SYSTEM AND METHOD FOR CONFIGURING THE REMOTE CONTROL FUNCTIONALITY OF A PORTABLE DEVICE

1 . A method for displaying advertising content, comprising:

monitoring by a network server device a media streaming device to obtain information related to a media content that the media streaming device is currently causing to be streamed to a device for display on a display associated with the device;

receiving by a first app installed on the media streaming device from the network server device advertising content related to the media content that the media streaming device is currently causing to be streamed to the device; and

providing by the first app the advertising content to a second app installed on the device whereby the advertising content is provided to the second app installed on the device independently of the media content currently being streamed to the device whereupon the second app installed on the device will function to display the advertising content as an overlay to the media content that is being caused to be displayed in the display associated with the device independently of the second app installed on the device.

2 . The method as recited in claim 1 , wherein device comprises a television.

3 . The method as recited in claim 1 , wherein the media streaming device comprises a smart phone and the device comprises a television.

4 . The method as recited in claim 1 , comprising data-synchronizing the first app installed on the media streaming device and the second app installed on the device.

5 . The method as recited in claim 1 , comprising using a wireless network to provide the advertising content from the first app to the second app.

6 . The method as recited in claim 5 , wherein the wireless network comprises an RF network.