Smoking substitute consumable, device and kit

1. A smoking substitute consumable insertable into a smoking substitute device in at least a first orientation and a second orientation, the smoking substitute consumable comprising:

an electrical contact configured to interface with a corresponding electrical contact of the smoking substitute device, the electrical contact located at a contact end of the smoking substitute consumable; and

at least one data contact region configured to interface with at least one corresponding data contact region of the smoking substitute device for data exchange, when the smoking substitute consumable is inserted into the smoking substitute device in either the first orientation or the second orientation, characterized in that the contact end of the smoking substitute consumable includes a recess defining an inner circumferential surface and wherein the at least one data contact region is either formed by, or located on, the inner circumferential surface.

2. The smoking substitute consumable of claim 1 , wherein:

the smoking substitute consumable is insertable into the smoking substitute device in an insertion direction,

the cross-section of the smoking substitute consumable viewed in a direction perpendicular to the insertion direction has two or more degrees of rotational symmetry; and

the smoking substitute consumable includes a plurality of data contact regions, including at least one data contact region per degree of rotational symmetry.

3. The smoking substitute consumable of claim 1 , wherein:

the plurality of data contact regions includes a first data contact and a second data contact, the first data contact and the second data contact being circumferentially spaced from each other.

4. The smoking substitute consumable of claim 3 , wherein:

each of the plurality of data contact regions is a data contact, wherein all of the data contacts are circumferentially spaced from each other.

5. The smoking substitute consumable of claim 3 , wherein:

the cross-section of the smoking substitute consumable viewed in a direction perpendicular to the insertion direction has an even number of degrees of rotational symmetry or is circular;

the first data contact is on a first side of the smoking substitute consumable;

the second data contact is on a second side of the smoking substitute consumable; and

the first side is opposite the second side.

6. The smoking substitute consumable of claim 1 , wherein:

the at least one data contact region or plurality of data contact regions all form part of a single data contact.

7. The smoking substitute consumable of claim 6 , wherein:

the single data contact is a circumferential data contact.

8. The smoking substitute consumable of claim 1 ; wherein the at least one data contact region is formed by, or located on, an end surface of the consumable.

9. A smoking substitute device for use with a smoking substitute consumable according to claim 1 .

10. The smoking substitute device according to claim 9 ; wherein the device comprises a recess configured to receive the contact end of the smoking substitute consumable.

11. The smoking substitute device according to claim 9 ; wherein the corresponding data contact region of the device is formed by, or located anywhere on, the inner circumference of the recess.

12. The smoking substitute device according to claim 9 ; wherein the corresponding electrical contact region of the device is located anywhere on the floor of the recess and comprises at least one socket and/or pad contact.

13. A smoking substitute kit comprising the smoking substitute consumable according to claim 1 and the smoking substitute device according to claim 9 .