AUGMENTED, VIRTUAL AND MIXED-REALITY CONTENT SELECTION & DISPLAY FOR CITY LIGHT

1 . A method of presenting city light information to a user characterized by:

enabling capture by a portable camera of a city light;

recognizing a pattern from the captured image;

associating the recognized pattern with a data record in response to the recognizing;

selecting a media item in response to the recognition and/or the associating; and

superimposing a selected media item onto a display of the captured image or an image derived therefrom.

2 . The method of claim 1 wherein the superimposing comprises using at least one of augmented reality, mixed reality and virtual reality.

3 . The method of claim 1 wherein the recognition comprises recognizing a two-dimensional or three-dimensional city light object.

4 . The method of claim 1 wherein the city light has indicia printed thereon, and the recognizing comprises recognizing at least some of the printed indicia.

5 . The method of claim 4 wherein the recognizing includes recognizing characters printed on the city light.

6 . The method of claim 5 wherein the recognizing comprises recognizing a printed rendition of a city light.

7 . The method of claim 6 wherein the selected media item comprises a digital overlay that leads to specific action selected from the group consisting of providing specific information; a video, tutorial, or any kind of displayable content.

8 . The method of claim 1 wherein the superimposing is performed on a handheld display device, a user's retina or smart glasses.

9 . The method of claim 1 wherein the selected media item comprises a call button.

10 . The method of claim 1 further including displaying any or all of the following action buttons in any combination or subcombination:

Price Tag,

Photo Gallery,

Videos,

Description,

Call,

Mail,

Shoplink,

Explanation,

Intro,

Social Media links,

Map,

Discount codes,

Reviews,

Tutorials,

Directions,

Test drives, and/or

Booking opportunities.