Edge-based site analytics
A request for a page is received. In response to the request, content comprising the page is provided. The content includes an element which when executed by a browser with which the page request is associated causes the page as rendered by the browser to send a request initiated by the page to obtain an associated requested content. The request initiated by the page is received. A metric associated with the request initiated by the page is determined. Data reflecting the metric associated with the request initiated by the page is stored.
1. A system, comprising:
a communication interface configured to:
receive a first request for an initial portion of a page; and
receive a second request for a next portion of the page; and
a processor coupled to the communication interface and configured to:
in response to the first request, provide via the communication interface first content comprising the initial portion of the page;
in response to the second request, provide via the communication interface second content comprising the next portion of the page, the second content including an element which when executed by a browser with which the second request is associated causes the page as rendered by the browser to send a request initiated by the page to obtain an associated requested content, wherein the element includes a consumption tracking page element that replaces an item included in the second content;
receive, via the communication interface, the request initiated by the page;
determine a metric associated with the request initiated by the page; and
store data reflecting the metric associated with the request initiated by the page.
2. The system of claim 1 , wherein the element comprises HTML code.
3. The system of claim 1 , wherein the consumption tracking page element comprises an image.
4. The system of claim 1 , wherein the consumption tracking page element is one or more of unobtrusive, invisible, and transparent.
5. The system of claim 1 , wherein the consumption tracking page element comprises a 1×1 pixel.
6. The system of claim 1 , wherein the consumption tracking page element comprises an animated gif.
7. The system of claim 1 , wherein the element has a lazy loading attribute.
8. The system of claim 1 , wherein the metric associated with the request initiated by the page indicates content consumption associated with the page.
9. The system of claim 1 , wherein the metric associated with the request initiated by the page is at least one of a time of consumption, an amount of content consumed, and/or a rate at which page content is being consumed.
10. The system of claim 1 , wherein the metric associated with the request initiated by the page is determined based at least in part on a time from providing the content to receiving the request initiated by the page.
11. The system of claim 1 , wherein the request initiated by the page is associated with a publisher of the page.
12. The system of claim 11 , wherein the publisher of the page is identified by a page URL of the page included in the first request.
13. The system of claim 1 , wherein the processor is further configured to use the metric to compute one or more statistics associated with the page.
14. The system of claim 1 , wherein the metric is used to select additional content comprising the page.
15. The system of claim 14 , wherein the processor is further configured to provide the selected additional content via the communication interface.
16. The system of claim 1 , wherein the request for the page is a hypertext transfer protocol (HTTP) request and includes a uniform resource locator (URL) of the page.
17. A method, comprising:
receiving a first request for an initial portion of a page;
in response to the first request, providing first content comprising the initial portion of the page;
receiving a second request for a next portion of the page;
in response to the second request, providing second content comprising the next portion of the page, the second content including an element which when executed by a browser with which the request is associated causes the page as rendered by the browser to send a request initiated by the page to obtain an associated requested content, wherein the element includes a consumption tracking page element that replaces an item included in the second content;
receiving the request initiated by the page;
determining a metric associated with the request initiated by the page; and
storing data reflecting the metric associated with the request initiated by the page.
18. A computer program product embodied in a non-transitory computer readable medium and comprising computer instructions for:
receiving a first request for an initial portion of a page;
in response to the first request, providing first content comprising the initial portion of the page;
receiving a second request for a next portion of the page;
in response to the second request, providing second content comprising the next portion of the page, the second content including an element which when executed by a browser with which the second request is associated causes the page as rendered by the browser to send a request initiated by the page to obtain an associated requested content, wherein the element includes a consumption tracking page element that replaces an item included in the second content;
receiving the request initiated by the page;
determining a metric associated with the request initiated by the page; and
storing data reflecting the metric associated with the request initiated by the page.
19. The method of claim 17 , wherein the consumption tracking page element comprises a 1×1 pixel.
20. The method of claim 17 , wherein the consumption tracking page element comprises an animated gif.