Display system for refrigerated display case

1. A display system for a refrigerated display case comprising:

a door assembly configured to permit access to a product storage compartment, said door assembly comprising:

a front cover layer;

a rear cover layer;

a spacer extending about a perimeter of interior surfaces of said front cover layer and said rear cover layer to define an enclosure;

an electronic display layer positioned within the enclosure, wherein said front cover layer is configured to permit viewing of images displayed at the electronic display layer through the front cover layer;

lighting elements for illuminating the electronic display layer; and

a thermal plate having a proximal portion attached to said lighting elements and a distal portion extending outside of said enclosure and along a portion of said rear cover extending outside of said enclosure; and

electronic equipment positioned outside of the enclosure for operating said electronic display layer.

2. The display system of claim 1 further comprising:

a first wireless transmitter/receiver located within the enclosure, wherein said electronic equipment comprises a second wireless transmitter/receiver in wireless electronic communication with the first wireless transmitter/receiver and at least one of: a video player, a timing and control board, an electronic storage device, and a processor.

3. The display system of claim 2 further comprising:

a housing at least partially defining the product storage compartment; and

a cavity at least partially defined by the housing and located outside of said product storage compartment, wherein said electronic equipment is located within said cavity, and wherein said door assembly is mounted to said housing in a hinged manner.

4. The display system of claim 1 wherein:

said electronic display layer comprises a layer of liquid crystals;

said front cover layer comprises glass; and

said rear cover layer comprises glass.

5. The display system of claim 1 wherein:

said enclosure is sealed in a gas-tight manner by said spacer and filled with an inert gas; and

the spacer comprises a flexible foam comprising a desiccant and a pressure sensitive acrylic adhesive.

6. The display system of claim 1 further comprising:

a light guide provided within said enclosure, wherein the lighting elements for said electronic display layer are provided at one or more side edges of the electronic display layer in an edge lighting arrangement to direct emitted light into said light guide when operated.

7. The display system of claim 6 further comprising:

a plurality of brackets configured to constrain said light guide from movement towards or away from the front cover layer and the rear cover layer and permit thermal expansion and contraction of said light guide planarly.

8. The refrigerated display case of claim 6 wherein:

said light guide is configured to permit at least 20% of the light emitted from said lighting elements entering the light guide to exit a rear surface of the light guide.

9. The refrigerated display case of claim 6 further comprising:

a secondary cavity located outside of said enclosure and configured to receive static signage;

a reflective surface positioned at a rear surface of said secondary cavity; and

a plurality of apertures provided in one of said brackets adjacent to said lighting elements and said secondary cavity configured to permit the light from said lighting elements to enter said secondary cavity.

10. A refrigerated display case for showing videos or images comprising:

a housing for storing products;

a door assembly moveably mounted to said housing, said door assembly comprising:

a front cover layer;

a rear cover layer;

a spacer extending about a perimeter of interior surfaces of said front cover layer and said rear cover layer to define an enclosure, where at least said rear cover layer extends outside of the enclosure in at least a direction;

an electronic display layer positioned within said enclosure, wherein said front cover layer is configured to permit viewing of images displayed at the electronic display layer through the front cover layer;

lighting elements positioned within the enclosure and arranged to illuminate the electronic display layer when activated; and

a thermal plate having a proximal portion attached to said lighting elements and a distal portion extending along a portion of the rear cover extending outside of the enclosure in the direction such that said thermal plate extends beyond a perimeter of said electronic display layer and outside of said enclosure;

a cavity positioned outside of the enclosure; and

electronic equipment for operating said electronic display layer positioned within said cavity and in electronic communication with said electronic display layer.

11. The refrigerated display case of claim 10 wherein:

the spacer comprises a flexible foam comprising a desiccant and a pressure sensitive acrylic adhesive; and

the enclosure is sealed in a gas-tight fashion and filled with an inert gas.

12. The refrigerated display case of claim 10 further comprising:

a first wireless transmitter/receiver located within said enclosure, wherein said electronic equipment comprises a second wireless transmitter/receiver in wireless electronic communication with said first wireless transmitter/receiver to facilitate said electronic communication.

13. The refrigerated display case of claim 10 wherein:

said housing at least partially defines a refrigerated compartment for the products;

said cavity is located below said refrigerated compartment; and

refrigeration equipment for said refrigerated compartment is located within said cavity.

14. The refrigerated display case of claim 10 wherein:

said electronic equipment comprises one or more of: a timing and control board, a video player, an electronic storage device, a processor, and a wireless communication device.

15. The refrigerated display case of claim 10 wherein:

said electronic display layer comprises a layer of liquid crystals;

said front cover layer comprises glass; and

said rear cover layer comprises glass.

16. The refrigerated display case of claim 10 further comprising:

a light guide, wherein said lighting elements are arranged to direct emitted light into said light guide when operated.

17. The refrigerated display case of claim 16 further comprising:

a plurality of brackets configured to constrain said light guide from movement towards or away from the front cover layer and the rear cover layer and permit thermal expansion and contraction of said light guide planarly.

18. The refrigerated display case of claim 16 wherein:

said light guide is configured to permit at least 20% of the light emitted from said lighting elements entering the light guide to exit a rear surface of the light guide.

19. The refrigerated display case of claim 16 further comprising:

a secondary cavity located beyond a perimeter of said electronic display assembly and configured to receive static signage;

a reflective surface positioned at a rear surface of said secondary cavity; and

a plurality of apertures provided in one of said brackets adjacent to said lighting elements and said secondary cavity configured to permit the light from said lighting elements to enter said secondary cavity.

20. A refrigerated display case for showing videos or images comprising:

a housing at least partially defining a refrigerated compartment for storing products;

a door assembly connected to said housing in a hinged manner to permit access to the refrigerated compartment and the products stored therein, said door assembly comprising:

a front cover layer;

a rear cover layer;

a spacer extending between said front cover layer and said rear cover layer to define a sealed enclosure, where said front cover layer and said rear cover layer extend vertically above and outside of the enclosure and vertically below and outside of the enclosure;

an electronic display layer positioned within said sealed enclosure, wherein said front cover layer is configured to permit viewing of images displayed at the electronic display layer through the front cover layer;

edge lighting provided at edges of said electronic display layer;

thermal plates, each have a proximal portion attached to at least part of a substrate of said edge lighting and a distal portion extending along a portion of the rear cover extending outside of the enclosure in one of the at least two directions such that each of the thermal plates extends vertically above or below said electronic display layer and outside of said sealed enclosure; and

a first wireless transmitter/receiver located within said sealed enclosure and electrically connected to said electronic display layer; and

electronic equipment for controlling images displayed at said electronic display layer located outside of said sealed enclosure and comprising a second wireless transmitter/receiver and at least one of a video player, a timing and control board, an electronic storage device, and a processor located outside of said sealed enclosure and in electronic communication with said electronic display layer by way of said first wireless transmitter/receiver and said second wireless transmitter/receiver.