Systems and methods for augmented reality with precise tracking

1. A computer system configured to provide augmented reality experiences, the computer system comprising:

one or more processing devices;

a network interface;

non-transitory memory that stores instructions that when executed by the one or more processing devices are configured to cause the computer system to perform operations comprising:

accessing a model, comprising a point cloud, of a first physical environment;

converting points in the point cloud to an array of adjacent values defining respective logical addresses;

receiving a mesh definition of a three dimensional mesh using the network interface from a first terminal via a user interface, the three dimensional mesh comprising a plurality of mesh cells, wherein a given mesh cell is associated with a logical address converted from a corresponding point in the point cloud;

associating the mesh definition of the three dimensional mesh with the model of the first physical environment, wherein a given mesh cell corresponds to a specific location in the first physical environment;

enabling content and an action to be associated with a given mesh cell to define a data cube;

enabling the data cube, defined using the content and action, to be dragged from a first mesh location to a second mesh location;

receiving, in real time, tracking data corresponding to movement of a first user in the first physical environment;

comparing the tracking data of the first user with mesh cell locations associated with corresponding logical addresses;

based at least on the comparison of the tracking data of the first user with mesh cell locations associated with corresponding logical addresses, identifying one or more matching mesh cells;

using logical addresses, converted from points in the point cloud, associated with the one or more matching mesh cells, to identify associated content, actions, and/or rules;

using the identified associated content, actions, and/or rules associated with the one or more matching mesh cells, causing augmented reality content to be rendered by a device in proximity to the first user, the augmented reality content displayed in association with a view of a physical space.

2. he computer system as defined in claim 1 , the operations further comprising:

evaluating a physical flow of objects through the first physical environment associated with the mesh definition of the three dimensional mesh via the model of the first physical environment.

3. The computer system as defined in claim 1 , the operations further comprising:

associating a virtual environment with the first physical environment.

4. The computer system as defined in claim 1 , the operations further comprising:

associating a geo-spatial trigger with at least one mesh cell.

5. The computer system as defined in claim 1 , the operations further comprising:

associating visual content, audio content, computer instructions, data, and/or a request for data with at least one mesh cell.

6. The computer system as defined in claim 1 , the operations further comprising:

providing a real time display of an image of a given physical space;

enabling user-interaction with augmented reality data displayed in association with the real time display of the image of the given physical space.

7. A computer implemented method, the method comprising:

accessing, using a computer system comprising one or more computing devices, a representation of a first physical environment;

receiving a mesh definition of a three dimensional mesh, the three dimensional mesh comprising a plurality of mesh cells, wherein a given mesh cell is associated with an address;

associating the mesh definition of the three dimensional mesh with the first physical environment, wherein a given mesh cell corresponds to a specific location in the first physical environment;

enabling a user interface to be rendered via a terminal, the user interface enabling a user to associate an item of content to a location in the first physical environment corresponding to at least one mesh cell of the three dimensional mesh;

receiving, via the user interface, an association of an item of content with a data cube associated with a first mesh cell of the three dimensional mesh corresponding to a first location in the first physical environment, wherein the first mesh cell of the three dimensional mesh is associated with coordinates comprising three dimensions and the item of content comprises visual, audio, textual, and/or computer executable code;

enabling content and an action to be associated with a given mesh cell to define a data cube;

enabling the data cube, defined using the item of content and the action to be dragged from a first mesh location in the three dimensional mesh to a second mesh location in the three dimensional mesh;

receiving using the computer system, in real time, tracking data corresponding to movement of a first entity in the first physical environment;

based at least in part on the tracking data, determining using the computer system that the first entity is viewing or in proximity with the first location in the first physical environment associated with the first mesh cell of the three dimensional mesh; and

at least partly in response to determining that the first entity is viewing or in proximity with the first location in the first physical environment associated with the first mesh cell of the three dimensional mesh, enabling the content associated with the first location to be rendered by a device or to be executed.

8. The computer implemented method as defined in claim 7 , the method further comprising:

evaluating a physical flow of objects through the first physical environment associated with the mesh definition of the three dimensional mesh via the representation of the first physical environment.

9. The computer implemented method as defined in claim 7 , the method further comprising:

associating a virtual environment with the first physical environment.

10. The computer implemented method as defined in claim 7 , the method further comprising:

associating a geo-spatial trigger with at least one mesh cell.

11. The computer implemented method as defined in claim 7 , the method further comprising:

associating visual content, audio content, computer instructions, data, and/or a request for data with at least one mesh cell.

12. The computer implemented method as defined in claim 7 , the method further comprising:

providing a real time display of an image of a given physical space;

enabling user-interaction with augmented reality data displayed in association with the real time display of the image of the given physical space.

13. A non-transitory computer readable storage medium storing computer- executable instructions that, when executed, are configured to cause a computer system comprising one or more processing devices to perform operations, comprising:

accessing a mesh definition of a three dimensional mesh, the three dimensional mesh comprising a plurality of mesh cells;

associating the mesh definition of the three dimensional mesh with a first physical environment, wherein a given mesh cell corresponds to a respective location in the first physical environment;

receiving, via an interface enabling an association of an item of content to a location in a first physical environment, an association of an item of content with a first location in the first physical environment that corresponds to at least a first mesh cell of the three dimensional mesh to thereby define a data cube,

wherein the first location is associated with coordinates comprising three dimensions and the item of content comprises visual, audio, textual, and/or computer executable code;

receiving, in real time, tracking data corresponding to movement and/or presence of a first entity in the first physical environment;

based at least in part on the tracking data, determining that the first entity is viewing or in proximity with the first location corresponding to at least one mesh cell of the three dimensional mesh in the first physical environment; and

at least partly in response to determining that the first entity is viewing or in proximity with the first location corresponding to at least one mesh cell of the three dimensional mesh in the first physical environment, enabling the content associated with the first location to be rendered by a device or the content to be executed;

enabling the data cube, defined using the item of content, to be dragged from the first mesh location in the three dimensional mesh to a second mesh location in the three dimensional mesh.

14. The non-transitory computer readable storage medium as defined in claim 13 , the operations further comprising:

evaluating a physical flow of objects through the first physical environment associated with the mesh definition of the three dimensional mesh via the a model of the first physical environment.

15. The non-transitory computer readable storage medium as defined in claim 13 , the operations further comprising:

associating a virtual environment with the first physical environment.

16. The non-transitory computer readable storage medium as defined in claim 13 , the operations further comprising:

associating a geo-spatial trigger with at least one mesh cell.

17. The non-transitory computer readable storage medium as defined in claim 13 , the operations further comprising:

associating visual content, audio content, computer instructions, data, and/or a request for data with at least one mesh cell.

18. The non-transitory computer readable storage medium as defined in claim 13 , the operations further comprising:

providing a real time display of an image of a given physical space;

enabling user-interaction with augmented reality data displayed in association with the real time display of the image of the given physical space.