System and method for data enrichment for requests for advertising on mobile devices
A data enrichment system for enriching requests for advertising opportunities. The data enrichment system is configured to aggregate and index data to provide end user insights to marketers based upon information supplied by publishers in regards to advertising opportunities passed along in requests. The system is configured to take attributes passed along in a request associated with the advertising opportunity and provide enriched data based upon the attributes received in the request. The attributes can then identify corresponding enriched data that can be passed along to the marketers.
1. A method for providing enriched requests for advertising opportunities to marketers, wherein advertisements reach at least one of a plurality of mobile internet enabled devices, the method comprising:
receiving a request for advertising content from at least one of a plurality of publisher servers, wherein the request for advertising content is generated in response to an advertising opportunity on the at least one of the plurality of mobile internet enabled devices;
using a data enrichment server to analyze and index attribute data associated with the at least one of the plurality of mobile internet enabled devices, the attribute data comprising information relative to a plurality of publisher attributes and including data points associated with a plurality of mobile applications;
mapping the plurality of mobile applications to identify and match mobile applications occurring between multiple application stores;
appending the attribute data to the request for advertising content; and
presenting the request for advertisement content with the appended attribute data to at least one marketer server.
2. The method of claim 1 , wherein the request for advertising content comprises:
an application identifier that identifies software applications associated with the at least one of the plurality of mobile internet enabled devices;
a location identifier that provides location information associated with the at least one of the plurality of mobile internet enabled devices; and
an user identifier that provides user information associated with the at least one of the plurality of mobile internet enabled devices.
3. The method of claim 1 , wherein data sets in the attribute data are compiled from information provided by the at least one of the plurality of publisher servers, the at least one of the plurality of mobile internet enabled devices and at least one of a plurality of third-party data servers.
4. The method of claim 1 , wherein the attribute data comprises information relative to:
demographics associated with an end-user of the at least one of the plurality of mobile internet enabled devices;
a location of at least one of the plurality of mobile internet enabled devices;
a spatial orientation of at least one of the plurality of mobile internet enabled devices; and
a point of interest associated with the at least one of the plurality of mobile internet enabled devices.
5. The method of claim 1 , wherein the data points associated with the at least one of the plurality of mobile applications comprises one or more of:
a name of the at least one of the plurality of mobile applications;
categorical or classification information associated with the at least one of the plurality of mobile applications;
design and development details associated with the at least one of the plurality of mobile applications;
reviews and ratings details associated with the at least one of the plurality of mobile applications;
commercial details associated with the at least one of the plurality of mobile applications;
parental control related details associated with the at least one of the plurality of mobile applications; and
installation and release details associated with the at least one of the plurality of mobile applications.
6. The method of claim 1 , wherein the data points associated with the at least one of the plurality of mobile applications includes social profile data associated with at least one social media platform.
7. A data enrichment system configured to provide enriched requests for advertising opportunities, the system comprising:
a network in communication with at least one of a plurality of mobile internet enabled devices, and at least one of a plurality of publisher servers, wherein the at least one of the plurality of publisher servers is configured to provide advertisement content to the at least one of the plurality of internet enabled devices, the network further in communication with at least one of a plurality of marketer servers; and
a data enrichment server, wherein the data enrichment server is configured to:
process a request for advertising content from the at least one publisher server, wherein the request for advertising content is generated in response to an advertising opportunity on the at least one mobile internet enabled device;
analyze and index attribute data associated with the at least one mobile internet enabled device, the attribute data comprising information relative to a plurality of publisher attributes and including data points associated with a plurality of mobile applications;
map the plurality of mobile applications to identify and match mobile applications occurring between multiple application stores;
append the attribute data to the request for advertising content; and
present the request for advertisement content with the appended attribute data to at least one marketer server.
8. The data enrichment system of claim 7 , wherein the data enrichment server is configured to communicate with at least one of a plurality of third-party data servers configured to provide the attribute data.
9. The system of claim 7 ; wherein the request for advertising content comprises:
an application identifier that identifies software applications associated with the at least one mobile internet enabled device;
a location identifier that provides location information associated with the at least one mobile internet enabled device; and
a user identifier that provides user information associated with the at least one mobile internet enabled device.
10. The system of claim 7 , wherein data sets in the attribute data are compiled from information provided by the at least one publisher server, the at least one mobile internet enabled device, and at least one of a plurality of third-party data servers.
11. The system of claim 7 , wherein the attribute data comprises information relative to:
demographics associated with the at least one mobile internet enabled device;
a location of the at least one mobile internet enabled device;
a spatial orientation of the at least one mobile internet enabled device; and
a point of interest associated with the at least one mobile internet enabled device.
12. The system of claim 7 , wherein the data points associated with the at least one of the plurality of mobile applications comprises one or more of:
a name of the at least one mobile application;
categorical or classification information associated with the at least one mobile application;
design and development details associated with the at least one mobile application;
reviews and ratings details associated with the at least one mobile application;
commercial details associated with the at least one mobile application;
parental control related details associated with the at least one mobile application; and
installation and release details associated with the at least one mobile application.
13. The system of claim 7 , wherein the data points associated with the at least one mobile application includes social profile data associated with at least one social media platform.
14. The system of claim 7 , wherein processing the request for advertising content is performed by a data enrichment application configured on the data enrichment server.