AUGMENTED, VIRTUAL AND MIXED-REALITY CONTENT SELECTION & DISPLAY FOR PACKAGING
A packaging information system recognizes a real world packaging object relating to a product or other item and uses augmented, mixed and/or virtual reality to display information relating to the product/item and/or the transaction on a smart device such as a smartphone or AR glasses.
1 . A method of presenting packaging information to a user characterized by:
enabling capture by a portable camera of an image of a packaging object;
recognizing the packaging object from the captured image;
associating the recognized packaging object with a data record in response to the recognizing;
selecting a media item in response to the recognition and/or the associating; and
superimposing a selected media item onto a display of the captured image or an image derived therefrom.
2 . The method of claim 1 wherein the superimposing comprises using at least one of augmented reality, mixed reality and virtual reality.
3 . The method of claim 1 wherein the recognition comprises recognizing a two-dimensional or three-dimensional packaging object with print on it
4 . The method of claim 1 wherein the packaging object has indicia printed thereon, and the recognizing comprises recognizing at least some of the printed indicia.
5 . The method of claim 4 wherein the recognizing includes recognizing characters printed on the packaging object.
6 . The method of claim 5 wherein the packaging object comprises a printed product container.
7 . The method of claim 6 wherein the selected media item comprises a digital overlay that leads to specific action selected from the group consisting of providing specific information; a video, tutorial, or any kind of displayable content.
8 . The method of claim 1 wherein the superimposing is performed on a handheld display device, a user's retina or smart glasses.
9 . The method of claim 1 wherein the selected media item comprises a call button.
10 . The method of claim 1 further including displaying any or all of the following action buttons in any combination or subcombination:
Price Tag
Photo Gallery
Videos
Description
Call
Shop link
Explanation
Intro
Social Media links
List of ingredients
Promo Code
Other Products from this product line
Environmental facts and figures
Contest
Rewards, collection of points
Info about production
Sustainability
Allergies
Reviews
Translation.