Dynamic rewardable activity value determination and allocation
A Sender Controlled Media (SCM) platform user is presented incentives for performing rewardable platform activities that result in accruing points in a user-specific account from which points can be redeemed by transfer or cryptocurrency conversion to an external user-designated wallet. A reward received for each instance of a rewardable platform activity is determined based on a range of platform context including a target average points payout, an aggregated total points payout over a distribution period, and a type of rewardable platform activity.
1. A method of incentivized rewardable platform activity tracking:
configuring a sender-controlled media (SCM) data structure with interactive displayable content that, when activated by a user in a user interface adapted by the SCM, activates a rewardable platform activity;
presenting the interactive displayable content in a user interface of a lockscreen of a user's phone;
receiving an indication of a user selection of a rewardable platform activity through the user interface of a rewardable platform activity incentive portion of the interactive displayable content;
executing a reward mechanism that monitors user actions within the platform based on a set of requirements of the selected rewardable platform activity;
responsive to receiving an indication that a reward point total for the selected rewardable platform activity is a variable amount, performing a reward total determining function that performs a probabilistic determination of a reward total for the selected rewardable platform activity based at least in part on reward point totals rewarded to users of the platform during a reward distribution period of time;
wherein the probabilistic determination produces a reward total that is greater or equal to a variable minimum value not less than zero points and that is no more than a maximum value that is adjusted at the start of each distribution period so that over a plurality of executions of the probabilistic determination for other platform users, an average reward total over the course of the distribution period approaches a target average reward total.
2. The method of claim 1 , wherein the selectable rewardable platform activity is selected from a list of rewardable activities consisting of a first call of the day activity, completing a survey activity, configuring a profile video activity, configuring a profile photograph activity, referring a friend to join the platform activity, signing up for an external wallet activity, granting permissions to receive promotional content, granting permissions to permit activity tracking, and watching sponsored content.
3. The method of claim 1 , wherein the interactive displayable content comprises a link that activates a platform service that is consistent with a rewardable platform activity represented by the interactive displayable content.
4. The method of claim 3 , wherein the platform service is a reward mechanism that facilitates a user performing the rewardable platform activity.
5. The method of claim 4 , wherein the reward mechanism triggers a reward engine to calculate a reward points total.
6. The method of claim 5 , wherein the reward engine performs the probabilistic determination when calculating the rewards points total.
7. The method of claim 1 , wherein the probabilistic determination of reward total is based on a target U.S. dollars (USD) equivalent of aggregated reward total points rewarded to platform users since a start time of the distribution period.
8. The method of claim 7 , wherein the distribution period includes a calendar day.
9. The method of claim 8 , wherein a start time of the distribution period is based on Greenwich Mean Time (GMT).
10. The method of claim 7 , wherein the target USD equivalent is based on an exchange rate between USD and a cryptocurrency on which the reward total is based.
11. The method of claim 1 , wherein the determination of a reward points total for the user performing the selected rewardable platform activity is based on an estimate of a total number of platform users to activate the reward mechanism during the reward distribution period.
12. The method of claim 1 , wherein the determination of a reward points total for the user having performed the selected rewardable platform activity is adapted for the user based on user-specific behaviors on the platform.
13. The method of claim 12 , wherein user-specific behaviors that indicate that the user is a frequent user of the platform causes a weighting of higher value reward increments to be more likely to be calculated for rewarding the user.
14. A system comprising:
an incentive configuration module of a call management platform executing on a processor producing a sender-controlled media (SCM) data structure of displayable content that includes at least one reference to a rewardable platform activity;
a reward mechanism module that, when executing on the processor, records and tracks user activity on the platform for performing the rewardable platform activity;
a reward engine that performs a probabilistic determination of reward points associated with the executing of the reward mechanism based on at least a target average points reward value;
a reward account manager that, when executing on the processor adjusts a user points account based on an indication of the determination of the reward points from the reward engine and adjusts a corresponding number of points for a platform account of points; and
a reward redemption system that, when executing on the processor, handles user requests for redemption by transferring points from a wallet of the user in which the reward manager adjusts user points into an external wallet designated by the user, wherein redemption includes transfer of one or more cryptocurrency units from a cryptocurrency portion of a platform-owned wallet to the user wallet.
15. The system of claim 14 , wherein the rewardable platform activity is selected from a list of rewardable activities consisting of a first call of the day activity, completing a survey activity, configuring a profile video activity, configuring a profile photograph activity, referring a friend to join the platform activity, signing up for an external wallet activity, granting permissions to receive promotional content, granting permissions to permit activity tracking, and watching sponsored content.
16. The system of claim 14 , wherein the displayable content comprises a link that activates a platform service that is consistent with a rewardable platform activity represented by the displayable content.
17. The method of claim 16 , wherein the platform service is an instance of the reward mechanism that is specific to the selected rewardable platform activity and that facilitates a user performing the rewardable platform activity.
18. The method of claim 17 , wherein the reward mechanism triggers the reward engine to calculate the reward points total.
19. The method of claim 18 , wherein the reward engine performs the probabilistic determination when calculating the rewards points total.
20. The method of claim 14 , wherein the reward engine is adapted to determine a reward points total for the user having performed the selected rewardable platform activity based on user-specific behaviors on the platform.