Systems and methods for inserting supplemental content into cloud-rendered media content

1. A method for inserting supplemental content into a cloud-rendered video game cutscene, the method comprising:

streaming, to a client device, a video game cutscene;

retrieving game data related to a game session associated with the client device;

identifying, based on the game data, a supplemental content item for insertion into the video game cutscene;

detecting an insertion point in the video game cutscene; and

in response to detecting the insertion point in the video game cutscene:

streaming the supplemental content to the client device in place of the video game cutscene; and

upon receiving an indication that streaming of the supplemental content to the client device has ended, resuming streaming of the video game cutscene to the client device.

2. The method of claim 1 , further comprising:

inputting raw multimedia data of the video game cutscene to a multimedia encoder for encoding in a streaming media format;

wherein streaming the supplemental content to the client device in place of the video game content further comprises:

pausing input of the raw multimedia data of the video game cutscene to the multimedia encoder; and

inputting raw multimedia data of the supplemental content to the multimedia encoder for encoding in the streaming format; and

wherein resuming streaming of the video game cutscene to the client device further comprises:

stopping input of the raw multimedia data of the supplemental content to the multimedia encoder; and

resuming input of the raw multimedia data of the video game cutscene to the multimedia encoder.

3. The method of claim 1 , wherein streaming the supplemental content to the client device in place of the video game cutscene further comprises pausing the streaming of the video game cutscene to the client device.

4. The method of claim 1 , wherein the supplemental content is an advertisement.

5. The method of claim 1 , wherein identifying, based on the game data, a supplemental content item for insertion into the video game cutscene comprises:

retrieving a parameter from the game data, the parameter having a value;

comparing the value of the parameter to a reference value; and

selecting a supplemental content item based on the comparison.

6. The method of claim 1 , wherein the video game cutscene is an interactive cutscene, and wherein identifying, based on the game data, a supplemental content item for insertion into the video game cutscene further comprises:

identifying a plurality of interactivity paths in the interactive cutscene;

determining, based on the game data, whether a first interactivity path of the plurality of interactivity paths has been selected; and

in response to determining that the first interactivity path has been selected, identifying a supplemental content item related to the first interactivity path.

7. The method of claim 1 , wherein the video game cutscene is an interactive cutscene, and wherein detecting an insertion point in the video game cutscene further comprises detecting an insertion point in a selected interactivity path of the interactive cutscene.

8. The method of claim 5 , wherein the parameter describes a network condition.

9. The method of claim 5 , wherein the parameter describes an in-game condition.

10. The method of claim 8 , wherein:

comparing the value of the parameter to a reference value further comprises:

retrieving the reference value, wherein the reference value describes a threshold level for the network condition described by the parameter; and

determining whether the value of the parameter meets or exceeds the reference value; and

selecting a supplemental content item based on the comparison further comprises, in response to determining that the value of the parameter does not meet or exceed the reference value, identifying a supplemental content item related to the network condition described by the parameter.

11. The method of claim 9 , wherein:

comparing the value of the parameter to a reference value further comprises:

retrieving the reference value, wherein the reference value describes a first ability level; and

determining whether the value of the parameter meets or exceeds the reference value; and

selecting a supplemental content item based on the comparison further comprises:

in response to determining that the value of the parameter meets or exceeds the reference value, identifying a supplemental content item related to a second ability level higher than the first ability level; and

in response to determining that the value of the parameter does not meet or exceed the reference value, identifying a supplemental content item related to the first ability level.

12. A system for inserting supplemental content into a cloud-rendered video game cutscene, the system comprising:

memory; and

control circuitry configured to:

stream, to a client device, a video game cutscene;

retrieve, from the memory, game data related to a game session associated with the client device;

identify, based on the game data, a supplemental content item for insertion into the video game cutscene;

detect an insertion point in the video game cutscene; and

in response to detecting the insertion point in the video game cutscene:

stream the supplemental content to the client device in place of the video game cutscene; and

upon receiving an indication that streaming of the supplemental content to the client device has ended, resume streaming of the video game cutscene to the client device.

13. The system of claim 12 , wherein the control circuitry is further configured to:

input raw multimedia data of the video game cutscene to a multimedia encoder for encoding in a streaming media format;

wherein the control circuitry configured to stream the supplemental content to the client device in place of the video game content is further configured to:

pause input of the raw multimedia data of the video game cutscene to the multimedia encoder; and

input raw multimedia data of the supplemental content to the multimedia encoder for encoding in the streaming format; and

wherein the control circuitry configured to resume streaming of the video game cutscene to the client device is further configured to:

stop input of the raw multimedia data of the supplemental content to the multimedia encoder; and

resume input of the raw multimedia data of the video game cutscene to the multimedia encoder.

14. The system of claim 12 , wherein the control circuitry configured to stream the supplemental content to the client device in place of the video game cutscene is further configured to pause the streaming of the video game cutscene to the client device.

15. The system of claim 12 , wherein the supplemental content is an advertisement.

16. The system of claim 12 , wherein the control circuitry configured to identify, based on the game data, a supplemental content item for insertion into the video game cutscene is further configured to:

retrieve a parameter from the game data, the parameter having a value;

compare the value of the parameter to a reference value; and

select a supplemental content item based on the comparison.

17. The system of claim 12 , wherein the video game cutscene is an interactive cutscene, and wherein the control circuitry configured to identify, based on the game data, a supplemental content item for insertion into the video game cutscene is further configured to:

identify a plurality of interactivity paths in the interactive cutscene;

determine, based on the game data, whether a first interactivity path of the plurality of interactivity paths has been selected; and

in response to determining that the first interactivity path has been selected, identify a supplemental content item related to the first interactivity path.

18. The system of claim 12 , wherein the video game cutscene is an interactive cutscene, and wherein the control circuitry configured to detect an insertion point in the video game cutscene is further configured to detect an insertion point in a selected interactivity path of the interactive cutscene.

19. The system of claim 16 , wherein the parameter describes a network condition.

20. The system of claim 16 , wherein the parameter describes an in-game condition.

21. The system of claim 19 , wherein:

the control circuitry configured to compare the value of the parameter to a reference value is further configured to:

retrieve the reference value, wherein the reference value describes a threshold level for the network condition described by the parameter; and

determine whether the value of the parameter meets or exceeds the reference value; and

the control circuitry configured to select a supplemental content item based on the comparison is further configured to, in response to determining that the value of the parameter does not meet or exceed the reference value, identify a supplemental content item related to the network condition described by the parameter.

22. The system of claim 20 , wherein:

the control circuitry configured to compare the value of the parameter to a reference value is further configured to:

retrieve the reference value, wherein the reference value describes a first ability level; and

determine whether the value of the parameter meets or exceeds the reference value; and

the control circuitry configured to select a supplemental content item based on the comparison is further configured to:

in response to determining that the value of the parameter meets or exceeds the reference value, identify a supplemental content item related to a second ability level higher than the first ability level; and

in response to determining that the value of the parameter does not meet or exceed the reference value, identify a supplemental content item related to the first ability level.