Systems and methods for inserting contextual advertisements into a virtual environment

1. A method comprising:

receiving, during presentation of a virtual environment, a user input comprising a search entry or an audio input;

selecting an advertisement from an advertisement database based on the user input;

determining, by a processor, that each respective surface of a number of surfaces displayed in the virtual environment is not suitable for placement of the advertisement based on (a) lighting of the respective surface and (b) curvature of the respective surface, as viewed from a perspective of a user from which the user input was received; and

in response to the determining that each respective surface of the number of surfaces displayed in the virtual environment is not suitable for the placement of the advertisement:

determining a current environment of the virtual environment;

generating for display a virtual object related to the current environment with the advertisement overlaid over the generated virtual object; and

displaying the generated virtual object with the advertisement overlaid over the generated virtual object.

2. The method of claim 1 , wherein the user input is the search entry.

3. The method of claim 1 , wherein the user input is the audio input.

4. The method of claim 1 , further comprising:

monitoring user speech for keywords; and

detecting a keyword from the user speech, wherein the selecting the advertisement is based on the detected keyword.

5. The method of claim 1 , wherein the selecting the advertisement further comprises:

identifying a category of advertisement related to the user input;

determining a particular respective advertisement based on a user profile and the identified category; and

selecting the particular respective advertisement.

6. The method of claim 1 , wherein the determining that each respective surface of the number of surfaces displayed in the virtual environment is not suitable for the placement of the advertisement is based on a size of the respective surface, as viewed from the perspective of the user from which the user input was received.

7. The method of claim 1 , wherein the determining that each respective surface of the number of surfaces displayed in the virtual environment is not suitable for the placement of the advertisement is based on the lighting of the respective surface, as viewed from the perspective of the user from which the user input was received.

8. The method of claim 1 , wherein the determining that each respective surface of the number of surfaces displayed in the virtual environment is not suitable for the placement of the advertisement is based on the curvature of the respective surface, as viewed from the perspective of the user from which the user input was received.

9. The method of claim 1 , wherein the virtual environment is an augmented reality environment.

10. A system comprising:

control circuitry configured to:

receive, during presentation of a virtual environment, a user input comprising a search entry or an audio input;

select an advertisement from an advertisement database based on the user input;

determine that each respective surface of a number of surfaces displayed in the virtual environment is not suitable for placement of the advertisement based on (a) lighting of the respective surface and (b) curvature of the respective surface, as viewed from a perspective of a user from which the user input was received; and

in response to determining that each respective surface of the number of surfaces displayed in the virtual environment is not suitable for the placement of the advertisement:

determine a current environment of the virtual environment; and

output circuitry configured to:

in response to the determining via the control circuitry that each respective surface of the number of surfaces displayed in the virtual environment is not suitable for the placement of the advertisement:

generate for display a virtual object related to the current environment with the advertisement overlaid over the generated virtual object; and

display the generated virtual object with the advertisement overlaid over the generated virtual object.

11. The system of claim 10 , wherein the user input is the search entry.

12. The system of claim 10 , wherein the user input is the audio input.

13. The system of claim 10 , wherein the control circuitry is further configured to:

monitor user speech for keywords; and

detect a keyword from the user speech, wherein the control circuitry is configured to select the advertisement based on the detected keyword.

14. The system of claim 10 , wherein the control circuitry is configured to select the advertisement by:

identifying a category of advertisement related to the user input;

determining a particular respective advertisement based on a user profile and the identified category; and

selecting the particular respective advertisement.

15. The system of claim 10 , wherein the control circuitry is configured to determine that each respective surface of the number of surfaces displayed in the virtual environment is not suitable for the placement of the advertisement based on a size of the respective surface, as viewed from the perspective of the user from which the user input was received.

16. The system of claim 10 , wherein the control circuitry is configured to determine that each respective surface of the number of surfaces displayed in the virtual environment is not suitable for the placement of the advertisement based on the lighting of the respective surface, as viewed from the perspective of the user from which the user input was received.

17. The system of claim 10 , wherein the control circuitry is configured to determine that each respective surface of the number of surfaces displayed in the virtual environment is not suitable for the placement of the advertisement based on the curvature of the respective surface, as viewed from the perspective of the user from which the user input was received.

18. The system of claim 10 , wherein the virtual environment is an augmented reality environment.