AUGMENTED, VIRTUAL AND MIXED-REALITY CONTENT SELECTION & DISPLAY FOR LABELS
A label information system recognizes a real world label object relating to or associated with an item such as a product and uses augmented, mixed and/or virtual reality to display information relating to the item on a smart device such as a smartphone or AR glasses.
1 . A method of presenting label information to a user characterized by:
enabling capture by a portable camera of an image of a label object having indicia disposed thereon;
recognizing the indicia from the captured image;
associating the recognized label object with a record in response to the recognizing;
selecting a media item in response to the recognition and/or the associating; and
superimposing a selected media item onto a display of the captured image or an image derived therefrom.
2 . The method of claim 1 wherein the superimposing comprises using at least one of augmented reality, mixed reality and virtual reality.
3 . The method of claim 1 wherein the recognition comprises recognizing a two-dimensional or three-dimensional label object with print on it
4 . The method of claim 1 wherein the label object has indicia printed thereon, and the recognizing comprises recognizing at least some of the printed indicia.
5 . The method of claim 4 wherein the recognizing includes recognizing characters printed on the label object.
6 . The method of claim 5 wherein the label object comprises a patch of printed material attached to an associated item.
7 . The method of claim 6 wherein the selected media item comprises a digital overlay that leads to specific action selected from the group consisting of providing specific information; a video, tutorial, or any kind of displayable content.
8 . The method of claim 1 wherein the superimposing is performed on a handheld display device, a user's retina or smart glasses.
9 . The method of claim 1 wherein the selected media item comprises a call button.
10 . The method of claim 1 further including displaying any or all of the following action buttons in any combination or subcombination:
Price Tag
Photo Gallery
Videos
Description
Call
Shop link
Explanation
Intro
Social Media links
Map
Discount Codes
Reviews
Tutorials
Directions
Test drives
Booking opportunities.