Advertising campaign to viewing device suitability matching
In one aspect, an example method includes (i) determining a first binary number assigned to a content-presentation device, with digits of the first binary number corresponding to respective segments of content-presentation devices; (ii) determining a second binary number assigned to an advertising campaign, with digits of the second binary number corresponding to the respective segments of content-presentative devices; (iii) comparing the first binary number and the second binary number; (iv) based on a result of the comparing, determining that the advertising campaign is valid for the content-presentation device; and (v) based on the determining that the advertising campaign is valid, causing supplemental content associated with the advertising campaign to be transmitted to the content-presentation device.
1. A method comprising:
assigning, by a content-management system, a first binary number to a content-presentation device based on index numbers of one or more segments of which the content-presentation device is a member;
assigning, by the content-management system, a second binary number to an advertising campaign based on index numbers of one or more segments to which the advertising campaign is targeted;
determining, by the content-management system using the first binary number and the second binary number, that the advertising campaign is valid for the content-presentation device; and
based on the determining that the advertising campaign is valid, causing, by the content-management system, supplemental content associated with the advertising campaign to be transmitted to the content-presentation device.
2. The method of claim 1 , wherein determining that the advertising campaign is valid for the content-presentation device comprises comparing the first binary number and the second binary number.
3. The method of claim 2 , wherein comparing the first binary number and the second binary number comprises providing the first binary number and the second binary as input to a binary AND operation.
4. The method of claim 3 , wherein:
the advertising campaign requires that the content-presentation device be in each of multiple segments of content-presentation devices for the advertising campaign to be valid for the content-presentation device; and
determining that the advertising campaign is valid comprises determining that a result of the binary AND operation is equal to the second binary number.
5. The method of claim 3 , wherein:
the advertising campaign requires that the content-presentation device be in at least one of multiple segments of content-presentation devices for the advertising campaign to be valid for the content-presentation device; and
determining that the advertising campaign is valid comprises determining that a result of the binary AND operation is unequal to zero.
6. The method of claim 1 , further comprising assigning consecutive index numbers to each of multiple segments of content-presentation devices.
7. The method of claim 1 , wherein the supplemental content comprises a replacement content segment.
8. The method of claim 1 , wherein the supplemental content comprises overlay content.
9. The method of claim 1 , wherein causing the supplemental content to be transmitted to the content-presentation device comprises:
obtaining a link pointing to the supplemental content; and
transmitting the link to the content-presentation device, wherein the supplemental content is retrievable by the content-presentation device using the link.
10. A non-transitory computer-readable medium having stored thereon program instructions that upon execution by a processor, cause performance of a set of acts comprising:
assigning a first binary number to a content-presentation device based on index numbers of one or more segments of which the content-presentation device is a member;
assigning a second binary number to an advertising campaign based on index numbers of one or more segments to which the advertising campaign is targeted;
determining, using the first binary number and the second binary number, that the advertising campaign is valid for the content-presentation device; and
based on the determining that the advertising campaign is valid, causing supplemental content associated with the advertising campaign to be transmitted to the content-presentation device.
11. The non-transitory computer-readable medium of claim 10 , wherein determining that the advertising campaign is valid for the content-presentation device comprises comparing the first binary number and the second binary number.
12. The non-transitory computer-readable medium of claim 11 , wherein comparing the first binary number and the second binary number comprises providing the first binary number and the second binary as input to a binary AND operation.
13. The non-transitory computer-readable medium of claim 10 , wherein the set of acts further comprises assigning consecutive index numbers to each of multiple segments of content-presentation devices.
14. A computing system configured for performing a set of acts comprising:
assigning a first binary number to a content-presentation device based on index numbers of one or more segments of which the content-presentation device is a member;
assigning a second binary number to an advertising campaign based on index numbers of one or more segments to which the advertising campaign is targeted;
determining, using the first binary number and the second binary number, that the advertising campaign is valid for the content-presentation device; and
based on the determining that the advertising campaign is valid, causing supplemental content associated with the advertising campaign to be transmitted to the content-presentation device.
15. The computing system of claim 14 , wherein determining that the advertising campaign is valid for the content-presentation device comprises comparing the first binary number and the second binary number.
16. The computing system of claim 15 , wherein comparing the first binary number and the second binary number comprises providing the first binary number and the second binary as input to a binary AND operation.
17. The computing system of claim 16 , wherein:
the advertising campaign requires that the content-presentation device be in each of multiple segments of content-presentation devices for the advertising campaign to be valid for the content-presentation device; and
determining that the advertising campaign is valid comprises determining that a result of the binary AND operation is equal to the second binary number.
18. The computing system of claim 16 , wherein:
the advertising campaign requires that the content-presentation device be in at least one of multiple segments of content-presentation devices for the advertising campaign to be valid for the content-presentation device; and
determining that the advertising campaign is valid comprises determining that a result of the binary AND operation is unequal to zero.
19. The computing system of claim 14 , wherein the set of acts further comprises assigning consecutive index numbers to each of multiple segments of content-presentation devices.
20. The computing system of claim 15 , wherein the supplemental content comprises a replacement content segment.