Electronic shelf label system with shelf edge strip sub-system

1. An electronic shelf label system ( 1 ),

wherein the system comprises a near-field communication, NFC for short, sub-system on a shelf edge strip ( 3 ) of a shelving unit ( 9 ), which is characterized in that

the shelf edge strip ( 3 ) comprises a shelf edge strip controller ( 4 A- 4 C), wherein

the shelf edge strip controller ( 4 A- 4 C) comprises a first wireless communication module ( 19 ), which is designed for wireless communication according to a first communication method with an access point ( 6 ) for the purpose of data transmission with a server ( 5 ) of the shelf label system ( 1 ), and wherein

the shelf edge strip controller ( 4 A- 4 C) comprises an NFC-enabled second communication module ( 18 ) for NFC-based energy supply and communication with at least one NFC-enabled shelf label ( 2 A- 2 K), which can be fastened to the shelf edge strip ( 3 ), and

the shelf edge strip ( 3 ) comprises at least one conductor loop (L) constructed on it and connected to the NFC-enabled second communication module ( 18 ), wherein the conductor loop (L) is used for NFC communication with the NFC-enabled shelf label ( 2 A- 2 K), wherein

the shelf edge strip ( 3 ) comprises a light-emitting unit ( 102 ), and

the shelf edge strip controller ( 4 A- 4 C) is constructed for actuating the light-emitting unit ( 102 ) as a consequence of the data transmission, wherein

the access point ( 6 ) and the shelf edge strip controller ( 4 A- 4 C) are designed for wireless communication according to a time slot communication method, wherein in the time slot communication method, a number of time slots (Z 1 -ZN) in a repeating sequence per time slot cycle are available for communication, and wherein

each of the shelf edge strip controllers ( 4 A- 4 C) is assigned to a certain time slot (Z 1 -ZN).

2. The electronic shelf label system ( 1 ) according to claim 1 , wherein the light-emitting unit ( 102 ) is formed by at least one light-emitting diode ( 100 ).

3. The electronic shelf label system ( 1 ), according to claim 1 , wherein the shelf edge strip controller ( 4 A- 4 C) comprises the light-emitting unit ( 102 ).

4. The electronic shelf label system ( 1 ) according to claim 1 , wherein the shelf edge strip ( 3 ) comprises the light-emitting unit ( 102 ) and the light-emitting unit ( 102 ) is electrically conductively connected to the shelf edge strip controller ( 4 A- 4 C) for the purpose of actuation.

5. The electronic shelf label system ( 1 ) according to claim 4 , wherein the light-emitting unit ( 102 ) is constructed as a light-emitting diode strip ( 103 ) and extends along the length of the shelf edge strip ( 3 ).

6. The electronic shelf label system ( 1 ) according to claim 5 , wherein the light-emitting diode strip ( 103 ) comprises light-emitting diodes ( 100 ) that can be actuated individually and the shelf edge strip controller ( 4 A- 4 C) is designed to actuate the light-emitting diodes ( 100 ) individually.

7. The electronic shelf label system ( 1 ) according to claim 1 , wherein the NFC-enabled shelf label ( 2 A- 2 K) is fastened to the shelf edge strip ( 3 ) corresponding to the conductor loop (L) and the shelf label ( 2 A- 2 K) comprises the light-emitting unit ( 102 ), wherein the shelf label ( 2 A- 2 K) is designed in such a manner that the actuation of the light-emitting unit ( 102 ) takes place in the course of an NFC communication with the shelf edge strip controller ( 4 A- 4 C).

8. The electronic shelf label system ( 1 ), according to claim 1 , wherein the shelf label ( 2 A- 2 K) comprises a reflective screen ( 16 ).

9. The electronic shelf label system ( 1 ) according to claim 1 , wherein each time slot (Z 1 -ZN) is identified by a unique time slot symbol (ZS 1 -ZSN).