METHOD AND SYSTEM FOR CLICK RATE BASED DYNAMIC CREATIVE OPTIMIZATION AND APPLICATION THEREOF

Inventors: Oren Shlomo Somekh, Alex Shtoff, Avi Shahar, Tomer Shadi, Yair Koren, Anna Itzhaki, Yohay Kaplan, Tal Cohen, Baruch Trayvas

Applicant: VERIZON MEDIA INC.

Notice of Appeal Filed View Publication ↗

	Code	Description	Pages	PDF
2026-08-03	`N/AP`	Notice of Appeal Filed	2	View
2026-08-03	`N417`	Electronic Filing System Acknowledgment Receipt	2	View
2026-08-03	`N417.PYMT`	Electronic Fee Payment	2	View
2026-06-03	`CTFR`	Final Rejection	30	View
2026-06-03	`892`	List of references cited by examiner	1	View
2026-06-03	`SRFW`	Search information including classification, databases and other search related notes	3	View
2026-06-03	`FWCLM`	Index of Claims	1	View
2026-06-03	`SRNT`	Examiner's search strategy and results	3	View
2026-06-03	`SRNT`	Examiner's search strategy and results	93	View
2026-03-20	`A...`	Amendment/Request for Reconsideration-After Non-Final Rejection	—	View
2026-03-20	`A...`	Amendment/Request for Reconsideration-After Non-Final Rejection	1	View
2026-03-20	`CLM`	Claims	13	View
2026-03-20	`REM`	Applicant Arguments/Remarks Made in an Amendment	16	View
2026-03-20	`XT/`	Extension of Time	2	View
2026-03-20	`N417`	Electronic Filing System Acknowledgment Receipt	2	View
2026-03-20	`N417.PYMT`	Electronic Fee Payment	2	View
2026-03-20	`WFEE`	Fee Worksheet (SB06)	1	View
2025-11-20	`CTNF`	Non-Final Rejection	32	View
2025-11-20	`892`	List of references cited by examiner	1	View
2025-11-20	`FWCLM`	Index of Claims	1	View
2025-11-20	`SRFW`	Search information including classification, databases and other search related notes	2	View
2025-11-20	`SRNT`	Examiner's search strategy and results	88	View
2025-11-20	`1449`	List of References cited by applicant and considered by examiner	5	View
2025-11-20	`SRNT`	Examiner's search strategy and results	3	View
2025-09-16	`IDS`	Information Disclosure Statement (IDS) Form (SB08)	5	View
2025-09-16	`RCEX`	Request for Continued Examination (RCE)	3	View
2025-09-16	`N417.PYMT`	Electronic Fee Payment	2	View
2025-09-16	`N417`	Electronic Filing System Acknowledgment Receipt	2	View
2025-09-03	`CTAV`	Advisory Action (PTOL-303)	3	View
2025-08-18	`A.NE`	Response After Final Action	—	View
2025-08-18	`N417`	Electronic Filing System Acknowledgment Receipt	2	View
2025-08-18	`A.NE`	Response After Final Action	1	View
2025-08-18	`CLM`	Claims	13	View
2025-08-18	`REM`	Applicant Arguments/Remarks Made in an Amendment	10	View
2025-08-18	`WFEE`	Fee Worksheet (SB06)	1	View
2025-08-18	`AMSB`	Amendment Submitted/Entered with Filing of Continued Prosecution Application (CPA)/Request for Continued Examination(RCE)	1	View
2025-06-16	`CTFR`	Final Rejection	12	View
2025-06-16	`892`	List of references cited by examiner	1	View
2025-06-16	`FWCLM`	Index of Claims	1	View
2025-06-16	`SRFW`	Search information including classification, databases and other search related notes	2	View
2025-06-16	`1449`	List of References cited by applicant and considered by examiner	5	View
2025-06-16	`SRNT`	Examiner's search strategy and results	1	View
2025-06-16	`SRNT`	Examiner's search strategy and results	77	View
2025-03-07	`N417`	Electronic Filing System Acknowledgment Receipt	2	View
2025-03-07	`IDS`	Information Disclosure Statement (IDS) Form (SB08)	5	View
2025-03-07	`A...`	Amendment/Request for Reconsideration-After Non-Final Rejection	—	View
2025-03-07	`XT/`	Extension of Time	2	View
2025-03-07	`N417`	Electronic Filing System Acknowledgment Receipt	2	View
2025-03-07	`N417.PYMT`	Electronic Fee Payment	2	View
2025-03-07	`A...`	Amendment/Request for Reconsideration-After Non-Final Rejection	1	View
2025-03-07	`CLM`	Claims	13	View
2025-03-07	`REM`	Applicant Arguments/Remarks Made in an Amendment	12	View
2025-03-07	`WFEE`	Fee Worksheet (SB06)	1	View
2024-11-07	`CTNF`	Non-Final Rejection	25	View
2024-11-07	`892`	List of references cited by examiner	1	View
2024-11-07	`FWCLM`	Index of Claims	1	View
2024-11-07	`SRFW`	Search information including classification, databases and other search related notes	2	View
2024-11-07	`1449`	List of References cited by applicant and considered by examiner	4	View
2024-11-07	`SRNT`	Examiner's search strategy and results	39	View
2024-11-07	`SRNT`	Examiner's search strategy and results	1	View
2024-09-20	`N417`	Electronic Filing System Acknowledgment Receipt	2	View
2024-09-20	`IDS`	Information Disclosure Statement (IDS) Form (SB08)	4	View
2024-06-20	`AMSB`	Amendment Submitted/Entered with Filing of Continued Prosecution Application (CPA)/Request for Continued Examination(RCE)	—	View
2024-06-20	`RCEX`	Request for Continued Examination (RCE)	3	View
2024-06-20	`N417.PYMT`	Electronic Fee Payment	2	View
2024-06-20	`AMSB`	Amendment Submitted/Entered with Filing of Continued Prosecution Application (CPA)/Request for Continued Examination(RCE)	1	View
2024-06-20	`CLM`	Claims	13	View
2024-06-20	`REM`	Applicant Arguments/Remarks Made in an Amendment	14	View
2024-06-20	`N417`	Electronic Filing System Acknowledgment Receipt	3	View
2024-06-20	`WFEE`	Fee Worksheet (SB06)	1	View
2024-05-30	`CTAV`	Advisory Action (PTOL-303)	3	View
2024-05-30	`A.NE.AFCP.D`	After Final Consideration Program Decision	1	View
2024-05-20	`A.NE`	Response After Final Action	—	View
2024-05-20	`A.NE.AFCP`	After Final Consideration Program Request	2	View
2024-05-20	`N417`	Electronic Filing System Acknowledgment Receipt	2	View
2024-05-20	`A.NE`	Response After Final Action	1	View
2024-05-20	`CLM`	Claims	13	View
2024-05-20	`REM`	Applicant Arguments/Remarks Made in an Amendment	13	View
2024-05-20	`WFEE`	Fee Worksheet (SB06)	1	View
2024-03-20	`CTFR`	Final Rejection	22	View
2024-03-20	`892`	List of references cited by examiner	1	View
2024-03-20	`SRFW`	Search information including classification, databases and other search related notes	2	View
2024-03-20	`FWCLM`	Index of Claims	1	View
2024-03-20	`1449`	List of References cited by applicant and considered by examiner	4	View
2024-03-20	`SRNT`	Examiner's search strategy and results	20	View
2023-11-22	`A...`	Amendment/Request for Reconsideration-After Non-Final Rejection	—	View
2023-11-22	`N417`	Electronic Filing System Acknowledgment Receipt	2	View
2023-11-22	`A...`	Amendment/Request for Reconsideration-After Non-Final Rejection	1	View
2023-11-22	`CLM`	Claims	12	View
2023-11-22	`REM`	Applicant Arguments/Remarks Made in an Amendment	13	View
2023-11-22	`WFEE`	Fee Worksheet (SB06)	1	View
2023-11-01	`N417.PYMT`	Electronic Fee Payment	2	View
2023-11-01	`IDS`	Information Disclosure Statement (IDS) Form (SB08)	4	View
2023-11-01	`N417`	Electronic Filing System Acknowledgment Receipt	2	View
2023-08-22	`CTNF`	Non-Final Rejection	22	View
2023-08-22	`892`	List of references cited by examiner	1	View
2023-08-22	`FWCLM`	Index of Claims	1	View
2023-08-22	`SRFW`	Search information including classification, databases and other search related notes	2	View
2023-08-22	`SRNT`	Examiner's search strategy and results	17	View
2023-08-22	`SRNT`	Examiner's search strategy and results	18	View
2023-07-06	`NTC.PUB`	Notice of Publication	1	View
2023-07-05	`AMSB`	Amendment Submitted/Entered with Filing of Continued Prosecution Application (CPA)/Request for Continued Examination(RCE)	—	View
2023-07-05	`AMSB`	Amendment Submitted/Entered with Filing of Continued Prosecution Application (CPA)/Request for Continued Examination(RCE)	1	View
2023-07-05	`CLM`	Claims	12	View
2023-07-05	`REM`	Applicant Arguments/Remarks Made in an Amendment	14	View
2023-07-05	`N417.PYMT`	Electronic Fee Payment	2	View
2023-07-05	`N417`	Electronic Filing System Acknowledgment Receipt	3	View
2023-07-05	`RCEX`	Request for Continued Examination (RCE)	3	View
2023-07-05	`WFEE`	Fee Worksheet (SB06)	1	View
2023-06-15	`CTAV`	Advisory Action (PTOL-303)	3	View
2023-06-15	`A.NE.AFCP.D`	After Final Consideration Program Decision	1	View
2023-06-15	`ANE.I`	Amendment After Final or under 37CFR 1.312, initialed by the examiner.	11	View
2023-06-05	`A.NE`	Response After Final Action	—	View
2023-06-05	`A.NE.AFCP`	After Final Consideration Program Request	2	View
2023-06-05	`A.NE`	Response After Final Action	1	View
2023-06-05	`CLM`	Claims	11	View
2023-06-05	`REM`	Applicant Arguments/Remarks Made in an Amendment	11	View
2023-06-05	`N417`	Electronic Filing System Acknowledgment Receipt	2	View
2023-06-05	`WFEE`	Fee Worksheet (SB06)	1	View
2023-04-04	`CTFR`	Final Rejection	20	View
2023-04-04	`892`	List of references cited by examiner	1	View
2023-04-04	`FWCLM`	Index of Claims	1	View
2023-04-04	`SRFW`	Search information including classification, databases and other search related notes	2	View
2023-04-04	`SRNT`	Examiner's search strategy and results	14	View
2023-04-04	`1449`	List of References cited by applicant and considered by examiner	4	View
2023-04-04	`SRNT`	Examiner's search strategy and results	55	View
2023-03-09	`IDS`	Information Disclosure Statement (IDS) Form (SB08)	4	View
2023-03-09	`N417`	Electronic Filing System Acknowledgment Receipt	2	View
2023-01-27	`N570`	Communication - Re: Power of Attorney (PTOL-308)	1	View
2023-01-24	`PA..`	Power of Attorney	1	View
2023-01-24	`ADS`	Application Data Sheet	11	View
2023-01-24	`N417`	Electronic Filing System Acknowledgment Receipt	2	View
2023-01-24	`R3.73`	Assignee showing of ownership per 37 CFR 3.73	3	View
2023-01-09	`A...`	Amendment/Request for Reconsideration-After Non-Final Rejection	1	View
2023-01-09	`CLM`	Claims	11	View
2023-01-09	`REM`	Applicant Arguments/Remarks Made in an Amendment	11	View
2023-01-09	`N417.PYMT`	Electronic Fee Payment	2	View
2023-01-09	`N417`	Electronic Filing System Acknowledgment Receipt	2	View
2023-01-09	`A...`	Amendment/Request for Reconsideration-After Non-Final Rejection	—	View
2023-01-09	`WFEE`	Fee Worksheet (SB06)	1	View
2022-10-07	`R48.REQ.DIS`	Rejection of Request under Rule 48 to correct inventorship or name	1	View
2022-10-07	`CTNF`	Non-Final Rejection	18	View
2022-10-07	`892`	List of references cited by examiner	1	View
2022-10-07	`SRFW`	Search information including classification, databases and other search related notes	1	View
2022-10-07	`FWCLM`	Index of Claims	1	View
2022-10-07	`SRNT`	Examiner's search strategy and results	9	View
2022-10-07	`SRNT`	Examiner's search strategy and results	6	View
2022-10-07	`1449`	List of References cited by applicant and considered by examiner	4	View
2022-10-05	`CFILE`	Request for Corrected Filing Receipt	16	View
2022-10-05	`N417`	Electronic Filing System Acknowledgment Receipt	2	View
2022-10-05	`OATH`	Oath or Declaration filed	9	View
2022-05-26	`IDS`	Information Disclosure Statement (IDS) Form (SB08)	4	View
2022-05-26	`N417`	Electronic Filing System Acknowledgment Receipt	2	View
2022-01-13	`WFEE`	Fee Worksheet (SB06)	1	View
2022-01-13	`M327`	Miscellaneous Communication to Applicant - No Action Count	1	View
2022-01-13	`APP.FILE.REC`	Filing Receipt	4	View
2021-12-30	`ADS`	Application Data Sheet	11	View
2021-12-30	`SPEC`	Specification	54	View
2021-12-30	`CLM`	Claims	10	View
2021-12-30	`ABST`	Abstract	1	View
2021-12-30	`DRW.NONBW`	Drawings-other than black and white line drawings	21	View
2021-12-30	`WFEE`	Fee Worksheet (SB06)	2	View
2021-12-30	`N417`	Electronic Filing System Acknowledgment Receipt	3	View
2021-12-30	`SCORE`	Placeholder sheet indicating presence of supplemental content in Supplemental Complex Repository for Examiners(SCORE)	1	View
2021-12-30	`DRW.SUPP`	Drawings-black and white line and/or other drawings	—	View

Inventors

Oren Shlomo Somekh Cfar-Neter, ISRAEL

Alex Shtoff Haifa, ISRAEL

Avi Shahar Ramat-Gan, ISRAEL

Tomer Shadi New York, NY

Yair Koren Haifa, ISRAEL

Anna Itzhaki New York, NY

Yohay Kaplan Haifa, ISRAEL

Tal Cohen Ramat-Gan, ISRAEL

Baruch Trayvas New York, NY

Attorneys & Agents of Record

XIN LI Reg. 72446 Agent · PILLSBURY WINTHROP SHAW PITTMAN LLP

MICHELE FRANK Reg. 37028 Attorney · VENABLE LLP

BRIAN KLOCK Reg. 36570 Attorney · VENABLE LLP

HOWARD YUAN Reg. 67985 Attorney · YAHOO INC.

BRIAN MALM Reg. 44895 Agent · AOL, INC.

Classification

USPC 705/14.72

G06Q30/0276 G06N20/00 G06N5/02

Prosecution

Examiner: SITTNER, MICHAEL J
Art Unit: 3621
Customer No.: 150035
Docket No.: 146555.552969
Confirmation No.: 5669

Publication

Pub. No.: US20230214883A1
Pub. Date: 2023-07-06

VERIZON MEDIA INC.

from TRAYVAS, BORIS, SOMEKH, OREN SHLOMO, KAPLAN, YOHAY, SHADI, TOMER, SHAHAR, AVI, COHEN, TAL, KOREN, YAIR, SHTOFF, ALEX, ITZHAKI, ANNA

ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded 2022-10-05

061317/0693 →

YAHOO AD TECH LLC

from VERIZON MEDIA INC.

CHANGE OF NAME Recorded 2022-03-22

059472/0328 →

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Quick Facts

App. No.: 17/566,114
Filed: 2021-12-30
Pub. No.: US20230214883A1
Examiner: SITTNER, MICHAEL J
Art Unit: 3621

External Links

USPTO Patent Center↗ Pre-Grant Publication PDF↗