourth account, the fourth account having previously indicated, via the social networking system, an interest in the third account; and

sending, in response to identifying the fourth account and to a third device, collective content associated with the second account.

2. The method as recited in claim 1 , wherein adding the third account as the collaborator on the second account further comprises granting a permission to the third account with respect to the second account, the permission comprising at least one of:

a first permission to post content associated with the second account;

a second permission to edit content associated with the second account; or

a third permission to provide feedback to content associated with the second account.

3. The method as recited in claim 2 , further comprising:

determining that the fourth account has not previously indicated, via the social networking system, an interest in the second account;

sending, in response to determining that the fourth account has not previously indicated the interest in the second account and to the third device, an invitation to the fourth account to receive notifications associated with the collective content associated with the second account; and

receiving, from the third device and prior to sending the collective content, an acceptance of the invitation to receive notifications associated with the collective content.

4. The method as recited in claim 1 , wherein adding the third account as the collaborator on the second account further comprises causing a first identifier associated with the first account and a second identifier associated with the third account to be presented on a display of a fourth device responsive to the fourth device accessing content associated with the second account.

5. The method as recited in claim 1 , further comprising determining that the fourth account has not previously indicated, via the social networking system, an interest in the first account prior to sending the invitation to the fourth account.

6. The method as recited in claim 1 , further comprising:

receiving, from the third device, an acceptance of an invitation to receive notifications associated with the second account;

sending, to the third device, content associated with the second account;

receiving, from the third device, feedback associated with the content;

determining a set of account holders associated with the second account to receive a notification associated with the feedback based at least in part on at least one of

a subject of the content,

a status of the content,

a status of the fourth account,

a relationship of the fourth account to the first account,

a relationship of the fourth account to the third account,

a relationship of the first account to the content; or

a relationship of the third account to the content; and

sending, to the set of account holders, the notification associated with the feedback.

7. One or more non-transitory computer-readable media storing instructions that, when executed by one or more processors, cause one or more computing devices to perform operations comprising:

sending, to a first device associated with a first account, an invitation to be associated with a collective account, the collective account associated with a second account;

receiving, from the first device, an acceptance of the invitation;

granting, in response to receiving the acceptance, the first account at least one permission associated with the collective account;

identifying, in response to receiving the acceptance, a third account, the third account having previously indicated an interest in the first account; and

sending, in response to determining that the third account has previously indicated the interest in the first account and to a second device associated with the third account, an invitation to receive notifications associated with content associated with the collective account.

8. The one or more non-transitory computer-readable media as recited in claim 7 , wherein:

the operations further comprise determining that the third account has not previously indicated an interest in the collective account or the second account; and

sending the invitation to receive notifications is responsive to determining that the third account has not previously indicated the interest in the collective account or the second account.

9. The one or more non-transitory computer-readable media as recited in claim 7 , wherein the operations further comprise:

receiving, from the second device, an acceptance of the invitation to receive the notifications associated with the collective account;

streaming, to the second device, content associated with the collective account;

receiving, from the second device, feedback associated with the content;

identifying the first account based at least in part on a relationship of the third account to the first account as a designated account to receive the feedback; and

sending, to the first device, a notification associated with the feedback.

10. The one or more non-transitory computer-readable media as recited in claim 7 , wherein the operations further comprise:

causing a first identifier associated with the first account and a second identifier associated with the third account to be presented on a display of a second device while streaming the content.

11. The one or more non-transitory computer-readable media as recited in claim 7 , wherein the operations further comprise:

receiving, from the first device, a new content item associated with the collective account;

determining a first set of accounts based on a relationship status of individual accounts of the first set of accounts with the first account;

determining a second set of accounts based on a relationship status of individual accounts of the second set of accounts with the collective account;

generating a third set of users based at least in part on the first set of users and the second set of users; and

sending a notification to devices associated with individual users of the third set of users, the notification associated with the new content item.

12. The one or more non-transitory computer-readable media as recited in claim 11 , wherein generating the third set of accounts further comprise filtering duplicate accounts from the third set of accounts.

13. The one or more non-transitory computer-readable media as recited in claim 7 , wherein the permission comprises at least one of:

a post content permission for content associated with the second account;

an edit content permission for the content associated with the second account; or

a feedback permission for the second account.

14. A system comprising:

one or more processors; and

one or more computer-readable media storing instructions that, when executed by the one or more processors, cause the system to perform operations comprising:

sending, to a first device associated with a first account, an invitation to be associated with a collective account, the collective account associated with a second account;

receiving, from the first device, an acceptance of the invitation;

granting, in response to receiving the acceptance, the first account at least one permission associated with the collective account;

identifying, in response to receiving the acceptance, a third account, the third account having previously indicated an interest in the first account; and

sending, in response to determining that the third account has previously indicated the interest in the first account and to a second device associated with the third account, an invitation to receive notifications associated with content associated with the collective account.

15. The system as recited in claim 14 , the operations further comprising:

receiving, from the second device, an acceptance of the invitation to receive the notifications associated with the collective account; and

sending notifications, to the second device, responsive to content being posted to the collective account.

16. The system as recited in claim 14 , wherein the operations further comprise:

receiving, from the second device, feedback associated with the content of the collective account;

identifying the first account based at least in part on a relationship of the third account to the first account as a designated account to receive the feedback; and

sending, to the first device, a notification associated with the feedback.

17. The system as recited in claim 14 , wherein the operations further comprise:

determining that the third account has not previously indicated an interest in the collective account or the second account; and

sending the invitation to receive notifications is responsive to determining that the third account has not previously indicated the interest in the collective account or the second account.

18. The system as recited in claim 14 , wherein the operations further comprise:

receiving, from the first device, a new content item associated with the collective account;

determining a first set of accounts based on a relationship status of individual accounts of the first set of accounts with the first account;

determining a second set of accounts based on a relationship status of individual accounts of the second set of accounts with the collective account;

generating a third set of users based at least in part on the first set of users and the second set of users; and

sending a notification to devices associated with individual users of the third set of users, the notification associated with the new content item.

19. The system as recited in claim 18 , wherein generating the third set of accounts further comprises:

determining a fourth set of accounts based on a relationship status of individual accounts of the fourth set of accounts with the second account; and

wherein the third set of users is based at least in part on the fourth set of users.

20. The system as recited in claim 14 , wherein the permission comprises at least one of:

a post content permission for content associated with the second account;

an edit content permission for the content associated with the second account; or

a feedback permission for the second account.